More Than Digital Marketing

Join podcast hosts Matt Fletcher & Barnaby St Anton as they delve into the emergence of university degrees in influencing and the ongoing debate over paying for ad-free social media subscriptions. They also dissect Google's recent enhancements in content auditing and LinkedIn's game-changing generative AI search tools for Sales Navigator users. Additionally, they talk about Google's efforts to remove Bard Chat transcripts from search results, touching on the implications for online privacy and accessibility.

Get in touch with the team at Optix:

Email: [email protected]

X (Formerly Known as Twitter): @optixsolutions

LinkedIn: https://www.linkedin.com/company/optixsolutions

Instagram: https://www.instagram.com/optixsolutions/

Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Irish university to offer degree in influencing

https://www.bbc.co.uk/news/articles/c03e8478plzo.amp

Facebook and Instagram could charge for ad-free services

https://www.theguardian.com/technology/2023/oct/03/facebook-instagram-charge-ad-free-eu-meta-mobile-desktop#:~:text=Mark%20Zuckerberg%27s%20Meta%20is%20considering,how%20it%20uses%20people%27s%20data

TikTok’s Experimenting With an Ad-Free Subscription Offering

https://www.socialmediatoday.com/news/tiktoks-experimenting-ad-free-subscription-offering/695386/

Google’s September 2023 Helpful Content Update – what can

https://pi-datametrics.com/blog/googles-september-2023-helpful-content-update-what-can-we-expect

LinkedIn Adds New Generative AI Search Tools to Sales

https://www.socialmediatoday.com/news/linkedin-adds-new-generative-ai-search-tools-sales-navigator-makes-ai-courses-free/693608/

Google Working To Remove Bard Chat Transcripts From Search:

Non-Violent Communication Book:

https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X

ChatGPT: A Cautionary Tale

https://www.optixsolutions.co.uk/blog/chatgpt-a-cautionary-tale

LinkedIn Masterclass

https://www.findingyourpassion.co.uk/our-online-masterclasses

Season Three! Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week Jack and Barnaby discuss the Forbes Top creators 2023, YouTube hyperlink comments, Generative AI Training course and introducing a new Optix Recommends section!

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Forbes Top Creators 2023

https://www.forbes.com/sites/stevenbertoni/2023/09/26/top-creators-2023/?sh=342ce2c34c0c

Youtubes new hyperlinked comments

https://digitalagencynetwork.com/how-can-marketers-leverage-youtubes-new-hyperlinked-comment-keywords/

Google launches FREE generative AI training course

https://www.searchenginejournal.com/google-launches-free-paid-generative-ai-training-courses/497041/ 

Optix Recommends:

Food Insider - https://www.youtube.com/@InsiderFood

Running the London Underground:

https://www.youtube.com/watch?v=ucdskNEwBGM

Join podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week, Jack and Luke discuss Luke’s recent trip to Brighton SEO 2023 where Luke shares everything he learned, Instagram’s newest feature and Fortnite advertising.

Get in touch with the team at Optix:

- Email: [email protected]

- Tweet: @optixpodcast / @optixsolutions

- LinkedIn: https://www.linkedin.com/company/optixsolutions

- Instagram: https://www.instagram.com/optixsolutions/

- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Unpacking BrightonSEO 2023: Insights and Takeaways

https://www.optixsolutions.co.uk/blog/unpacking-brightonseo-2023-insights-and-takeaways

Instagram Broadcast channels

https://about.instagram.com/blog/announcements/introducing-broadcast-channels

Magna: Digital continues to lead ad spend growth

https://www.marketingdive.com/news/magna-forecast-digital-ad-spend-growth/693908/

Vitaminwater sets up shop on Fortnite to promote zero-sugar products

https://www.marketingdive.com/news/vitaminwater-fortnite-zero-sugar-fashion-gaming/693675/

Join podcast hosts Luke Stone and Jack Warne as they discuss deciding what digital marketing to prioritise in order to grow, No news on Facebook, ASA cracking down on Vapes and wild ads for water.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Coca-Cola CEO: Knowing ‘what not to prioritise’ is just as important for growth

https://www.marketingweek.com/coca-cola-prioritise-growth/

Meta to deprecate Facebook News tab in 3 European countries

https://www.marketingdive.com/news/meta-deprecate-facebook-news-tab-europe/693001/

ASA cracks down on the promotion of unlicensed vapes over TikTok

https://www.marketing-beat.co.uk/2023/09/13/asa-cracks-down-vapes-tiktok/

Liquid Death Big Game Commercial

https://www.youtube.com/watch?v=qQwt4rzmVxY

Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Thank you to James Dawkins for editing the pod each week.

