More Than Digital Marketing

Join podcast hosts Becky Brennan, Luke Stone and Jack Warne for the final episode of 2022. Becky learns about Fortnite, we look at optimising content for SEO and discuss nostalgia. We also tease a special bonus episode coming in Jan 2023!

Get in touch with the team at Optix:

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Metaverse? More like meh-taverse. Brits don’t care about virtual worlds.

https://techmonitor.ai/technology/emerging-technology/metaverse-uk-meta-virtual-worlds

Have we hit peak nostalgia?

https://www.marketingbrew.com/stories/2022/12/07/have-we-hit-peak-nostalgia

How to optimize underperforming content

https://searchengineland.com/optimize-underperforming-content-389465

Content ideas may be coming to Google Search Console

https://searchengineland.com/content-ideas-may-be-coming-to-google-search-console-390244?mkt_tok=NzI3LVpRRS0wNDQAAAGIpMFIN5Xbq8jMJ0SiWLibaBxImXa6bHjmNphbsMJX6lMX-3e2FSjWlmGLQ_brQ8YVwzVuaNKmhHnkWkqJBBqz6s_lsieqa7qIzW77CnMQkNkFaA

Exclusive: Twitter to introduce new controls for ad placements

https://www.reuters.com/technology/twitter-introduce-new-controls-ad-placements-email-2022-12-09/

Ad spending forecast: cloudy with a chance of recession

https://digiday.com/marketing/ad-spending-forecast-cloudy-with-a-chance-of-recession/

This week, podcast hosts Jack Warne, Becky Brennan and Lucy Taylor are feeling festive for national Save the Children's Christmas jumper day and have gathered in the Podcast studio to chat the Spotify wrapped, tips for becoming a YouTube billionaire, YouTube shorts, Amazon ads and the moral dilemma of buying gifts on Amazon, Google’s continuous scroll and the likelihood of us losing jobs to AI in the future.

There’s still time to donate to our Save the Children Christmas jumper day: https://bit.ly/3EVGbDB

Get in touch with the team at Optix:

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Why Spotify makes wrapped its annual marketing moment

https://digiday.com/marketing/why-spotify-makes-wrapped-its-annual-marketing-moment/

Will MRBEAST Become YouTube’s first billionaire influencer?

https://www.youtube.com/watch?v=Ot2ZvXbNpm8

How advertisers are approaching YouTube Shorts

https://www.marketingbrew.com/stories/2022/12/01/how-advertisers-are-approaching-youtube-shorts

Amazon makes more money from Ads than all of Prime

https://gizmodo.com/amazon-prime-ads-revenue-beats-video-music-audible-1849826048

The failure of amazon’s Alexa shows microsoft was right to kill cortana.

https://www.windowscentral.com/microsoft/the-failure-of-amazons-alexa-shows-microsoft-was-right-to-kill-cortana

Google brings continuous scroll to desktop search results (US)

https://searchengineland.com/google-brings-continuous-scroll-to-desktop-search-results-390004?mkt_tok=NzI3LVpRRS0wNDQAAAGIhds10Q865oj7azs1oZGijqjTBzLBXI_Yrw-F1gaC-czoIU2Rh3fvgG-R791bsiQ8hOQfqahI8GZp3AC9XVQOm6OhgzgadK5PVBSG8XqmN0iuOQ

This week, podcast OGs Luke Stone and Jack Warne discuss Jack’s return to agency life after WFJ, the latest in Twitter news, CRO recommendations and Macy’s Day Parade NFTs.

Get in touch with the team at Optix:

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

The latest news from Twitter:

5 best practices for tracking offline conversions in Google Ads

https://searchengineland.com/google-ads-tracking-offline-conversions-best-practices-389544

Macy’s Thanksgiving Day Parade NFTs

https://www.marketingdive.com/news/macys-metaverse-thanksgiving-day-parade-nft-balloon/637298/

This week, Matt Fletcher, Becky Brennan, and Lucy Taylor discuss the latest goings-on at Twitter, new feature updates from Google, and Joe Lycett taking on David Beckham.

