More Than Digital Marketing

Optix Solutions are back with a brand new podcast format. Join us for weekly discussions on the latest goings on in the world of Digital Marketing. This week's show is hosted by Jack Warne, Luke Stone and Matt Fletcher.

See below links to this week’s discussed topics.

YouTube Shorts Creators Will Be Able to Earn Share of Ad Revenue in 2023 [Source: Variety]

https://variety.com/2022/digital/news/youtube-shorts-ad-revenue-share-2023-1235378181/

Google now lets you request the removal of search results that contain personal data [Source: Engadget]

https://www.engadget.com/google-results-about-you-app-rolling-out-084913547.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cucmVkZGl0LmNvbS8&guce_referrer_sig=AQAAAKSqAXJXPXBTalf7WQ3zQjrFsE3AmhkR3PxYsZtpkD_LY2bN_73ZGIlIpnBqfi0L8D2K8JFssjZO50bdmTsY0dgPoM5bW_kzKThmxHkq0o43e6g8PFY0Z6ffXH30EY6Fbgbm7gvHVgft7Po4BU4DMe4rPuK9AR5CDbNOFYqwjZrx

Walmart aims to shift Gen Z perceptions with expansive Roblox play [Source: Marketing Dive]

https://www.marketingdive.com/news/Walmart-Roblox-Gen-Z-retail-perceptions-metaverse/632637/

All smart shopping campaigns created in merchant centre are now Performance Max campaigns. [Source: Google]

https://support.google.com/merchants/answer/12280808?hl=en

The New Google Ads Destination Requirements Policy: What You Need to Know [Source: WordStream]

https://www.wordstream.com/blog/ws/2022/09/12/google-ads-destination-requirements-policy

Google Announces 5 Changes Coming To Mobile Search [Source: Search Engine Journal]

https://www.searchenginejournal.com/google-announces-changes-coming-to-mobile-search/466444/?utm_source=daily-newsletter&utm_medium=email&utm_campaign=daily-newsletter&user_id=c840a918a0e7962b7ac017fefe0a408990074e72369d58b08262385b5cde1bc2&mc_cid=b0c7698733&mc_eid=32d815ef40#close

Facebook users sue Meta, accusing the company of tracking on iOS through a loophole [Source: Tech Crunch]

https://techcrunch.com/2022/09/22/meta-lawsuit-ios-privacy/?guccounter=1

Digital Dilema: Czechia and Seychelles [Source: Safari Digital]

https://www.safaridigital.com.au/blog/google-analytics-bot-traffic-from-czechia-and-seychelles/

Optix Solutions are back with a brand new podcast format. Join us for weekly discussions on the latest goings on in the world of Digital Marketing. This week's show is hosted by Jack Warne and Luke Stone.

See below links to this week’s discussed topics.

Starbucks is getting ready to release NFTs [Source: Delish]

https://www.delish.com/food-news/a40837421/starbucks-digital-initiative-nfts/

Digital out-of-home ads now in Display and Video 360 [Source: Google]

https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/

Google’s New Helpful Content [Source: Optix Solutions]

https://www.optixsolutions.co.uk/blog/googles-new-helpful-content-update

Influencer endorsement makes consumer engagement far more likely [Source: Marketing Tech News]

https://www.marketingtechnews.net/news/2022/aug/30/influencer-endorsement-makes-consumer-engagement-far-more-likely/

Here’s a link to the video version of the podcast on YouTube:

https://www.youtube.com/watch?v=YgVv9GsqLyk

We interview Paul Lawrence, Head of Design at Optix Solutions, about how he became a designer, his career highlights and how he brings the wealth of his experience to his work within Brand, Digital & UI/UX design, creating stunning identities, website designs, social campaigns, and more. 

Paul enjoys working collaboratively as part of the vibrant creative team at Optix Solutions, alongside Artistic Director, James Dawkins and Project Manager, Sam Skinner. Paul explains, ‘We create brand design, identities, web and UI/UX, campaign-able concepts and film/video content - collaborating, getting into the zone and having fun along the way.’ 

