More Than Digital Marketing

This week; Jack Warne, Lucy Taylor, & Matt Fletcher discuss Elon Musk's latest shenanigans at Twitter, what the future might hold for TikTok, the rebranding of a Swiss icon, and the Gender Pay Gap Bot. 

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount! https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch

Get in touch with the team at Optix:

Links to this week’s topics can be found below:

https://www.theguardian.com/technology/2023/mar/07/elon-musk-twitter-employee-feud-haraldur-thorleifsson

https://www.thedrum.com/news/2023/03/07/brands-beware-the-gender-pay-gap-bot-will-call-you-out-international-women-s-day

https://searchengineland.com/tiktok-introduces-a-series-feature-enabling-creators-to-sell-premium-episodes-393982

White House backs bill that could give it power to ban TikTok nationwide

https://www.theguardian.com/technology/2023/mar/07/white-house-bipartisan-bill-tiktok-ban

https://digiday.com/marketing/the-latest-threat-of-tiktok-bans-have-caused-marketers-to-raise-an-eyebrow/  

https://www.thedrum.com/opinion/2023/03/07/we-can-t-let-the-bandwagon-derail-the-metaverse

https://support.google.com/google-ads/answer/13342657?hl=en

https://www.independent.co.uk/news/business/toblerone-chocolate-change-logo-made-b2294794.html 

This week; Lucy Taylor & Matt Fletcher discuss YouTube’s new multi-language audio feature, LinkedIn’s new ad targeting features, as well as local business “shelfies”. This is one not to be missed!

Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount! https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

YouTube Launches Multi-Language Audio Feature

https://techcrunch.com/2023/02/23/youtube-launches-a-multi-language-audio-feature-for-dubbing-videos-previously-tested-by-mr-beast/

Linked Launch New Interest Targeting for Ads

https://www.linkedin.com/business/marketing/blog/linkedin-ads/introducing-interest-targeting

Your New ChatGPT Career Opportunity?

https://searchengineland.com/chatgpt-prompts-seo-393523

Discover Local Business “Shelfies”

https://moz.com/blog/local-business-shelfies

Instagram Reneging on Reels?

https://www.adweek.com/media/views-on-instagram-reels-fall-as-platform-course-corrects-to-images/

TikTok Announce New Partnership with Mercedes Benz

https://www.socialmediatoday.com/news/tiktok-announces-new-integration-with-mercedes-benz-to-display-tiktok-conte/643322/

TikTok Roll Out New Privacy Controls for Teens

https://techcrunch.com/2023/03/01/tiktok-rolls-out-new-screen-time-controls-adds-new-default-settings-for-teens-and-expands-family-pairing/

This week; Luke Stone, Becky Brennan and Lucy Taylor wonder why Meta is copying Twitter with paid verification, Discuss Instagram live shopping and have a very interesting chat around Valentines Day Search terms.

This is not one to be missed! 

Pinterest launches its latest edition of ‘Pinterest Academy’ to help advertisers maximize their campaigns’ success on the platform

https://newsroom.pinterest.com/en/post/pinterest-launches-its-latest-edition-of-pinterest-academy-to-help-advertisers-maximize-their

Instagram to Kill Its Live Shopping Feature in March

https://gizmodo.com/instagram-online-shopping-meta-influencers-ads-1850113601

Meta to test monthly subscription service priced at US$11.99

https://www.channelnewsasia.com/business/meta-test-monthly-subscription-service-priced-us1199-3290011

Meta Announces Initial Test of ‘Meta Verified’ Paid Verification Scheme on Facebook and IG

https://www.socialmediatoday.com/news/meta-announces-initial-test-of-meta-verified-paid-verification-scheme-on/643128/

Microsoft clarifies Bing AI waitlist, plans to expand it to other browsers

https://mobilesyrup.com/2023/02/15/microsoft-bing-ai-waitlist-expand-to-other-browsers/

Microsoft to cap daily Bing AI queries to stop the bot delivering daft responses

https://www.theregister.com/2023/02/20/ai_news_roundup/

Microsoft will start limiting length of conversations with AI driven Bing chatbot to 50 turns per day

Google Reveals Key Search Trends Around Valentine’s Day

https://www.socialmediatoday.com/news/google-reveals-key-search-trends-around-valentines-day/642749/

RIP Internet Explorer: Microsoft Kills Off Legacy Browser

https://www.cnet.com/tech/services-and-software/rip-internet-explorer-microsoft-kills-off-legacy-browser/

