More Than More

Listings aren’t won by accident. They’re created through consistent, intentional conversations. In this special Go Get Listings episode, Angela and Dylan break down the strategy behind the Get Listings Contest and share practical ways to create inventory through expired outreach, value-driven database dialogues, and confident conversations with “rate-locked” homeowners. From the ‘Who Do You Know Who…?’ approach to simple, repeatable actions that build momentum, this episode focuses on proactive activity that turns conversations into listings.

Access the contest page here.

00:25 Kicking Off the Sales Contest

01:24 The Importance of Listings in 2026

02:00 Market Trends and Opportunities

02:44 Strategies for Leveraging Listings

07:06 The Expired Listings Opportunity

08:49 Relational vs. Transactional Approaches

12:24 Database Conversations for Listings

14:32 Effective Client Outreach Strategies

14:54 Crafting the Perfect Business Call

15:11 Leveraging Your Network for Opportunities

16:06 The Power of Specific Requests

17:22 Reframing Your Approach to Client Engagement

18:02 Balancing Professionalism and Relationships

18:47 The Importance of Direct Communication

22:50 Advanced Pricing Strategy Conversations

26:17 Long-Term Client Relationship Building

27:26 Conclusion and Next Steps

Success in real estate isn’t built on shortcuts or trends. It’s built on clear principles and intentional action over time. In this episode, Dylan de Bruin shares 26 guiding principles that have shaped his leadership, his team, and his career over the past 20 years. The conversation centers on putting people before transactions, creating real value, consulting instead of selling, and building the habits and mindset required for long-term success.

00:00 Introduction to the More Than More Podcast

00:24 Reflecting on Strategic Planning and Success

01:15 Principles for Success in 2026

01:22 Putting People Before Transactions

01:59 Creating Value Before Expecting Returns

02:47 Focusing on Positivity and Control

06:46 Defining Success and Prioritizing

07:56 Winning the Day and Long-Term Thinking

11:19 Gratitude and Positive Surroundings

14:36 Essentialism and Business Pathways

16:09 Delivering Leadership, Relationship, and Creativity

16:42 Final Thoughts and Encouragement

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Join Dylan De Bruin alongside Chris Chiaramonte, Ethan Hokel, and Jason Mickelson as they explore where the real estate market has been, where it appears to be heading, and what a more “normalized” market could look like in the year ahead. The group debates projections for existing and new home sales, discusses the role of interest rates and potential government intervention, and breaks down how shifting market conditions are impacting buyer and seller behavior.

In this episode:

00:00 Introduction and Welcome

00:28 Catching Up: Recent Events and Milestones

01:53 Market Sentiments and Buyer Activity

04:11 Debate: Should Interest Rates Come Down?

06:02 Impact of Interest Rates on Affordability

13:44 News and Legislative Updates

17:58 Inventory and New Construction Trends

26:21 Analyzing Recent Home Price Trends

27:06 Projections for Home Price Appreciation

28:03 Debating the Impact of Interest Rates on Home Prices

29:13 Affordability and Wage Growth

30:53 Challenges for First-Time Home Buyers

31:27 Future Home Sales Projections

39:04 Reflecting on Market Conditions and Strategies

49:14 The Importance of Agent Skills in a Changing Market

50:51 Closing Thoughts and Future Predictions

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Growth isn’t about doing more. It’s about doing the right things consistently. This episode focuses on planning with the end in mind, why activities matter more than outcomes, and how the actions you take early in the year create momentum that compounds over time. The conversation also introduces the January Activities Challenge as a simple way to stay focused on the inputs that drive sustainable growth.

In this episode:

00:00 Introduction to the Build a Better Business Series

00:23 Kicking Off the New Year: Planning and Activities

01:58 The Importance of Early Year Activities

04:14 Naming the Business Planner

05:44 Goal Setting Principles and Strategies

09:06 The Role of Business in Achieving Personal Goals

10:27 Activities Challenge Overview

11:00 The Rivalry and the Contest

11:41 The Power of Activities Over Results

13:10 Implementing High Impact Prospecting

14:38 Understanding the Client’s Journey

16:30 The Activities Challenge Scorecard

19:30 Starting the Year Right

21:05 Conclusion and Upcoming Events

CLUES TO SUCCESS | Building a successful realtor is not about chasing every new idea. Thomas Payne shares how consistency, intentional client experiences, and strong systems helped him achieve Centurion status. This episode dives into repeat and referral growth, meaningful client events, and why doing the basics well can create both impact and longevity.

In this episode:

00:00 Introduction to the Podcast

00:13 Achieving Centurion Status

01:12 Reflecting on Career Milestones

02:19 Strategies for Success in Real Estate

05:44 The Importance of Referrals

09:39 Client Events and Personal Touches

15:10 Consistent Communication and Client Care

17:46 Adapting the System to Fit Your Style

18:10 Referral Business and Team Structure

18:54 Handling Growth and Burnout

19:27 Planning for the Future

23:48 Value Creation and Client Experience

24:41 Investment Property Milestone

26:34 Building a Sustainable Business

32:58 Coaching New Agents

38:11 Final Thoughts and Reflections

CLUES TO SUCCESS | What does it take to build a real estate business that actually supports your life? Amy Lucht and Lacey Cornwell of Team Lucht share how clarity, intentional systems, and a relational approach to business have shaped the way they lead, serve clients, and grow. From implementing EOS in both business and family life to defining visionary and integrator roles, this conversation explores how structure creates freedom and sets the foundation for sustainable success.

In this episode:

00:00 Introduction and Guest Welcome

02:12 Personal Introductions and Backgrounds

03:42 Amy's Real Estate Journey

05:13 Lacey's Real Estate Journey

09:22 Team Dynamics and Evolution

23:35 Implementing EOS in Real Estate

34:08 Visionary vs. Integrator Roles

34:25 Building the Team: Challenges and Successes

35:35 Personal and Professional Growth

38:59 The Relational Approach to Real Estate

41:33 Implementing EOS in Business and Family

01:05:26 Future Goals and Vision

01:10:42 Conclusion and Final Thoughts

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COACHING | Growth doesn’t fail because of strategy. It fails because of mindset. This episode takes a closer look at fixed versus growth mindsets and how the way you think impacts your life. The conversation explores self-talk, awareness, and how internal narratives influence learning, confidence, and progress. 

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The real estate industry is shifting faster than ever and the ripple effects are impossible to ignore. This episode unpacks the biggest headlines and emerging trends influencing how agents work today, including high-profile lawsuits, listing policy changes, and growing conversations around transparency and compliance.

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COACHING | Mindset is in the invisible lens through which we experience everything & what determines how we grow or remain stuck. Dylan, Angela, and Abbie discuss the 8 mindsets that shape our reality: Fixed vs Growth, Scarcity vs Abundance, Entitlement vs Ownership, Self vs Others, Victim vs Agency, Short-term vs Long-Term, Fragility vs Anti-Fragility and Finite vs Infinite. They dig into each mindset spectrum, the challenges and opportunities within each and the outcome of choosing to grow and become. 

Access the resource at: https://c21forge.com/episode/8-mindsets-to-shape-your-reality/

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RE-THINK REAL ESTATE | The Commoditization Trap is the invisible force turning real estate agents into interchangeable service providers racing to the bottom by competing on price. 

In this episode, Dylan and Angela discuss why the race to the bottom is a losing game for everyone, how to shift from a commoditized service to value-driven expertise, and the 7 new forces of commoditization impacting agents throughout the industry. 

Access the resource and the rest of this series in the Forge at c21forge.com/rethink-real-estate.

Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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