More Than Digital Marketing

Join podcast hosts Matt Fletcher and Jack Warne as they discuss they talk about what you can do to have an effective marketing strategy in 2024.

Matt is Client Account Manager and Jack is Head of Digital at Optix Solutions, Exeter, UK.

Join the conversation: Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

DMARC
https://meetmarigold.com/blogs/2024-guide-to-google-yahoos-new-privacy-protections/

Google Reviews update 2024
https://www.searchenginejournal.com/google-rolls-out-november-2023-reviews-update/500795/

Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the importance of awareness campaigns alongside activation campaigns.

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Google quietly increases ad prices to meet targets, claims exec

https://searchengineland.com/google-quietly-increases-ad-prices-targets-432155?mkt_tok=NzI3LVpRRS0wNDQAAAGPvqZgY3NgPeqjFKVjECBO1SvJBpmg8ANwN_Y3ZUNbkT5kX3QhgxPd6_6pSmrnWwYM9iZhxQU7EWA2SfHsRKZZIAPl2J8oSJvn1735Ko3XQRhJxg

Now you can slide into Strava DMs

https://www.theverge.com/2023/12/4/23984181/strava-direct-messaging-fitness-routes

Join podcast hosts Jack Warne and Barnaby St Anton as they talk you through the steps you need to take to build an effective Xmas campaign.

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Optix Blogs:
Embracing Bing: An Unexpected Journey
https://www.optixsolutions.co.uk/blog/embracing-bing-an-unexpected-journey

TikTok trumps Google as a search engine, research finds
https://www.campaignasia.com/article/tiktok-trumps-google-as-a-search-engine-research-finds/492905

Teen TikTok usage plateaus
https://www.marketingdive.com/news/gen-z-tiktok-usage-plateaued-heres-what-numbers-say/700126/

KFC Christmas ad responds to call for Kentucky Fried Turkey with… a big fat nope
https://www.campaignlive.co.uk/article/kfc-christmas-ad-responds-call-kentucky-fried-turkey-with%E2%80%A6-big-fat-nope/1847462

Join hosts Matt Fletcher and Luke Stone as they discuss the latest digital marketing news and trends.

In this week’s episode, we discuss the latest goings-on at OpenAI, the continued rise of TikTok, Snoop Dogg giving up the smoke, and X partnering with Google's Ad Platform.

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Join podcast hosts Lucy Taylor and Samantha Smith to unravel the recent developments from OpenAI, using data to pick your pizza, their reaction to Amazon's marketplace dominance as it joins e-commerce forces with Meta, and Threads' latest concession.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

OpenAI launches new feature to allow anyone to build their own GPT

[https://www.cnbc.com/2023/11/11/openai-will-let-users-build-custom-versions-of-chatgpt.html#:~:text=But%20now%2C%20%E2%80%9Canyone%20can%20easily,data%2C%E2%80%9D%20the%20company%20said] 

Threads allows users to delete account separately from Instagram

[https://www.theverge.com/2023/11/13/23959709/threads-delete-account-instagram-keep-meta] 

Meta partners with Amazon

[https://searchengineland.com/meta-partnership-amazon-conversion-process-advertisers-434524]

SearchBot launches 13 new AI-powered personas

[https://searchengineland.com/searchbot-upgraded-personas-ai-image-generation-434593]

Join podcast hosts Barnaby St Anton and Lucy Taylor as they recap their experience at Building Brands before discussing The Beatles releasing a new single thanks to AI, Elon Musk's plans to make X a dating app and Open AI offering to pay for ChatGPT customers' copyright lawsuits.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Join podcast hosts Jack Warne and Samantha Smith as they discuss Meta being sued for harming young people’s mental health, artists fighting back against AI, AR beauty ads, Ads Free Meta description launched, Chrome’s impact on Google being the default search engine.

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Meta being sued for harming young people’s mental health [https://www.bbc.co.uk/news/business-67207829] [https://www.marketingdive.com/news/meta-faces-legal-action-42-state-attorneys-general-over-addicting-teen/697769/] 

Nightshade tool being used by artists to throw corrupt images into AI tools’ training models

[https://www.theverge.com/2023/10/25/23931592/generative-ai-art-poison-midjourney] 

AR beauty ads from Google allow users to virtually try on make up

[https://www.searchenginejournal.com/google-introduces-ar-beauty-ads/499305/]

Ads Free Meta Subscriptions roll out this November [https://searchengineland.com/meta-ad-free-instagram-facebook-europe-433931]

Chrome helped grow Google Search - for a price [https://searchengineland.com/google-ceo-details-how-chrome-helped-grow-google-search-433932]

Join hosts Matt Fletcher and Jack Warne as they discuss the latest digital marketing news and trends.

In this week’s episode, we discuss Google's new Demand Gen tool, the future of shoppable TV ads, the content that appears at the top of Google the most, and the new Google Ads Certification requirements.

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

New: Google Ads Certification Requires You To Record Yourself Taking The Test

https://www.seroundtable.com/google-ads-certification-recording-36244.html

11 GA4 training courses to help confused marketers

https://searchengineland.com/ga4-training-courses-help-confused-marketers-428935

Blogs appear most often in top Google positions

https://searchengineland.com/blogs-top-google-positions-study-433630
The future of shoppable TV ads? It isn’t QR codes

https://www.marketingdive.com/news/future-of-shoppable-tv-ads-not-qr-codes/695648/

Demand more from social with AI-powered ads

https://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/

https://www.marketingdive.com/news/google-ai-demand-gen-ad-campaign-product-rollout/696407/

Join podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, we discuss the new Threads messaging features, the TikTok & Disney collaboration, and Google testing the Discover feed on the desktop homepage.

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Threads' Messaging Option Development: https://www.socialmediatoday.com/news/threads-looks-developing-own-messaging-option/696627/

TikTok-Disney Partnership

https://newsroom.tiktok.com/en-us/disney-100

Meta and TikTok Ad-Free Tiers: https://www.marketingdive.com/news/ad-free-meta-facebook-instagram-tiktok-advertiser-budget/696389/

TikTok Announces All Videos Will Have Default Auto Captions

https://www.socialmediatoday.com/news/tiktok-announces-all-videos-auto-captions-default/696632/ 

Google Tests Discover Feed On Google Home Page https://www.seroundtable.com/google-testing-discover-feed-on-google-home-page-36208.html

Join podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, Meta announces new ad options for Facebook Reels, Threads looks To add new features, Meta’s looking at options to reignite Threads interest, Google Discover’s new feature and Nationwide rebrands for the first time in 36 years!

Get in touch with the team at Optix:

• Email: [email protected]

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Collections Ads for Facebook Reels

https://www.socialmediatoday.com/news/meta-announces-new-ad-options-for-facebook-reels-ahead-of-the-holiday-push/696185/

Meta's Threads App Enhancements

https://www.socialmediatoday.com/news/threads-looks-add-trending-topics-gifs-voice-posts-and-more/696042/

https://www.socialmediatoday.com/news/metas-reportedly-exploring-new-options-reignite-interest-threads/695551/

Google Discover Updates

https://www.seroundtable.com/google-discover-get-the-latest-on-button-36188.html

Nationwide's Rebranding

https://www.creativebloq.com/news/nationwide-rebrand