Links to this week’s topics can be found below:

Google Adds More Links In SGE’s AI-Generated Summaries https://www.searchenginejournal.com/google-ads-more-links-in-sges-ai-generated-summaries/495265

Why Enhanced Conversions Are Now More Important Than Ever For Google Ads

https://www.searchenginejournal.com/why-enhanced-conversions-are-now-more-important-than-ever-google-ads/492316/

Google’s Experimental Feature Makes Webpages Faster

https://www.searchenginejournal.com/scheduler-yield/495283/

Threads Tests Keyword Search In Australia & New Zealand
https://www.searchenginejournal.com/threads-tests-keyword-search-in-australia-new-zealand/495364/

Join podcast hosts Jack Warne and Matt Fletcher as they discuss new changes to Performance Max, Google being biased, Facebook misinformation campaigns, ‘X’ reintroducing political ads, and Twitch streamer panic attacks.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Google Isn't Intentionally Biased Against Republicans, Says Court

https://reason.com/2023/08/29/google-isnt-intentionally-biased-against-republicans-says-court/

Facebook Takes Down Over 7,700 Accounts Linked to Chinese Misinformation Campaign

https://www.thewrap.com/facebook-meta-takes-down-7700-accounts-chinese-misinformation

X will allow political ads again and hire for safety and election teams ahead of 2024 elections

https://edition.cnn.com/2023/08/29/tech/x-twitter-2024-election-ads/index.html

Twitch Streamer Has Panic Attack Amid Three-Day Dark Closet Challenge and Quits

https://www.distractify.com/p/twitch-streamer-locks-self-in-closet

QUIZ

https://www.meltwater.com/en/blog/uk-social-media-statistics

Join podcast hosts Barnaby St Anton and Jack Warne, as they discuss new changes to the YouTube 'skip ads' button, e-commerce on Tik-Tok, and Tik Tok's Holiday marketing guide with a quiz thrown in for good mix.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button.

https://searchengineland.com/youtube-trials-smaller-skip-ads-button-430998

What TikTok’s e-commerce launch could mean for marketers and content creators

https://digiday.com/marketing/what-tiktoks-e-commerce-launch-could-mean-for-marketers-and-content-creators/

TikTok publishes 2023 Holiday marketing guide

https://www.socialmediatoday.com/news/tiktok-publishes-2023-holiday-marketing-guide/691450/

Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Thank you to James Dawkins for editing the pod each week.

Links to this week’s topics can be found below:

2022 Sprout Social Index:

https://sproutsocial.com/insights/data/social-media-trends-2022/

New Instagram Features:

https://www.socialmediatoday.com/news/instagrams-testing-new-comment-and-share-counts-on-posts-in-stream/690712/

How a TikTok craze led to five hours of chaos on London’s busiest shopping street:

Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss X's new ad safety features, AI junkyards, Nokia Nostalgia, and Zoom's interesting new office policy.

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

X Introduces New Brand Safety Features For Advertisers

https://www.searchenginejournal.com/x-introduces-new-brand-safety-features-advertisers/493535/

Junk websites filled with AI-generated text are pulling in money from programmatic ads

https://www.technologyreview.com/2023/06/26/1075504/junk-websites-filled-with-ai-generated-text-are-pulling-in-money-from-programmatic-ads/

British Turn To Streaming As 2.8 Million Claiming They No Longer Need To Pay TV Licence Fee

https://euroweeklynews.com/2023/08/06/british-turn-to-streaming-as-2-8-million-claiming-they-no-longer-need-to-pay-tv-licence-fee/

Nokia Keeps the Dream of the ‘90s Alive With an Update to Its Dumb Phones

https://gizmodo.com/nokia-150-nokia-130-unveiled-1850700997

Zoom orders workers back to the office

https://www.bbc.co.uk/news/business-66432173

Join podcast hosts Jack Warne and Lucy Taylor as they discuss AI on Facebook and Instagram, Jack gets quizzed on how much influencers make and Tik Toks wild new feature.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

AI and Facebook - advances in AI

https://dailycta.cmail20.com/t/y-l-pduuytl-djldtudidl-t/

Potential advances using AI for Instagram in the future

https://www.socialmediatoday.com/news/instagram-experiments-with-a-range-of-generative-ai-elements/689381/

New Features on YouTube Shorts for Creatives

https://www.searchenginejournal.com/youtube-rolls-out-6-creative-tools-for-shorts/493032/

TikTok Launches Text Posts

https://searchengineland.com/tiktok-launches-text-posts-429765