Mortgage Broker Acceleration

You can’t build a successful mortgage business alone. You need to build a team filled with ambitious, hard-working people. The problem is, it’s not uncommon for team to leave or move on, knocking you back to square one. The good news is, there are things you can do to prevent most of them from leaving.  

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss the reasons why so many businesses struggle to keep good people. And more importantly, how to make sure they’ll stay in your business and help you grow it.

The Key Questions

• What’s the most common reason why good employees leave? (2:57)
• What should you do before you start hiring staff? (9:20)
• What do good, ambitious employees really want from you? (12:42)
• Why can’t you build systems to suit your team’s personality? (17:40)
  
  

What You’ll Discover

• The #1 mistake business owners make that causes people to leave. (05:16)
• The importance of culture and opportunities in keeping good people. (12:04)
• The truth about expectations. (16:20)
• How to build effective systems inside your business. (18:25)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Only around 5% of brokers who enter this industry have the skill set required to run and build a mortgage business. The other 95% have spent so much time as employees, they come with an employee mindset. As a result, instead of enjoying all the freedom this business can offer, they soon start treating their new venture the only way they know: as a job.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted talk about the ‘job trap’. You’ll hear about the mistakes people make when they transition from employment and why. And, most importantly, you’ll discover what to do to enjoy the freedom this industry can give you!

The Key Questions

• Why the thing that you enjoy the most about this business can 'kill' you? (2:59)
• Why do mortgage brokers fall into the job trap? (4:31)
• Why most never escape the job trap? (7:14)
• What’s the #1 way to avoid the job trap altogether? (17:19)
  
  

What You’ll Discover

• The approach you need to take to build a real business instead of a job. (9:59)
• The mindset shift needed to escape the trap. (13:50)
• The question you need to ask yourself every single day. (17:53)
• The decision you need to make to be successful. (19:10)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Mortgage brokers around the world are falling prey to Shiny Object Syndrome. The attitude of chasing the latest and greatest product, training, technology or service, that is going to magically solve all their problems. The problem is... IT DOESN'T.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted dissect this problem to help brokers understand why it's holding them back, then provide simple and effective solutions to help combat and keep Shiny Object Syndrome at bay.

Are you ready to take on this problem? What are you waiting for? Let James and Ash show you the way!

The Key Questions

• What is Shiny Object Syndrome? (1:00)
• How do you get past it? (3:46)
• What decision should I be making? (12:11)
• What's the secret? (24:04)
  
  

What You’ll Learn

• Mortgage brokers require a creative process to get up and running. (1:19)
• Shiny Object Syndrome is not something that disappears, it's always there. (4:00)
• Why it's very hard to pull yourself out of the search for shiny objects. (6:00)
• There is no level of achievement and success that removes you from the need for external guidance. It's just different guidance at different times in your business. (13:52)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

If all you have to win clients over is a cheap rate, you are fighting a losing battle, because there will always be someone cheaper. You will become a replaceable commodity.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted share why this was the go-to strategy in the past, and why it no longer helps mortgage brokers at present. They share how brokers need to step up from being a simple order-taker and transform themselves into a trusted advisor.

Are you ready to elevate your game from being a mortgage broker into a trusted advisor and grow your business? Let James and Ash guide you on that journey.

The Key Questions

• What are you (broker) going to do for me (client)? (10:11)
• How do you switch the conversation to where you want to go? (10:28)
• How do I actually activate the trusted advisor? (13:10)
• How do I turn more people into customers? (25:11)
  
  

What You’ll Learn

• Why brokers who continue to compete on rates, fees, and lenders, will lose. (0:56)
• In the absence of good advice, people will default to a better deal. (4:48)
• Most mortgage brokers get word-of-mouth and referrals. (7:24)
• Switching from being an order-taker to being a trusted adviser. (11:12)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Most mortgage brokers approach partnerships with real estate agents in the wrong way. This results in a lot of effort, coffee meetings, follow-up, attending open homes and more - but without the referrals to show for it.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss the secret to building long-term, profitable partnerships with real estate agents. You’ll hear about the common mistakes, as well as ideas for how to win real estate agents over.

If you want to know how to forge key partnerships with real estate agents who will send you referrals consistently, listen in to James and Ash now.

