More Than Digital Marketing

Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss Twitter's rebrand to X (incl. the hardest rebrand quiz imaginable!), the best of the Barbie Movie marketing campaigns, & updates to Performance Max.

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Twitter has Rebranded to X

Come on Barbie, Let’s go Party

Google Unveils Performance Max Updates

Join podcast hosts Jack Warne and Barnaby St Anton, joined today by special guest Claire Hyne from Papillon Dartmoor Distillery. Join us this week as we discuss Threads dramatic drop in users, TikTok removing Watermarks, Attribution models in GA4 and what your social media team may look like in the future.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Learn more about Papillon Dartmoor Distillery: https://papillongin.co.uk/

Links to this week’s topics can be found below:

Threads users are already spending less time in the app

https://www.engadget.com/threads-users-are-already-spending-less-time-in-the-app-182738755.html?_guc_consent_skip=1689926948

Tiktok removing watermark on saved videos

https://www.digitalinformationworld.com/2023/03/excitement-at-peak-for-tiktok-users-as.html

Google has removed attribution models in GA4

https://searchengineland.com/google-when-retire-attribution-models-ads-analytics-428541

YouTube Adds Video Title Suggestions, Expands User Surveys to Address Systematic Bias

https://www.socialmediatoday.com/news/youtube-adds-video-title-suggestions-expands-user-surveys/686584/#:~:text=This%20will%20help%20%E2%80%93%20YouTube's%20rolling,upload%20flow%20within%20YouTube%20Studio.

This is what your social media team will look like in 2028

https://sproutsocial.com/insights/interactive/future-proof-social-media/

Join podcast hosts Jack Warne Lucy Taylor and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week our experts discuss their thoughts on Threads, changes to Core Web Vitals and using TikTok as a search engine.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

What is Threads? Everything you need to know about Meta's new app

https://www.harpersbazaar.com/uk/culture/culture-news/a44470464/threads-explainer/

Threads FAQ: Everything marketers need to know

https://searchengineland.com/threads-meta-faq-marketers-429274

Twitter blocks links to rival Threads, while CEO downplays reports of traffic decline

https://techcrunch.com/2023/07/11/twitter-blocks-links-to-rival-threads-while-ceo-downplays-reports-of-traffic-decline/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAEeLbhn4nCEG9chRFabZ8DMp-IZetZpkCM98TZ-MsTg28GQnzupU1b169Vackx_aRkg0hUeFFY_7cuOCtPZZOLYJg8SZVvdiB1N0L3LgD78a7Eyb8Tp-cnP2JsKwY_-I8k1rTqw49FkxvcIOW0nJkAgOodnpc6KfXNFvIAxmLLms

As users, marketers undertake Threads’ pre-ad experimentation

https://digiday.com/marketing/as-users-marketers-undertake-threads-pre-ad-experimentation

Google’s Core Web Vitals INP issues email causing concern

https://searchengineland.com/googles-core-web-vitals-inp-issues-email-causing-concern-429318

TikTok loses popularity as ecommerce search engine

https://searchengineland.com/tiktok-product-search-popularity-decline-429036

Join podcast hosts Jack Warne, Luke Stone and Barnaby St Anton as they discuss the impact of GA4, Changes to search and PMax campaigns, YouTube disabling videos for adblockers, ChatGPT telemarketer subscriptions, and Fenty in Roblox.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Optix Blogs:

New Brand And Audience Signals Announced For Google Search And Performance Max:

https://www.optixsolutions.co.uk/blog/new-brand-and-audience-signals-announced-for-google-search-and-performance-max

Working From Japan - Optix Solutions Overseas Hybrid Working:

https://www.optixsolutions.co.uk/blog/working-from-japan

Barnaby St Anton Joins Optix Solutions:

https://www.optixsolutions.co.uk/blog/barnaby-st-anton-joins-optix-solutions

New brand settings in Search and Performance Max campaigns

https://support.google.com/google-ads/answer/13729701

YouTube tests disabling videos for people using ad blockers

https://www.theverge.com/2023/6/29/23778879/youtube-videos-disabling-ad-blockers-detection

Man designs ChatGPT bot subscription service to annoy and waste telemarketers' time

https://www.techspot.com/news/99264-man-opens-chatgpt-bot-subscription-service-annoy-waste.html

Instagram owner set to launch Twitter rival this week - BBC News

https://www.bbc.com/news/business-66094072.amp

Fenty Beauty launches product creation experience on Roblox

https://www.marketingdive.com/news/fenty-beauty-roblox-metaverse-experience-custom-gloss-bomb-lip-luminizer/654303/

