More Than Digital Marketing

Join this week's podcast hosts Becky Brennan, Lucy Taylor, and Matt Fletcher as they discuss AI disinformation, an awkward Facebook bug, and good news from Google regarding security protocols and GA4 quota limits.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Google Plans to delete accounts that have been inactive for two years: https://techcrunch.com/2023/05/16/google-to-delete-accounts-inactive-for-two-years-in-security-push

GA4 Quota Limits Increased: https://developers.google.com/analytics/devguides/reporting/data/v1/quotas?ck_subscriber_id=1651361493

AI-Generated Disinformation Poses Threat of Misleading Voters in 2024 Election: https://www.pbs.org/newshour/politics/ai-generated-disinformation-poses-threat-of-misleading-voters-in-2024-election

Developers increasingly get advice from AI chatbots and GitHub CoPilot rather than Stack Overflow message boards: https://www.similarweb.com/blog/insights/ai-news/stack-overflow-chatgpt/

Business survey: Can AI tools like ChatGPT outperform humans?: https://business.yougov.com/content/45587-businesses-think-ai-can-perform-same-standard-huma

A new report from Imperva, “Bad Bot Report”, revealed that 47.4% of all internet traffic came from bots in 2022: https://www.securitymagazine.com/gdpr-policy?url=https%3A%2F%2Fwww.securitymagazine.com%2Farticles%2F99339-47-of-all-internet-traffic-came-from-bots-in-2022

A survey conducted by DISQO reveals that podcast listeners pay more attention to podcast ads compared to other media ads: https://www.disqo.com/news/disqo-finds-daily-podcast-listeners-pay-more-attention-to-podcast-advertising/

 A Facebook bug that automatically sent friend requests to profiles that users viewed, including strangers and those who were blocked, has been fixed: https://uk.pcmag.com/social-media/146835/meta-fixes-facebook-bug-that-sent-automatic-friend-requests

It's just Luke Stone and Jack Warne on this week's Podcast - taking things right back to episode 1! On this weeks Podcast they talk about The ever changing future of search thanks to Generative AI, Gmail Ads getting more annoying and BEER!

It's a good one!

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Threat of TikTok ban has creators scrambling to build followings on Instagram, YouTube

https://www.cnbc.com/2023/05/06/threat-of-tiktok-ban-has-creators-seeking-to-build-instagram-following.html

Gmail ads are getting more annoying

https://www.theverge.com/2023/5/5/23712440/gmail-ads-more-annoying-middle-inbox

Google Plans to Make Search More 'Human,' Says Wall Street Journal

https://www.voanews.com/a/google-plans-to-make-search-more-human-says-wall-street-journal/7081904.html

Facebook has 3 billion users. Many of them are old.

https://apnews.com/article/facebook-teenagers-tiktok-instagram-young-adults-fc9f6daa605e7c7f6fd5f4eaa90141fa

ChatGPT: China detains man for allegedly generating fake train crash news, first known time person held over use of AI bot

https://www.scmp.com/news/china/politics/article/3219764/china-announces-first-known-chatgpt-arrest-over-alleged-fake-train-crash-news?module=lead_hero_story&pgtype=homepage

Google starts testing generative AI in search, ads included

https://www.marketingdive.com/news/google-tests-generative-ai-search-advertising/649989/

AB InBev showcases strong Q1 results, resilience in face of recent controversy

https://www.marketingdive.com/news/ab-inbev-bud-light-earnings-controversy-dylan-mulvaney/649528/

Join podcast hosts Jack Warne, Luke Stone and Mat Fletcher as they discuss companies using AI to evolve their offerings, Good news from Haribo, businesses capitalising on the coronation and Aldi's ads poking fun at M & S.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

