Vol.1 | Personal Branding Secrets with Ash Borland

Welcome to volume 1 of Personal Branding Secrets with Ash Borland

each week I will produce a list of personal branding tips that may help you and your business establish yourself online and become the influencer in your chosen niche

This weeks topics include.

1.  Learn from your mistakes without dwelling on them.

2. Step out of the spotlight,

3. Never Stop Improving

4. Branding Yourself Wrong!

5. Long-term Planning Is Essential.

6. Be Seasonal With Your Content.

7. Connect Your Facebook Account To Your Instagram Account

LETS BEGIN!!!

1) Learn from your mistakes without dwelling on them.

How you handle slip-ups is important. Confident people understand no one is perfect, and if you just screwed up, it's probably not the end of the world. Ask yourself: How important will this mistake seem in three or six months? If your mistake involves work, acknowledge your mess up and vow to do better next time.

2)Step out of the spotlight.

I know it seems counter intuitive but being in the spotlight all the time can take a toll on your life. Plus, sometimes people need to miss you for a bit to realise how much they need you in your life. When building a personal brand, you’ll realise that there is a downside to too much attention. It’s okay to step out of the spotlight every now and then to build yourself back up. absence makes the heart grow fonder.

3) Never Stop Improving

Personal development is a life-long challenge; every day whether you know it or not you are learning something new. A personal brand that doesn’t grow is stagnant and will fade out easily, as trends change and new businesses appear you will need to make sure you too are advancing. So keep learning, be you, be confident, and be authentic

4) Branding Yourself Wrong!

Without the right research you can end up creating a personal brand that nobody wants to get behind. If your industry is old fashioned and you want to breathe life into it, make sure to research if this will be met with positivity. Go out into the industry and ask the hard questions first before diving into branding yourself the utterly wrong way.

5) long-term planning is essential

If you plan to provide how-to videos with your audience being beginners, do you want to advance these videos long term as your followers advance, or will you be happy to remain at the same level, always providing beginner tutorials? These things should be thought about in the early stages of your planning process so you can slowly move in the right direction.

6) Be seasonal with your content.

Whether it’s Easter, Christmas, or Halloween, add a temporary profile picture and banner image to your account to show off you’re excited about the upcoming occasion. It’s a great way to add some fun and personality to your account.

7) Connect your Facebook account to your Instagram account

This way you can advertise on Instagram, and edit your account details without having to open your app. You can also let Facebook automatically post your Instagram snaps on Facebook if you want to. This is a huge time saver.

There you have volume 1 of "Personal Branding Secrets with Ash Borland. If you have any questions then please feel free to reach out.

See you next time.

My theory is that everyone is individual, and we all are our best unique selling point. When we start to embrace our own individuality and use it in a focused way, we become memorable, unstoppable and irreplaceable.

In this weeks episode i am luck enough to sit down and talk to Video Master Leon Marseglia Talks About The Difference Between GOOD & BAD Video

 Leon is a videographer and video trainer helping people understand how to make better video for their business. In this episode he shares with us the secrets to good video and why video is so important in 2020. 

Connect with Leon 

Linkedin: https://www.linkedin.com/in/leonmarseglia/

*PERSONAL BRANDING 101*

Welcome to the Personal Branding 101 podcast. My name is Ash Borland and I am a Personal Branding Coach.

My theory is that everyone is individual and we all are our unique selling point. When we start to embrace this, we become unstoppable and irreplaceable.  In this podcast I will discuss all things personal branding from solo episodes to full on interviews with experts and practitioners in their chosen field.  All of content has ONE specific goal in mind...Helping you stand out from the crowd!

*WHAT IS A PERSONAL BRAND?*

A personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want to show the world.  The way others perceive you and your business is so important, If you have a good personal brand, people are willing to pay you more for your products, goods or services.  You can use your personal brand to differentiate yourself from your competitors. When done effectively, you can create something within your business that corporate brands and large organisations struggle to do.

The 3 main benefits of building a personal brand include.

1) Establish credibility and become a thought leader in you niche.

2) Your network will begin to grow and with it new opportunities.

3) Your sales leads will increase without actively "chasing" them.

You can either choose to ignore your personal brand, however it will develop organically. When you allow this to happen you do not have control of the brand direction OR you can take control of your personal brand and write your own narrative.

Lets connect

LinkedIn: https://www.linkedin.com/in/ashborland/

TikTok: https://www.tiktok.com/@ashborland

Personal Branding 101 Community: https://www.facebook.com/groups/425920208110252/

022 | Originality VS Individuality, One Feeds Creativity and One KILLS IT! | Personal Branding 101 

The GIFT formula

In this episode I talk about the formula that all social media platforms need in order to be “successful”

This formula is related to the types on content that is on the platforms and is one of the reasons why TikTok and LinkedIn May have great potential for growth in the future.

