Everybody wants to go viralbut most people are just guessing.

In this episode of More Than A Title, Im talking with Karima Williams, a brand and product marketing leader who built something that actually connects.

Shes the founder of CrashOut Diary, a platform thats done over 2.8 million views and 190K+ sessionswithout ads, without a big push, just off understanding people and creating something real.

We get into how she approaches building, why most founders miss the mark, and what it really takes to make something people care about.

This conversation isnt about hype.

Its about building with intention and knowing who youre building for.

If youre creating somethingor trying to figure out why its not landing the way you thought it wouldthis is one you need to hear.