Get in touch with the team at Optix:

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

The latest news from Twitter:

Updates from Amazon:

Twitch leaning into Live Shopping:

New Google features:

Joe Lycett’s PR gamble:

This week, Luke Stone, Becky Brennan and Matt Fletcher dive into the differences between prosumers and influencers, discuss the looming changes to targeted advertising, Uber, YouTube and of course…the Metaverse.

See below links to this week’s discussed topics.

Everything Twitter and Mastodon that was discussed:

https://www.socialmediatoday.com/news/Elon-Musk-Meets-with-Twitter-Advertisers-to-Calm-Concerns/636214/

https://www.businessinsider.com/elon-musk-twitter-takeover-user-growth-rivals-mastodon-tumblr-2022-11?utm_source=reddit.com

https://adage.com/article/digital-marketing-ad-tech-news/why-mastodon-isnt-twitter-alternative-brands/2450026

https://www.bloomberg.com/news/articles/2022-11-07/mastodon-struggles-to-keep-up-with-surge-of-new-users-fleeing-twitter

https://www.wired.com/story/the-man-behind-mastodon-eugen-rochko-built-it-for-this-moment/

iPhone Privacy Issues resulting in class action lawsuit: https://gizmodo.com/apple-iphone-privacy-analytics-class-action-suit-1849774313

Instagram to offer new subscription services: https://later.com/blog/instagram-subscriptions/?link=button&utm_source=Klaviyo&ut[…]1M10EGQDd79CqT6zzP2MD7l6aXbC0SThzgQGsme5ExT1vyOh7C5qrlE_4.YdHW8e

Brewdog making a stand against Qatar but not following through: https://www.marketingweek.com/brewdog-world-cup-anti-sponsor-stunt/?cmpid=em~newsletter[…]gn=weekly_news&eid=29313674&sid=MW0001&adg=PNI4kA4bkrj1b44

Christmas Ads

https://www.youtube.com/watch?v=92pdQJCdKvE&ab_channel=McDonald%27sUK McDonald's

https://www.youtube.com/watch?v=EKtTlEx_Njw&ab_channel=Amazon.co.uk - Amazon

https://www.youtube.com/watch?v=iiPGtMJOwPA&ab_channel=Tesco - Tesco

https://www.youtube.com/watch?v=quRdYbDZdNk&ab_channel=SkyTV - Sky

https://www.youtube.com/watch?v=_Qplq2LNDM0&ab_channel=BootsUK - Boots

https://www.youtube.com/watch?v=I_fD1d9QrcU&ab_channel=MichaelSpiersJewellers - Michael Spiers Ad Part 1

https://www.youtube.com/watch?v=Y0QW_xQNNC8&ab_channel=MichaelSpiersJewellers - Michael Spiers part 2

In Episode 7 Luke Stone and Matt Fletcher review this week’s Christmas Ads including the latest from John Lewis, the decrease in Marketing spends and the death of social media as we know it!

See below links to this week’s discussed topics.

The Age of Social Media is ending

https://www.theatlantic.com/technology/archive/2022/11/twitter-facebook-social-media-decline/672074/

As nearly half of US Marketers cut Advertising budget, how is the rest of the world faring?

https://www.marketingdive.com/news/Marketing-budget-cuts-recession-US-UK/635919/

Google: Links Will Be Less Important As A Ranking Factor In The Future

https://www.seroundtable.com/google-links-less-important-ranking-34357.html?utm_source=[…]le&utm_campaign=ser_newsletter_2022-11-04&utm_medium=email

Microsoft trialling Animated ads within the Search Interface

https://www.seroundtable.com/bing-testing-animated-ads-in-image-search-34355.html?utm_s[…]le&utm_campaign=ser_newsletter_2022-11-04&utm_medium=email

CHRISTMAS ADS

Aldi Xmas Ad: https://www.youtube.com/watch?v=gnELFxI2OfU&ab_channel=AldiUK

Barbour Xmas ad: https://www.youtube.com/watch?v=fodQxNOf8U0&ab_channel=Barbour

Celebrations ad: https://www.youtube.com/watch?v=WtG-5ni6Zjc&ab_channel=CelebrationsUK