Jack in the Box, Corona kick back for summer with help from Snoop Dogg

https://www.marketingdive.com/news/Snoop-dogg-corona-jack-in-the-box-summer-marketing/654433/

Ladbrokes ad latest to be banned for appealing to under-18s

https://www.marketingweek.com/ladbrokes-ad-banned-appealing-minors/

Join this week’s hosts Matt Fletcher, Sophie Hancox, and debutant

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Google execs admit users are ‘not quite happy’ with search experience after Reddit blackouts

https://www.cnbc.com/2023/06/26/google-execs-hope-new-search-feature-will-help-amid-reddit-blackouts.html

YouTube revives sort by oldest video button on user channels

https://mashable.com/article/youtube-sort-by-oldest

Google Analytics 4 Rolls Out New Conversion Attribution Settings

https://www.searchenginejournal.com/google-analytics-4-rolls-out-new-conversion-attribution-settings/489883/

Massive Leak Of ChatGPT Credentials: Over 100,000 Accounts Affected

https://www.searchenginejournal.com/massive-leak-of-chatgpt-credentials-over-100000-accounts-affected/489801/

‘Secret Invasion’ Opening Credits Generated By AI, Prompting Backlash From Audiences

https://deadline.com/2023/06/secret-invasion-opening-credits-ai-backlash-marvel-mcu-disney-1235421667/

https://www.marketingweek.com/grocery-inflation-pride-social-5-interesting-stats/

Join podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week Jack and Luke discuss Linkedin video ads on streaming services, Bluesky, New AI features in Google Search results, Google's policy on AI content and EEAT, and TMNT.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

LinkedIn to test video ads on streaming services

https://searchengineland.com/linkedin-test-video-ads-streaming-services-428404

Twitter’s former CEO has a new app that looks a lot like Twitter

https://edition.cnn.com/2023/04/28/tech/bluesky-social/index.html

Google intros new AI-powered travel and product search features

https://techcrunch.com/2023/06/14/google-intros-new-ai-powered-travel-and-product-search-features/?utm_source=decode.beehiiv.com&utm_medium=newsletter&utm_campaign=google-brings-amazing-ai-updates

Google Is Forming A Policy On AI Content And E-E-A-T

https://www.searchenginejournal.com/google-on-ai-content-and-e-e-a-t/489608/?utm_source=daily-newsletter&utm_medium=email&utm_campaign=daily-newsletter&user_id=c840a918a0e7962b7ac017fefe0a408990074e72369d58b08262385b5cde1bc2&mc_cid=8f79464d03&mc_eid=32d815ef40#close

Microsoft on the future of advertising and conversational AI

https://searchengineland.com/microsoft-conversational-ai-advertising-428289

Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

https://www.marketingdive.com/news/pizza-hut-teenage-mutant-ninja-turtles-underground-delivery-campaign/653399/

Becky’s off on holiday but before she goes, we have Digital Marketing new to talk about! Join hosts, Becky Brennan, Matt Fletcher and Jack Warne as they discuss the latest in digital marketing news, from Google updates, to Amazon AI Reviews and Reddit protests.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Google launches perspectives filter in mobile search results

https://searchengineland.com/google-launches-perspectives-filter-in-mobile-search-results-428109

TikTok shop tests visual search feature

https://searchengineland.com/tiktok-shop-visual-search-428235

Amazon is testing AI-generated summaries of product reviews

https://searchengineland.com/amazon-generative-ai-product-reviews-428207

Meta open sources an AI-powered music generator

https://techcrunch.com/2023/06/12/meta-open-sources-an-ai-powered-music-generator/?guccounter=1

Introducing AI-generated Copy suggestions to help you jumpstart your campaign

https://www.linkedin.com/pulse/introducing-ai-generated-copy-suggestions-help-you-your-shrivastava/

Bard is getting better at logic and reasoning

https://blog.google/technology/ai/bard-improved-reasoning-google-sheets-export/

LinkedIn launches DMs for company pages

https://www.socialmediatoday.com/news/linkedin-launches-dms-company-pages/652375/

GroupM: Ad spending normalises while AI’s impact on budgets surges

https://www.marketingdive.com/news/groupm-2023-ad-spending-forecast-retail-media-AI-CTV/652692/

Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads

https://www.redditinc.com/blog/investing-in-what-makes-reddit-unique-introducing-contextual-keyword-targeting-and-product-ads

