In this episode of "More Than A Title," hosts Jarrett and Chadeo sit down with SEO expert Paul Andre De Vera. Paul shares his journey as a results-driven inbound marketer and thought leader in the digital marketing industry. With a proven track record of delivering impressive results, including influencing over $500 million in yearly revenue at Workday and achieving a 10x growth in social following at Twingate, Paul offers invaluable insights into SEO strategies, social media marketing, and more.
Tune in to learn how Paul navigates fast-paced environments, manages teams, and drives marketing success across multiple channels. Whether you're a budding marketer or a seasoned professional, this episode is packed with actionable advice to elevate your marketing game.
00:00 Inbound marketing expert with huge revenue success.
04:23 Starting a YouTube show during the pandemic.
09:31 Passion and belief lead to financial breakthrough.
12:26 Valuing time at $300 an hour.
14:55 Create media kit for show and podcast.
19:35 Next project involves AI and big traffic.
20:23 Struggled to find job despite prestigious resume.
24:50 Struggling to find work due to economy.
26:44 Quality work led to rehire as consultant.
31:29 Utilize Google Business for better search results.
33:21 People caught on, abused it, burned out.
38:39 Confused by winter ice cream obsession psychology.
42:20 Being single gives freedom to pursue passion.
46:17 Originally spent 20-30 hours, now uses AI.
49:40 Create clone voice and podcast with AI.
51:04 AI helps create original content, not AI-generated.
55:44 Longtime connection offers genuine support and opportunity.
57:30 Perseverance and determination lead to success.