Morrisons ad: https://www.youtube.com/watch?v=2Dcrx54AVpE&ab_channel=Morrisons

Lidl ad: https://www.youtube.com/watch?v=S-vkJYBJhRA&ab_channel=ADdictive

Belvedere Ad

https://www.marketingdive.com/news/daniel-craig-paris-belvedere-vodka-ads-Taika-Waititi/636258/

This week, Luke Stone, Matt Fletcher & Becky Brennan deep dive into Elon Musk's Twitter, the new Christmas Ads of 2022 and the big new Candy Crush Advert. It's not one to be missed!

The More than Digital Marketing Podcast is sponsored by Your Digital Future (https://www.yourdigitalfuture.co.uk/) Expert training and recruitment in a multitude of digital marketing disciplines.

See below links to this week’s discussed topics.

Elon Musks Twitter Acquisition Problem

https://www.theverge.com/2022/10/28/23428132/elon-musk-twitter-acquisition-problems-speech-moderation

MEDIABRANDS Suggests all advertisers pause Twitter Advertising

https://www.marketingdive.com/news/Elon-Musk-Twitter-takeover-IPG-mediabrands-advertisers/635576/

Google’s New Data Hub

https://adage.com/article/digital-marketing-ad-tech-news/google-ads-data-hub-creates-data-clean-rooms-audience-targeting-and-measurement/2446691-

Candy Crush Drone Light Show Ad https://www.theverge.com/2022/11/3/23438636/nyc-drone-show-candy-crush-game-ad-

Snapchat Product Ads!

https://www.socialmediatoday.com/news/Snapchat-BigCommerce-social-shopping/635502/-

The Christmas ads are here!

JD Sports: https://www.youtube.com/watch?v=XQ9FcriyC-U&ab_channel=JDOfficial

Asda: https://www.youtube.com/watch?v=KnW1TWqAXYs&ab_channel=Asda

Sainsburys: https://www.youtube.com/watch?v=RsbUYmK-Ohg

Disney: https://www.youtube.com/watch?v=7KczM-LoA3M&ab_channel=DisneyChannelUK

Sports direct: https://www.youtube.com/watch?v=KYujekui_UY&ab_channel=SportsDirect

M&S Food: https://www.youtube.com/watch?v=f2jMCyfnvmA&ab_channel=M%26S

Netflix launch the Ad supported cheaper tier

https://www.marketingdive.com/news/Netflix-advertising-tier-streaming-marketing-CTV/635707/

This week, Luke Stone, Matt Fletcher & Becky Brennan discuss what happens when an influencer works against your brand values, Google’s declining online Ad revenue, TikTok’s new Ad campaigns and lots of Kanye West.

The More than Digital Marketing Podcast is sponsored by Your Digital Future (https://www.yourdigitalfuture.co.uk/) Expert training and recruitment in a multitude of digital marketing disciplines.

See below links to this week’s discussed topics.See below links to this week’s discussed topics.

Google Ad spend declines for fourth consecutive month:

https://www.marketingdive.com/news/ad-spend-declines-fourth-consecutive-month-september-report-finds/634699/

ADIDAS DROPS YE

https://adage.com/article/marketing/adidas-gap-are-caught-ye-kanye-west-brand-trap/2445331

Instagram launches live test of Native post scheduling in app

https://www.socialmediatoday.com/news/Instagram-Launches-Live-Test-of-Post-Scheduling/634546/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Social%20Media%20Today%2010-22-2022&utm_term=Social%20Media%20Today%20Weekender

TikTok launches Automated Smart Performance Campaigns to Boost Ad Performance

https://www.socialmediatoday.com/news/TikTok-Launches-Automated-Smart-Performance-Campaigns/634429/

Amazon Introduces new self serve Video Ads

https://www.marketingdive.com/news/amazon-unboxed-video-advertising-ad-tech/635043/

This week, Jack Warne, Luke Stone and Matt Fletcher dive into the differences between prosumers and influencers, discuss the looming changes to targeted advertising, Uber, YouTube and of course…the Metaverse.