The Key Questions

• How do you find those select-few real estate agents? (6:18) 
• Why not try to maintain 20 or 30 relationships? (07:59)
• What do you do to win real estate agents over? (12:12)
• Why shouldn’t you work with anyone just because they can give you business? (14:19)
  
  

What You’ll Discover

• How Ash built one successful mortgage business with just a handful of real estate agents. (3:50)
• The secret to making real estate agents want to work with you. (7:00)
• The truth about relationships with referral partners. (11:33)
• The biggest mistake mortgage brokers make when approaching real estate agents. (13:49)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Mortgage brokers are often stuck in the trap of doing $1 tasks, and it's holding them back from earning more money and spending more time on the tasks they enjoy most. The problem is, the industry teaches brokers to do this, and many never escape the $1 trap.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted reveal why mortgage brokers are approaching their job and business wrong, and are often stuck in an administration rut. It takes a mindset shift and a business focus to break out.

If you want to escape the $1 task trap and become a highly-paid mortgage expert, let James and Ash show you how!

The Key Questions

• Why do so many mortgage professionals fail to offload low-value work? (5:51)
• Why do some mortgage brokers feel the need to do $1 tasks? (9:05)
• What happens when you stop doing $1 tasks? (11:16)
• How to identify $1 tasks and re-assign them to your team effectively? (16:00)
  
  

What You’ll Discover

• The two main categories of tasks a mortgage broker does. (2:13)
• The Holy Grail of the mortgage broking industry. (3:24)
• The #1 reason why mortgage brokers can’t stop doing $1 tasks. (7:39)
• A common mistake people make when trying to delegate. (19:11)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

No we are not crazy! Turning away leads can really double (or more) your mortgage business. This sounds counterintuitive to what brokers think, because the standard strategy is to cast the net far and wide and get as many clients as possible. However, this results in a lot of mortgage brokers not having enough time in the day and becoming inefficient.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted talk about a controversial approach to growing your business. They reveal the benefits of choosing a niche market. They share how this can help mortgage businesses attract better customers and more referrals.

Are you ready to turn away leads and grow your business? Let James and Ash inspire you with this episode.

The Key Questions

• If someone rings up tomorrow with a million-dollar home loan or a massive commercial transaction or a car loan, why should I turn that away? (5:13)
• Why would you chase a commercial deal when it doesn't feed into your objectives? (9:25)
• Why do you think a lot of mortgage brokers don't seem to get this? (10:18)
• Why not have relationships with other specialists that you can send these non-core clients? (12:54)
  
  

What You’ll Learn

• If you turn away leads, you will double your business. (0:52)
• If you help with everything, you become an expert of nothing. (3:12)
• Diversify, but only at the right time. Never as a way to make more money to fill the gaps that you should be making from home loans. (18:42)
• If you are trying to go after everybody, you get nobody. (21:46)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Every mortgage broker wants $1,000,000+ deals. You get paid a lot more for the same work. But attracting these larger clients and deals requires a different strategy, because these clients are different. You have to show up differently.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss the secrets to attracting $1,000,000 deals. How to think about these clients, who they are and what they want, and how you need to position yourself so they take you seriously (and don't just see you as another dime-a-dozen mortgage broker).

If you want to get bigger deals across your desk more often, join James and Ash and learn how to show up like an Expert Authority.

The Key Questions

• Who can afford a $1 million+ deal? (2:04)
• What type of mortgage broker are seven-figure clients attracted to? (4:28)
• Why do seven-figure clients want more than just the best deal? (10:04) 
• How to position yourself to attract high-value clients. (16:40)
  
  

What You’ll Discover

• The truth about $1 million+ mortgage clients. (2:44)
• The best source of seven-figure deals. (5:33)
• The mindset you need to attract $1 million+ deals. (7:04)
• The mistakes mortgage brokers make when looking for referral partners, and how to avoid them. (15:36)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

A sausage factory is pretty simple. It takes raw materials and puts them in at one end and a consistent product (sausages) comes out the other end, over and over again. In a mortgage business, we take this concept to help brokers build a team and delivery process, that gets consistent results as efficiently as possible.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted share the analogy of how building a sausage factory can be likened to how mortgage brokers need to set up their business. They share tips on how to efficiently run and manage your mortgage business without sacrificing a lot of time.

If you want to start running your mortgage business more efficiently, let James and Ash show you how!

The Key Questions

• What is a sausage factory? (1:37)
• What does that look like in stages or steps or segments? (2:02)
• What do we need to start doing to chop this job up? (9:59)
• What's the first thing that takes the most amount of time? (10:09)
  
  

What You’ll Learn

• Building your sausage factory is one of the most important things that mortgage brokers need to do. (1:05)
• If you're good at what you do, you'll find that you're boxed in doing everything. (4:21)
• What we call the success trap. (8:37)
• The way to build value in a business is by replicating what you do. (15:50)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!