More Than Digital Marketing

More Than Digital Marketing

By Optix SolutionsBusinessMarketing
Download on the App Store

More Than Digital Marketing episodes

  • 071 - Google E-E-A-T: Our Bitesize Best Practice Guide

    Join podcast hosts Matt Fletcher (Client Account Manager) and Joe Caley (Senior Digital Marketing Manager - SEO Lead) as they share their insights on the best practice guidelines for Google E-E-A-T, and how you can stay ahead in the SERPs!

    Join the conversation & get in touch with the team at Optix Solutions:

    LinkedIn: https://www.linkedin.com/company/optixsolutions

    Instagram: https://www.instagram.com/optixsolutions/

    Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

    Thank you to James Dawkins for editing the pod each week.

    If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

    29 min
  • 070 - Google Update March Mayhem!

    Join podcast hosts Matt Fletcher and Jack Warne as they share their insights on how you can overcome recent Google updates that have been impacting visibility in Google Search Engine Results Pages. Matt is Client Account Manager and Jack is Head of Digital at Optix Solutions, Exeter, UK.


    Join the conversation:


    Get in touch with the team at Optix:

    Tweet: @optixpodcast / @optixsolutions

    LinkedIn: https://www.linkedin.com/company/optixsolutions

    Instagram: https://www.instagram.com/optixsolutions/

    Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg


    Thank you to James Dawkins for editing the pod each week.


    If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

    27 min
  • 069 - Doing Socials Right: Theory vs Reality

    Join podcast hosts Jack Warne and Rikki Cain as they take a look at Social Media best practice and discuss whether theory matches reality. Jack is Head of Digital and Rikki is Social Media Manager at Optix Solutions, Exeter, UK.


    Join the conversation:


    Get in touch with the team at Optix:

    Tweet: @optixpodcast / @optixsolutions

    LinkedIn: https://www.linkedin.com/company/optixsolutions

    Instagram: https://www.instagram.com/optixsolutions/

    Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg


    Thank you to James Dawkins for editing the pod each week.


    If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.


    Theory: How to create engaging and effective social media content

    https://help.hootsuite.com/hc/en-us/articles/4403597090459-Create-engaging-and-effective-social-media-content#h_01HS7GJBXQMZF7G91G9MFNB1B2


    Mr Beast Stats: https://bloggerspassion.com/mrbeast-net-worth/


    Need help with Social Media or anything Digital Marketing? Contact Optix Solutions - [email protected]

    41 min
  • 068 - Our 2024 Bingo Card

    Join podcast hosts Barnaby St Anton and Rikki Cain as they discuss things that weren't on their 2024 bingo card.

    Barnaby is Digital Marketing Manager and Rikki is Social Media Manager at Optix Solutions, Exeter, UK.

    Join the conversation: Get in touch with the team at Optix:

    • Email: ⁠⁠[email protected]⁠⁠
    • Tweet: ⁠⁠@optixsolutions⁠⁠
    • LinkedIn: ⁠⁠https://www.linkedin.com/company/optixsolutions/⁠⁠
    • Instagram: ⁠⁠https://www.instagram.com/optixsolutions/⁠⁠
    • YouTube: ⁠⁠https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg⁠⁠
    • If you enjoy the More Than Digital Marketing

      podcast, please subscribe, rate, and leave a review.

      To stay up to date with our latest episodes & news, sign up to our newsletter here: ⁠⁠https://www.optixsolutions.co.uk/newsletter

      Facebook still adds new users after 20 years: 

      ⁠https://www.socialmediatoday.com/news/facebook-continues-add-users-after-20-years-existence/706636/⁠

      Universal Music Will Pull Its Tracks From TikTok: 

      https://www.socialmediatoday.com/news/universal-music-tiktok-failed-negotiation/706095/

      TikTok Silent review trend: 

      ⁠https://izea.com/resources/silent-review-trend/#:~:text=Lately%2C%20TikTok%20users%20have%20been,their%20feelings%20toward%20a%20product⁠.

      Beyonce releasing a country album ⁠https://news.sky.com/story/beyonce-shares-name-of-new-country-album-13093466⁠

      Beer commercial: 

      ⁠https://www.boredpanda.com/viral-video-beer-ad-original-star-wars-movie/⁠

      27 min
    • 067 - Lights, camera, action! Video on Social Media

      Join podcast hosts Barnaby St Anton and Rikki Cain as they discuss how to make the most of video content on social media.

      Barnaby is Digital Marketing Manager and Rikki is Social Media Manager at Optix Solutions, Exeter, UK.

      Join the conversation: Get in touch with the team at Optix:

      • Email: ⁠[email protected]⁠
      • Tweet: ⁠@optixsolutions⁠
      • LinkedIn: ⁠https://www.linkedin.com/company/optixsolutions/⁠
      • Instagram: ⁠https://www.instagram.com/optixsolutions/⁠
      • YouTube: ⁠https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg⁠
      • If you enjoy the More Than Digital Marketing

        podcast, please subscribe, rate, and leave a review.