Tune in to this podcast to learn more about Paul’s approach to innovation, design, and delivering brilliant content for clients.

In this edition of the Optix Talk podcast, we are speaking with Kalkidan Legesse, Founder and Managing Director at ethical retail rockstars Sancho's about her journey as an online retailer, building ecommerce through customer insights and her new reselling app Shwap. 

Kalkidan Legesse MBA, is an entreprenuer, a owner of award winning online retailers, Sanchos, coordinator of the Slow Fashion Show and  founder of SHWAP is a circular fashion app that will enable customers and brands to resale items indefinitely. 

For more eCommerce Insights visit OptixSolutions.co.uk

In this edition of the Optix Talk podcast, we are speaking with Stephanie Darkes of Exploring Exeter about how online communities can help businesses to recover post-Covid.

Stephanie Darkes is a journalist, blogger for Exploring Exeter and a contributor for Exeter Life and Devon Life magazines. She is also the mastermind behind the UNESCO City of Literature team supported We are All Heroes project & exhibition.

In this discussion Stephanie shares insights into how small businesses can reach out to online communities as they reopen and the value of connecting with each other during this time.

The interview is part of a collection of Covid Recovery Economy resources and marketing insights from Optix Solutions. Visit our www.optixsolutions.co.co.uk to find out more about:

#optixtalk

On this edition of Optix Talk, we are Data Quality & Machine Learning with Joyann Boyce. 

Joyann is the founder of The Social Detail, A Bristol Based Consultancy Specialising in Inclusive Marketing Strategy, has recently completed a Data Fellowship with South West Creative Technology Network, and is currently studying for a Masters in Data Science and AI.

She is exploring the results if you train a machine with intentionally biased data in order to increase data fairness and more balanced results in the field. Today we're going to talk to Joyann about her research what she’s discovered about how data quality affects Machine Learning.

Core Web Vitals are a set of new "page experience factors" which Google cares about. They relate to the experience a user has when first landing on your site - is your site fast and easy to use or is it a pain for users? In this episode we speak to Chris Johnson who has created two tools to help you review a site's CWV performance: Core SERP Vitals and Layout Shift GIF Generator.

Our Senior Digital Strategist Crystal Carter spoke to Chris about his tools and his love of "tinkering".

More About Core Web Vitals

Our videos about CWV: How do Core Web Vitals affect rankings? and How Are Core Web Vitals Measured?

Our blog post: Google’s Core Web Vitals Update: What you Need to Know for 2021

More About Chris Johnson

 Twitter, Defaced.Dev, LinkedIn

Whether you're already selling online, or you're thinking about starting, eCommerce has never been a more important tool. Join our conversation on the best tactics and techniques to utilise to make the most of your offering.  

Joining us is Ben Rotheray, eCommerce strategy guru and founder of The Value Engine, as well as Becky and Crystal from the Optix team.

Watch the original Webinar on YouTube Here.

From a troubled background to Royal Marines Commando, and now Co-Founder of Find Your Edge Coaching, Ben Williams has global experience leading people to achieve extraordinary things.  

Ben’s latest exploits have seen him coaching England Men’s Football Team and writing a book, on something he calls the “Commando Mindset”. In this exclusive episode of Optix TV, he share with us the tools and techniques that anyone can use to help them achieve.  

Rob Stevens (Operations Director, Optix Solutions) had the pleasure of interviewing Ben for this edition of and we really hope that you find value from the wise words within.  

In honour of Mental Health Awareness Week we're speaking to award winning Mental Health speaker and activist Nicholas Jemetta.  Nick is the Co-Chair of Sainsbury's Mental Health & Wellbeing Group. 

For the month of May Nick is doing a Fancy Dress at Work Challenge to raise money for NHS Charities Together, Mental Health UK and Alzheimer's Society. You can donate via his Just Giving account.

Subscribe to us on YouTube to see the video of our chat with Nick and future OptixTV episodes.