The Supreme Court battle for Section 230 has begun

https://www.theverge.com/2022/12/1/23487958/supreme-court-gonzalez-google-twitter-taamneh-section-230

Why ‘inserts,’ aka the ads slipped into packages, are having a moment

https://www.marketingbrew.com/stories/2023/02/15/why-inserts-aka-the-ads-slipped-into-packages-are-having-a-moment

Join podcast hosts Jack Warne, Luke Stone and Matt Fletcher as they discuss the latest developments in the ‘AI Arms Race’, Multisearch using Google Lens, Crypto, Leveraging first party data, Twitter’s micro-transactions and the advertising winners of the Super Bowl.

Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount!

https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Bard is going to destroy online search

https://www.businessinsider.com/ai-chatbots-chatgpt-google-bard-microsoft-bing-break-internet-search-2023-2?utm_source=reddit.com&r=US&IR=T

Google’s AI-powered ‘multisearch,’ which combines text and images in a single query, goes global

https://techcrunch.com/2023/02/08/googles-a-i-powered-multisearch-which-combines-text-and-images-in-a-single-query-goes-global/

Wave of AI-based marketing startups arrives as Microsoft, Google rush AI-based products to market

https://digiday.com/marketing/marketing-startups-try-to-profit-as-tech-giants-battle-over-generative-ai/

How Nestlé is using AI to set creative rules for its 15,000 marketers

https://www.thedrum.com/news/2023/02/15/how-nestl-using-ai-set-creative-rules-its-15000-marketers?utm_campaign=newsletter_daily_europe_am&utm_source=pardot&utm_medium=email

 </

Join podcast hosts Lucy Taylor, Becky Brennan, and Matt Fletcher as they discuss the “AI Arms Race”, a shift in the online advertising environment, what Twitter shutting down free access to its API could mean for developers, and the 2022 organic search visibility winners in the UK.

Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount!

Get in touch with the team at Optix: 

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below: 

ChatGPT: Student builds app to sniff out AI-written essays, called GPTZero

ChatGPT may be the fastest-growing app in history with 100 million users after just over two months.

Google invests $300m in artificial intelligence start-up Anthropic

Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend

Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Apple and Google face mounting pressure to remove TikTok from app stores

Google UK SEO Visibility Winners

Brands are promoting affordability in their marketing amid inflation

Join podcast hosts Jack Warne, Luke Stone and Lucy Taylor as they discuss Google Optimise sunsetting, Chat GPT and employment, AI Music, Spotify Advertising, and good and bad changes to Google Ads.

Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount!

https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Google Optimize will sunset this year

https://searchengineland.com/google-optimize-will-sunset-this-year-392004

New Google Ads Feature: Account-Level Negative Keywords

https://www.searchenginejournal.com/new-google-ads-feature-account-level-negative-keywords/477926/?fbclid=PAAaYqHkFS8DpxabLzTdQyJ2pCfO9ay9l-6kHaWVhYqOEF4Mq39Fdq2doKDi8

ChatGPT: are AI-generated cover letters the way forward?

https://www.welcometothejungle.com/en/articles/using-chatgpt-to-write-cover-letters

Everybody is cheating: Why this teacher has adopted an open ChatGPT policy

https://www.npr.org/2023/01/26/1151499213/chatgpt-ai-education-cheating-classroom-wharton-school

ChatGPT owner launches 'imperfect' tool to detect AI-generated text

https://www.reuters.com/business/chatgpt-owner-launches-imperfect-tool-detect-ai-generated-text-2023-01-31/

Gen Z says school is not equipping them with the skills they need to survive in a digital world

https://www.fastcompany.com/90839901/dell-study-gen-z-success-in-digital-world

Google’s new AI turns text into music

https://www.theverge.com/2023/1/28/23574573/google-musiclm-text-to-music-ai

Spotify’s Future Isn’t Exclusive Podcasts. It’s Advertising.

https://www.bloomberg.com/news/newsletters/2023-01-29/spotify-shifts-podcast-strategy-after-layoffs

Join podcast hosts Becky Brennan, Luke Stone and Jack Warne as they debate how many episodes they’ve each been on and then dive into some real discussions about the practical uses of AI, potential missteps by big tech companies, especially around AR and VR headsets and M&M’s perfectly timed announcement. This week we also have an extra special Digital Dilemma. Don’t miss it!