        To stay up to date with our latest episodes & news, sign up to our newsletter here: ⁠https://www.optixsolutions.co.uk/newsletter

        22 min
      • 066 - Consent Mode Updates & Taking Advantage of Trends

        Join podcast hosts Matt Fletcher and Samantha Smith as they discuss the new Consent Mode for Google Ads & how brands can capitalise on trends to drive visibility.

        Matt is Client Account Manager and Samantha is Senior Digital Marketing Manager at Optix Solutions, Exeter, UK.

        Join the conversation: Get in touch with the team at Optix:

        • Tweet: @optixsolutions
        • LinkedIn: https://www.linkedin.com/company/optixsolutions/
        • Instagram: https://www.instagram.com/optixsolutions/
        • YouTube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
        • If you enjoy the More Than Digital Marketing

          podcast, please subscribe, rate, and leave a review.

          To stay up to date with our latest episodes & news, sign up to our newsletter here: https://www.optixsolutions.co.uk/newsletter

          28 min
        • 065 - Are Super Bowl ads worth it?

          Join podcast hosts Luke Stone and Barnaby St Anton as they discuss Super Bowl LII.

          Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.

          Join the conversation: Get in touch with the team at Optix:

          • Email: ⁠⁠⁠[email protected]⁠⁠⁠
          • Tweet: ⁠⁠⁠@optixpodcast⁠⁠⁠ / ⁠⁠⁠@optixsolutions⁠⁠⁠
          • LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/optixsolutions⁠⁠⁠
          • Instagram: ⁠⁠⁠https://www.instagram.com/optixsolutions/⁠⁠⁠
          • Youtube: ⁠⁠⁠https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg⁠⁠⁠
          • Thank you to James Dawkins for editing the pod each week.

            If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

            Links to this week’s topics can be found below:

            25 min
          • 064 - Why price matching is devaluing your product

            Join podcast hosts Luke Stone and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel.

            Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.

            Join the conversation: Get in touch with the team at Optix:

            • Email: ⁠⁠[email protected]⁠⁠
            • Tweet: ⁠⁠@optixpodcast⁠⁠ / ⁠⁠@optixsolutions⁠⁠
            • LinkedIn: ⁠⁠https://www.linkedin.com/company/optixsolutions⁠⁠
            • Instagram: ⁠⁠https://www.instagram.com/optixsolutions/⁠⁠
            • Youtube: ⁠⁠https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg⁠⁠
            • Thank you to James Dawkins for editing the pod each week.

              If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

              Links to this week’s topics can be found below:

              Pew Research “Americans’ Social Media Use update”

              https://www.socialmediatoday.com/news/new-report-looks-at-evolving-social-media-usage-trends/706253/

              The price match problem

              https://www.marketingweek.com/this-is-about-the-customer-asdas-chief-customer-officer-on-its-price-match-against-aldi-and-lidl/

              26 min
            • 063 - How to speak to multiple audiences on one channel

              Join podcast hosts Jack Warne and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel.

              Jack is Head of Digital and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.

              Join the conversation: Get in touch with the team at Optix:

              • Email: ⁠[email protected]⁠
              • Tweet: ⁠@optixpodcast⁠ / ⁠@optixsolutions⁠
              • LinkedIn: ⁠https://www.linkedin.com/company/optixsolutions⁠
              • Instagram: ⁠https://www.instagram.com/optixsolutions/⁠
              • Youtube: ⁠https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg⁠
              • Thank you to James Dawkins for editing the pod each week.

                If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

                Links to this week’s topics can be found below:

                Mr Beast earns £250k in 1 week: https://www.socialmediatoday.com/news/mrbeast-questions-x-promotion-after-earning-250k-in-a-week-from-video-uplo/705227/

                Saucony Marathumb:

                https://www.marketingdive.com/news/saucony--doom-scrolling-running-challenge-mobile-app/704767/

                37 min
              • 063 - Join us next week for another Episode!

                Join podcast host Jack Warne as he shares why we won’t be having an episode this week. Tune in for a new episode next week and in the meantime, send us an email at [email protected]. Jack is Head of Digital at Optix Solutions, Exeter, UK.


                Join the conversation:


                Get in touch with the team at Optix:

                • Tweet: @optixpodcast / @optixsolutions
                • LinkedIn: https://www.linkedin.com/company/optixsolutions
                • Instagram: https://www.instagram.com/optixsolutions/
                • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

                • Thank you to James Dawkins for editing the pod each week.


                  If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.


                  Read Matt’s latest blog on DMARC - Safeguarding your marketing emails with the 2024 Protocols update:


                  https://www.optixsolutions.co.uk/blog/safeguard-your-marketing-emails-with-the-2024-protocol-updates

                  2 min

                About More Than Digital Marketing

                From the publisher's feed

                Digital marketing insights, conversations, tips and expert interviews from the team at Optix Solutions.