TikTok Tests New Generative AI Profile Images as it Moves to Align with the AI Trend

https://dailycta.cmail20.com/t/y-l-pykdldd-djldtudidl-d/

ChatGPT can now find you a house

https://www.theverge.com/2023/5/2/23708792/zillow-chat-gpt-plugin-alpha-release

Klarna overhauls mobile app with AI-powered shopping feed

https://www.marketingdive.com/news/klarna-mobile-app-ai-powered-shopping-feed/648792/

Haribo fills social feeds with only happy news

https://www.marketingdive.com/news/haribo-good-news-broadcast-instagram-facebook/648745/

Back for more: Aldi restarts M&S caterpillar cake fight with sucker-punch Coronation ad

https://www.marketing-beat.co.uk/2023/05/02/aldi-ms-caterpillar-coronation/

3 new enhancements for YouTube Shorts

https://searchengineland.com/3-new-enhancements-for-youtube-shorts-403991

Join podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox for a shorter ep this week as they discuss Google making changes to how they rank pages, AI in the Supreme Court, big changes to Google Ads and favicons.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Google removes several search ranking algorithm updates from its ranking systems page

https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885?mkt_tok=NzI3LVpRRS0wNDQAAAGLUXgcdZh25IWhaPfrkZSy89KatmdZieRPZhFzzPBNEje7LeNMUbGEuWpmdA8iWZYUskougJsJ7Qg3zGanxB6oRIaPPX-ebyucYS30mPW0uQbZ_A

Supreme Court rejects lawsuit seeking patents for AI-created inventions

https://www.techspot.com/news/98432-supreme-court-rejects-lawsuit-seeking-patents-ai-created.html

How the social traffic that gave life to BuzzFeed News ultimately led to its demise

https://digiday.com/media/how-the-social-traffic-that-gave-life-to-buzzfeed-news-ultimately-led-to-its-demise/

Google Keyword Planner Tool gains year-over-year, 3-month change and trends data

The platform is making more data available that you can use to make informed decisions about your search campaigns.

https://searchengineland.com/google-keyword-planner-tool-gains-year-over-year-3-month-change-and-trends-data-375916

You can now use Google Bard to help you code

You can use Bard to help you code up some Python scripts to automate some of your daily SEO or PPC tasks.

https://searchengineland.com/you-can-now-use-google-bard-to-help-you-code-395880

Facebook Ad Systems Error Causes Significant Overspend on Many Accounts

https://www.socialmediatoday.com/news/facebook-ad-systems-error-causes-significant-overspend-on-many-accounts/648373/

Bing search results gain site name and favicons

https://searchengineland.com/bing-search-results-gain-site-name-and-favicons-396010

Join podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox as they discuss how AI is now winning first prize in art competitions, updates to Instagram analytics, using chat GPT to write Google Ads and solving the housing crisis?

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Facebook Tests AI Generated Stories Based on Your Previously Shared Images

https://www.socialmediatoday.com/news/Facebook-Tests-AI-Generated-Stories/647547/

Instagram Adds New Analytics for Reels, Updates Reels Creation Flow

https://www.socialmediatoday.com/news/instagram-reels-new-analytics-creation-flow-tiktok/647746/

A Google Ads script that uses GPT to write RSAs

https://searchengineland.com/google-ads-script-gpt-responsive-search-ads-395548

An AI-Generated Photo Was Submitted to a Competition to Make a Point, and It Ended Up Winning

https://www.ign.com/articles/an-ai-generated-photo-was-submitted-to-a-competition-to-make-a-point-and-it-ended-up-winning

Google Devising Radical Search Changes to Beat Back A.I. Rivals

https://www.nytimes.com/2023/04/16/technology/google-search-engine-ai.html

Adaptive reuse: should we convert empty offices to address housing shortages?

https://newsroom.unsw.edu.au/news/art-architecture-design/adaptive-reuse-should-we-convert-empty-offices-address-housing?utm_source=reddit&utm_medium=social

Join Matt Fletcher, Becky Brennan, and Lucy Taylor as they discuss driving customer loyalty, the state of play when it comes to upskilling, and Fanta’s new logo.

