In this episode of personal branding secrets I'm going to open up about a content shift that has changed my entire approach to my own content strategy.

This specific shift was inspired by Alex Hormozi and was such a simple tweak that's created a massive impact on all my metrics.

Where is my story on this hopefully you'll find some of these useful and valuable

watch it here https://youtu.be/qg5Z3i9NF-c

This is Why I STOPPED Doing Interview Podcasts. In this episode of personal branding secrets, I'm going to be breaking down my problem with interview podcasts and why I decided to shift to a solo podcast after creating well over 100 episodes of interview shows  You are deciding right now what type of podcast to create for your personal brand this could be useful in helping you make the right decision for your situation

Episode Chapters 

In today's episode, I'm gonna break down something that I wish I had done sooner when it came to my business and branding. This is something that affects the bottom line of any business and so I wish I done this years ago

watch this episode here https://youtu.be/KGurTbYA1UE 

In this episode, we are looking at the big mistake there are so many businesses make when it comes to personal branding and content marketing online.

The mistake is not aligning your expectation with your reality.

The episode explains how this can we have a problem and also how you could potentially fix this

Watch the episode here https://youtu.be/LeUfGlrPxSs

In this episode, I am looking at Facebook reels in more detail. Facebook reels have definitely started to gain some traction so we're looking at what our Facebook reels exactly, our Facebook Wrigglesworth uploading and if you decide you want to how would you upload a Facebook reel yourself.  I found this episode useful then be sure to subscribe to the personal branding secrets podcast  

Episode Chapters  

0:00 Facebook Reels EXPLAINED 

0:56 What are Facebook reels?  

2:20 Are Facebook Reels Worth it? 

4:18 How to upload Facebook reels 

6:31 Episode takeaway

Watch This Episode https://youtu.be/0kulQ4ZnzdE

In this episode, we are looking at the best platform to build your community. Facebook groups win hands down.   I'm going to give you the reasons why Facebook groups are so valuable and also nine tips on how to use Facebook groups to build your community.  This episode will also be turned into a larger playlist looking at each individual tip in more detail with tutorials so stick around for that in the future

In today's episode, we are looking at the most effective types of content marketing. I'm breaking these into two categories. These categories are in my opinion most important in category one to least important in category two however I must rest both of these are required for a successful content marketing strategy  Let me know in the comments what platforms and content types you are using and if you plan to add any more to the mix.   Episode Chapters

In today's episode, we are looking at the secret behind many successful personal brands. Not just for personal brands but also for blind businesses. The advice given here is often something that many people are afraid of doing but when done and done 100% can see tremendous returns!

In this episode, I'm going to be diving into the term authentic. And address ongoing discussions on social media about how being authentic and how authenticity is going to generate new leads

Many people try this approach only to find themselves empty-handed. A deeper understanding of how authenticity and persona building fits into creating a profitable personal brand is important so we're going to break that down right now

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✅Listen To The Personal Branding Secrets  Podcast 🎧

Apple https://podcasts.apple.com/us/podcast/podcast-masterclass/id1500257189?uo=4

Spotify https://open.spotify.com/show/2db9wpVv7AmOEQWMc6Y8b7

YouTube https://www.youtube.com/ashborland?sub_confirmation=1

Website  (Show Notes) https://ashborland.com/content-marketing-101

✅Work With Me 🚀

🟡  1-1 Strategy Call - (Book  Per Hour)

Learn  More HERE: https://ashborland.com/strategy-call

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⚫️  Personal Brand Blueprint –  (Online Course)

Learn More HERE: https://ashborland.teachable.com/p/personal-brand-blueprint

✅Creative  Software I use to make may content 🎨

STREAMYARD is what I use to film all my video podcast episodes. It is  the EASIEST way to create Great looking video content with minimal effort. Use  this link to start your 14 day free trial https://streamyard.com?fpr=ashborland

I use CANVA for all my graphic design and overlay work on my live shows  as well as thumbnails. Try now for FREE partner.canva.com/kj1nNx https://www.canva.com/q/pro/?clickId=0IlwNeQ2PxyIULdz3f1lRXomUkDzkcRph3gDXc0&utm_medium=affiliate&utm_source=Ash%20Borland_2602541&irgwc=1

In this episode, I'm looking at niches and more importantly the truth behind niches in business!  

Often when we as business owners see and hear the word niche we go into a panic. We believe that by choosing a certain audience or a certain industry we are going to lose out on other business  

The reality of the situation is that the word niche in business is often misunderstood and in fact, your niche is broken up into a number of different areas  So in this episode, I'm gonna tell you how niching in business really works.    

Episode Chapters  

0:00 The Truth About Niches In Business 

2:54 What is niche? 

5:22 What is target market? 

7:54 What is ideal client? 

8:53 how to use niching correctly in your business  

10:33 episode takeaway