See below links to this week’s discussed topics.

The cookieless future: a new era for privacy? [ExchangeWire]

https://www.exchangewire.com/blog/2022/07/04/the-cookieless-future-a-new-era-for-privacy/

Google now labels ads as ‘Sponsored’ in mobile search results [The Verge]

https://www.theverge.com/2022/10/14/23404396/google-mobile-search-results-ads-sponsored-site-names-favicons

Google’s 3D video calling booths, Project Starline, will now be tested in the real world [TechCrunch]

https://techcrunch.com/2022/10/13/googles-3d-video-calling-booths-project-starline-will-now-be-tested-in-the-real-world/?utm_medium=TCnewsletter&tpcc=TCdailynewsletter

Uber’s New Ad Formats Use Its First-Party Data To Target Riders [AdAge]

https://adage.com/article/digital-marketing-ad-tech-news/ubers-new-ad-formats-use-its-first-party-data-target-riders/2443521?utm_source=ad-age-digital-wednesday&utm_medium=email&utm_campaign=20221019&utm_content=hero-headline

Google Ads Setting For Broad Match Only For Entire Campaigns Is A Limited Test [SERoundtable]

https://www.seroundtable.com/google-ads-testing-broad-match-only-for-entire-campaigns-setting-34270.html?utm_source=search_engine_roundtable&utm_campaign=ser_newsletter_2022-10-19&utm_medium=email

Introducing handles: A new way to identify your YouTube channel [YouTube]

https://blog.youtube/news-and-events/introducing-handles-a-new-way-to-identify-your-youtube-channel/

YouTube Announces New Ad Options, Including ‘Moment Blast’ and Expanded Audio Placements [Social Media Today]

https://www.socialmediatoday.com/news/YouTube-Announces-Moment-Blast-Ads-Expanded-Audio-Placements/634418/

3 new YouTube streaming, shopping, and audio features [SearchEngineLand]

https://searchengineland.com/3-new-youtube-streaming-shopping-and-audio-features-388783?mkt_tok=NzI3LVpRRS0wNDQAAAGHjnNBFZmaIyd-OPJndXbaYbuJ-V6WMLFVBQsmlmDoOC7xPdIv29YQH5Q69ofcI0MyypaWeVWF9CVVli44rvI9YT0MfNu2vi3McxeBdf6M0aRHzQ

Invisalign’s Roblox activation sees over 2 million users [Marketing Dive]

https://www.marketingdive.com/news/invisalign-roblox-livetopia-2-million-players/633999/

This week, Jack Warne, Luke Stone and Matt Fletcher explain their take on the metaverse, Google Chrome extension update,

FatFace campaign success, and BeReal vs TikTok.

Watch this podcast on YouTube. https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

See below links to this week’s discussed topics.

Tim Cook in new interview: ‘I’m really not sure the average person can tell you what the metaverse is’ [Source: 9to5mac]

https://9to5mac.com/2022/09/30/tim-cook-metaverse-interviews/

What Is the Metaverse, Exactly? [Source: Wired]

https://www.wired.com/story/what-is-the-metaverse/

Chrome’s new ad-blocker-limiting extension platform will launch in 2023 [Source: ARS Technica]

https://www.reddit.com/r/technology/comments/xstotj/time_to_switch_back_to_firefoxchromes_new/?utm_source=share&utm_medium=ios_app&utm_name=iossmf

How FatFace lifted conversions using UGC-based social proof messaging [Source: Internetretailing]

https://internetretailing.net/marketing/how-fatface-lifted-conversions-using-ugc-based-social-proof-messaging/

The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles [Source: Digiday]

https://digiday.com/marketing/the-rundown-meta-to-put-new-ads-all-over-facebook-and-instagram-including-on-user-profiles/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-10-04%20Social%20Media%20Today%20Newsletter%20%5Bissue:45010%5D&utm_term=Social%20Media%20Today

Let’s get real: What TikTok’s BeReal lookalike means for marketers [Source: marketingdive]

https://www.marketingdive.com/news/TikTok-BeReal-marketers-gen-z/632887/