Get in touch with the team at Optix and send us your digital dilemma:

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Cost of living, loyalty schemes, retail sales: 5 interesting stats to start your week
https://www.marketingweek.com/cost-living-loyalty-schemes-retail-sales-5-interesting-stats/

Ad support media engagement slips as consumers cut back
https://www.marketingdive.com/news/ad-supported-media-engagement-drops-consumer-trends/647217/

What’s next for AI and Marketing?
https://www.adweek.com/creativity/whats-next-for-ai-and-marketing/

A third of marketers not offered upskilling opportunities

Fanta revamps logo with launch of first-ever global identity
https://www.marketingweek.com/fanta-logo-first-global-identity/

Thank you to James Dawkins for editing the pod each week.

Join Jack Warne, Becky Brennan and Matt Fletcher as they discuss the evolution of search and people's expectations of search results, Tok Tok's future, Google Perspectives, Advertising to under 13s in the Metaverse and Clinique at Coachella. *Warning* Spoilers for Mandalorian Season 3 Episode 6. Chapter 22.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Thoughts on TikTok from AOC

https://www.tiktok.com/@aocinthehouse/video/7214318917135830318?_r=1&_t=8b5RHAjaPh7

TikTok fined £12.7m for misusing children's data

https://www.bbc.co.uk/news/uk-65175902

ChatGPT Banned in Italy

https://www.independent.co.uk/tech/chatgpt-ban-italy-gdpr-data-protection-b2311738.html?utm_content=Echobox&utm_medium=Social&utm_campaign=Main&utm_source=Twitter#Echobox=1680262101

Bing Chat Adds Images & Videos, Improves Local Results & More Changes

https://www.seroundtable.com/bing-chat-images-videos-better-local-more-35164.html?utm_source=search_engine_roundtable&utm_campaign=ser_newsletter_2023-04-03&utm_medium=email

AI tool deepfakes your voice to save you from phone calls with customer service

https://www.msn.com/en-us/news/technology/ai-tool-deepfakes-your-voice-to-save-you-from-phone-calls-with-customer-service/ar-AA162WHi

Google launches Perspectives, About this author and more ways to verify information

https://searchengineland.com/google-launches-perspectives-about-this-author-and-more-ways-to-verify-information-394920

Roblox will hide ads for users 13 and under

https://www.gamesindustry.biz/roblox-will-hide-ads-for-users-13-and-under

Dumb phones are on the rise in the U.S. as Gen Z looks to limit screen time

https://www.cnbc.com/2023/03/29/dumb-phones-are-on-the-rise-in-the-us-as-gen-z-limits-screen-time.html

Clinique heads to music festival with immersive hub

https://www.marketingdive.com/news/clinique-coachella-gen-z-marketing/646580/

Join Hosts Jack Warne, Matt Fletcher and Lucy Taylor as they discuss why 75% of marketers are expected to spend more on TikTok even as the ban looms, how over $142.8billion was lost in revenue to fake traffic in 2022, new features on Instagram and Reddit ads, as well as the results from the largest trial of a 4 day work week.

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Clinique launches virtual lab

https://www.theverge.com/2023/3/22/23651564/google-microsoft-bard-bing-chatbots-misinformation

South Park Creators Use ChatGPT To Co-Write Episode About AI

https://www.iflscience.com/south-park-creators-use-chatgpt-to-co-write-episode-about-ai-68059

What Google’s new guidelines for AI-produced content mean for SEO

https://searchengineland.com/what-googles-new-guidelines-for-ai-produced-content-mean-for-seo-394534

OpenAI connects ChatGPT to the internet

https://techcrunch.com/2023/03/23/openai-connects-chatgpt-to-the-internet/?guccounter=1

75% of marketers expect to spend more on TikTok even as ban looms

https://www.marketingdive.com/news/tiktok-ban-increase-spend-influencer-marketing/645803/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-23%20Marketing%20Dive%20Newsletter%20%5Bissue:49006%5D&utm_term=Marketing%20Dive