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Microsoft invests billions more dollars in OpenAI, extends partnership

https://techcrunch.com/2023/01/23/microsoft-invests-billions-more-dollars-in-openai-extends-partnership/

How tech innovations like AI and AR/VR will change advertising in 2023

https://adage.com/article/tech/how-tech-innovations-ai-and-arvr-will-change-advertising-2023/2463831

That video deal isn’t exclusive, video is coming, and more from OpenAI CEO Sam Altman

https://techcrunch.com/2023/01/17/that-microsoft-deal-isnt-exclusive-video-is-coming-and-more-from-openai-ceo-sam-altman/

Spotify to trim 6% of workforce in latest tech layoffs

https://www.reuters.com/technology/spotify-trim-6-workforce-2023-01-23/?utm_source=reddit.com

Microsoft has laid off entire teams behind Virtual, Mixed Reality, and HoloLens

https://www.windowscentral.com/microsoft/microsoft-has-laid-off-entire-teams-behind-virtual-mixed-reality-and-hololens

Apple ‘Reality Pro’ headset will toggle between AR/VR, serve as Mac display, 2-hour external battery packs, and more

https://9to5mac.com/2023/01/23/apple-reality-pro-headset-features-details/

M&M’s puts spokescandies on “indefinite pause” in wake of uproar over changes to green M&M

https://www.cbsnews.com/news/mms-spokescandies-indefinite-pause-changes-green-mm-criticized-maya-rudolph-spokesperson/

A special thank you to Claire for sharing your Digital Dilemma this week.

Join podcast hosts Jack Warne and Lucy Taylor as they deep dive into the moral grey areas of ChatGPT, talk Twitter updates, and Legislation for Social algorithms?

Get in touch with the team at Optix:

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

This week, Luke Stone, Becky Brennan and Al Banks discuss the weird and wonderful world of Influencer energy drinks, ongoing tech cuts in the industry due to ongoing concerns with the economy and Advanced AI coming for us all.

It's not one to miss!

See below links to this week’s discussed topics.

Instagram is removing the Shop tab, moving Reels from the center spot in design overhaul next month

Wakey Wines 'banned from TikTok' as Sheffield woman 'spends £1,200' on Prime energy drinks

 https://www.examinerlive.co.uk/news/local-news/wakey-wines-banned-tiktok-sheffield-25927582

Smelling, touching take centre stage in metaverse at CES 2023

https://www.ctvnews.ca/sci-tech/smelling-touching-take-centre-stage-in-metaverse-at-ces-2023-1.6222155

Microsoft is looking at OpenAI’s GPT for Word, Outlook, and PowerPoint

https://www.theverge.com/2023/1/9/23546144/microsoft-openai-word-powerpoint-outlook-gpt-integration-rumor

AI legal assistant will help defendant fight a speeding case in court

https://www.newscientist.com/article/2351893-ai-legal-assistant-will-help-defendant-fight-a-speeding-case-in-court/

Microsoft Plans to Integrate ChatGPT into its Bing Search Engine

https://www.socialmediatoday.com/news/Microsoft-Plans-to-Integrate-ChatGPT-into-Bing/639636/

ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT

https://www.searchenginejournal.com/chatgpt-examples/474937/

Join podcast hosts Becky Brennan, Lucy Taylor and Jack Warne for the first episode back after the festive break. This week we do a round up of recent social media news, explore content updates and discuss the best approach to an about us page on a website. Also, tune in to find out if Becky watched Hamilton over the break.

Get in touch with the team at Optix:

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

US House bans TikTok on lawmakers’ official phones

https://techcrunch.com/2022/12/28/house-bans-tiktok-lawmakers-phones/?guccounter=2

Instagram Chief Outlines Key Areas of Focus for the App in 2023

https://www.socialmediatoday.com/news/instagram-chief-outlines-key-areas-of-focus-for-the-app-in-2023/639474/

Google E-E-A-T: How To Demonstrate First-Hand Experience

https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/#close

176 page doc from Google - Search Quality Evaluator Guidelines:

https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

How to write an effective About Us page (with 13 examples)

https://searchengineland.com/effective-about-us-page-examples-390207

Amazon is reportedly working on a standalone sports app

https://www.engadget.com/amazon-reportedly-creating-standalone-sports-app-173434609.html?guccounter=1

Why 2023 will be the breakout year for attention measurement

https://www.thedrum.com/opinion/2022/12/23/why-2023-will-be-the-breakout-year-attention-measurement