Reddit suffers a major outage after thousands of subreddits temporarily shut down

https://www.engadget.com/reddit-suffers-a-major-outage-after-thousands-of-subreddits-temporarily-shut-down-151741809.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAH428Hh8DsyBuoBgKOMc4sCIwikl9HwrmAT4-p-OET4g-rW0DJGNs3E830CtRY5W-Kzo3kZwKcd46jYHHB-0YAc84x8cvU-nQ3HXjlRlx-W_xh3KnSgQpge7TpSLId0yrtTvBzd0cb16SEfxjfyK_i9_dp4XWwVPt3OodF_EgyQa

Join this week's podcast hosts Jack Warne and Matt Fletcher as they discuss Arnold Schwarzenegger popping up across Netflix, Apple's New Vision Pro Device, & the latest update from Microsoft Ads. Also, don't miss Luke's Top Tip.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Microsoft will only show ads from verified advertisers starting Aug. 1

https://searchengineland.com/microsoft-advertising-show-ads-only-from-verified-advertisers-427936

Netflix celebrates the success of FUBAR by putting Arnold Schwarzenegger in every show on the platform

https://www.joblo.com/fubar-netflix-promo-schwarzenegger/

Apple Vision Pro

https://www.apple.com/apple-vision-pro/

https://www.zdnet.com/article/apple-vision-pro-first-take-3-reasons-this-changes-everything/

Join podcast hosts Jack Warne, Luke Stone and James Harbottle as they discuss YouTube killing stories, Tik Tok influencer Mizzy, Chat GPT limitations in and out of court, AOC’s parody twitter account and Google making improvements to search with generative AI.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

YouTube is killing Stories

https://www.theverge.com/2023/5/25/23736246/youtube-ending-stories-shorts-community-posts

Lawyer apologizes for fake court citations from ChatGPT

https://edition.cnn.com/2023/05/27/business/chat-gpt-avianca-mata-lawyers/index.html

TikToker Mizzy in court charged with breaching social media order

https://www.bbc.co.uk/news/uk-england-london-65732352

TikTok is testing an in-app AI chatbot called ‘Tako’

https://techcrunch.com/2023/05/25/tiktok-is-testing-an-in-app-ai-chatbot-called-tako/?guccounter=1

OpenAI isn’t doing enough to make ChatGPT’s limitations clear

https://www.theverge.com/2023/5/30/23741996/openai-chatgpt-false-information-misinformation-responsibility

Ocasio-Cortez says fake Twitter account impersonating her

https://thehill.com/homenews/media/4026396-ocasio-cortez-says-fake-twitter-account-impersonating-her/

Inside Google’s plans for improving paid search with generative AI

https://www.marketingdive.com/news/google-beta-tests-generative-ai-paid-search/651005/

Join this week's podcast hosts Jack Warne, Lucy Taylor, and debutant James Harbottle as they discuss the latest in AI trends, navigating a cookieless future, why agencies are getting B Corp Certified, and Netflix's new Chief Action Officer.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Conquering Conversions in Q2:

Meta Fined Record $1.3 Billion for Violating EU Rules on Data Transfers

Adobe adds generative AI to Photoshop

Netflix Hires Arnold Schwarzenegger as Chief Action Officer

https://www.ign.com/articles/netflix-hires-arnold-schwarzenegger-as-chief-action-officer

How To Navigate A Cookie-Less Future

https://www.forbes.com/sites/forbesbusinesscouncil/2023/05/19/how-to-navigate-a-cookie-less-future/amp/

Meta Sells Giphy To Shutterstock For $53M Following Antitrust Lawsuit

https://news.crunchbase.com/ai-robotics/meta-giphy-shutterstock-antitrust-sale/

OpenAI launches ChatGPT iOS app

https://searchengineland.com/openai-launches-chatgpt-ios-app-427341

71% of CMOs lack the budget needed to execute marketing strategy in 2023

https://www.marketingdive.com/news/cmos-lack-budget-execute-marketing-strategy-2023-gartner/650948/

Why agencies are getting B Corp certified

https://www.marketingbrew.com/stories/2023/05/24/why-agencies-are-getting-b-corp-certified

Google will deprecate cookies for 1% of users in Q1 2024

https://www.marketingdive.com/news/google-deprecate-cookies-1-percent-users-q1-2024/650626/

Lynx, Garnier, Dobbies, Mettle and B&M: top 5 performance marketing campaigns this week

ChatGPT fails: 13 common errors and mistakes you need to know