China rejects sale of TikTok

https://www.msn.com/en-us/news/world/china-rejects-sale-of-tiktok/ar-AA18Zo8g

$142.8 Billion In Revenue Lost To Fake Traffic In 2022

https://www.mediapost.com/publications/article/383512/1428-billion-in-revenue-lost-to-fake-traffic-in.html

https://business.instagram.com/blog/reminder-ads-and-ads-in-search-results

https://searchengineland.com/6-new-reddit-ads-manager-features-394760

The four-day workweek: What Literal Humans learned after taking part in the world’s largest trial

https://www.marketingbrew.com/stories/2023/03/21/the-four-day-workweek-what-literal-humans-learned-after-taking-part-in-the-world-s-largest-trial

More Than Digital Marketing Podcast

Join podcast hosts Jack Warne, Luke Stone and Becky Brennan as they discuss:

How Out of Home advertising may be benefiting from a cookie-less future, the BBC removing TikTok from corporate devices, privacy concerns, South Park and Beer ice poles.

Thanks to everyone who joined us for our 2023 annual event.

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

It’s a landmark episode - our first live episode. Join Jack Warne, Becky Brennan and Luke Stone as we do the More Than Digital Marketing Podcast for a live audience at Winslade Park, Exeter. Experience all the highs of our live episode including social media being overrated, Google evolves more of it’s products, more ChatGPT integrations and a live poll! 

Get in touch with the team at Optix: 

Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. 

Links to this week’s topics can be found below: 

https://www.marketingweek.com/social-media-is-the-most-overrated-skill-by-businesses-marketers-say/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=31140748&sid=MW0001&adg=PNI4kA4bkrj1b44 

https://www.cnbc.com/2023/03/08/americans-want-to-delete-instagram-more-than-any-other-app-report.html 

https://www.engadget.com/google-translate-context-ai-ios-redesign-184840667.html?guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAAJ3zbEANw3_YKwavYKZABNLDHrXkUyTS7AIpDps9apiDW1ppMJXe78U7lkGZxkNkp0EamTvlCf4W9ehXhnPFxIfZ2IzVdPLMvSK7sELQpAVvjKDcukgIEbBRR8d4UQt6jC8yru30N-W0t9BsQeEFBq8QkDI5zfB-ekVizLgbgPK8&guccounter=2 

https://searchengineland.com/google-launches-new-google-trends-portal-394026?mkt_tok=NzI3LVpRRS0wNDQAAAGKZMsuWZtl85CRvO_eIsttMaAbcEu3iKfGyy_n6bxS0VniDlM9hoqLhHQdPG_bdXf2Bp-05ZDbyyAIzpQ9Vz1zW8v90rzAwC999ch8rB0Pd_-PSA 

https://searchengineland.com/youtube-overlay-ads-are-going-away-394049?mkt_tok=NzI3LVpRRS0wNDQAAAGKZMsuWVXGEvFpnnyqTEdfap0E3vJ_NOz3EBeSCnHC_TpGVGNo8gXnDbjWS_N7Vcm6nDz4PRR9AIz2Ro0Mkkp4--wF19pV5FYbDXgrn7OOpWjVTw 

https://www.slideruleanalytics.com/blog/shopifys-built-in-ga4-integration-review?utm_campaign=shopify-ga4&utm_medium=social&utm_source=facebook&utm_content=google-analytics-4-community 

https://searchengineland.com/microsoft-may-replace-bing-search-answers-with-bing-chat-responses-394212?mkt_tok=NzI3LVpRRS0wNDQAAAGKflNiVOU7IhW5eDG3r-X0DrbFDlFQLhP4A8qZqU0gZrI47UphltA9qAsrvKzuYas7v3ao_CK-1NUWg7COApGOHzxNeF3OH3zpg3hn_ZhFlTqRHg 

https://www.theverge.com/2023/3/7/23628673/chatgpt-slack-salesforce-einstein-ai-business-messaging