What is the ideal video length for social media? 

this is a question that I get asked all the time! In this episode I discuss the reasoning behind my theory and how it is all about the context in which the content is consumed. 

In this weeks episode I was lucky enough to sit down and chat with Digital Marketing Expert Alex Curtis On The Benefits Of Facebook Groups And Podcasting. 

Alex is a genius when it comes to podcasting and creating a personal brand around himself and his business. He industry leading podcast "Advisers Assemble"  is the go to for mortgage advisers looking to understand how to generate leads themselves using digital marketing.

I have watching him go from strength to strength  of the past few years with the launch of the podcast, creation of a free lead generation school and writing his own book on the subject! He consistently mentions in this podcast that the success of it all has come because he treats his content as an educational tool first. 

If you want to connect with Alex here are the details. 

Linkedin https://www.linkedin.com/in/alex-curtis-lead-generation/

Facebook Group: https://www.facebook.com/groups/advisersassemble/ 

Podcast: https://theleadengine.co.uk/lead-generation-financial-services-podcast/

*PERSONAL BRANDING 101*

Welcome to the Personal Branding 101 podcast. My name is Ash Borland and I am a Personal Branding Coach.

My theory is that everyone is individual and we all are our unique selling point. When we start to embrace this, we become unstoppable and irreplaceable.  In this podcast I will discuss all things personal branding from solo episodes to full on interviews with experts and practitioners in their chosen field.  All of content has ONE specific goal in mind...Helping you stand out from the crowd!

*WHAT IS A PERSONAL BRAND?*

A personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want to show the world.  The way others perceive you and your business is so important, If you have a good personal brand, people are willing to pay you more for your products, goods or services.  You can use your personal brand to differentiate yourself from your competitors. When done effectively, you can create something within your business that corporate brands and large organisations struggle to do.

The 3 main benefits of building a personal brand include.

1) Establish credibility and become a thought leader in you niche.

2) Your network will begin to grow and with it new opportunities.

3) Your sales leads will increase without actively "chasing" them.

You can either choose to ignore your personal brand, however it will develop organically. When you allow this to happen you do not have control of the brand direction OR you can take control of your personal brand and write your own narrative.

Lets connect

LinkedIn: https://www.linkedin.com/in/ashborland/

TikTok: https://www.tiktok.com/@ashborland

Personal Branding 101 Community: https://www.facebook.com/groups/425920208110252/

In this episode I the 5 things I wish I knew when I started my own personal brand. It was a HUGE learning curve and one that I has had many ups and downs. I have made mistakes and hopefully this episode can stop you doing the same things.  - Pick a niche - Start local - Don’t go after every platform - Re-purpose content - Save all content into a content library If you have any questions please feel free to reach out to me on any of my social channels.  Thanks Ash

In this weeks episode of personal branding 101 I talk about personal branding on LinkedIn.  

 I cover the following areas   

WHY I think LinkedIn such a great place to build a personal brand in 2020.  

HOW you can build your own with simple yet effective steps  

WHAT a strong LinkedIn personal brand looks like.   

I also talk about my own personal experience of LinkedIn over the past few years and how I have noticed it change during that time.  

 *PERSONAL BRANDING 101*  

Welcome to the Personal Branding 101 podcast. My name is Ash Borland and I am a Personal Branding Coach. 

My theory is that everyone is individual and we all are our unique selling point. When we start to embrace this, we become unstoppable and irreplaceable.  In this podcast I will discuss all things personal branding from solo episodes to full on interviews with experts and practitioners in their chosen field.  All of content has ONE specific goal in mind...Helping you stand out from the crowd!   

*WHAT IS A PERSONAL BRAND?*  

A personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want to show the world.  The way others perceive you and your business is so important, If you have a good personal brand, people are willing to pay you more for your products, goods or services.  You can use your personal brand to differentiate yourself from your competitors. When done effectively, you can create something within your business that corporate brands and large organisations struggle to do.  

The 3 main benefits of building a personal brand include. 

1) Establish credibility and become a thought leader in you niche. 

2) Your network will begin to grow and with it new opportunities. 

3) Your sales leads will increase without actively "chasing" them.  

You can either choose to ignore your personal brand, however it will develop organically. When you allow this to happen you do not have control of the brand direction OR you can take control of your personal brand and write your own narrative.  

For information on my coaching packages email  [email protected]  

JOIN the Personal Branding 101 Group. The community is a safe place for people to ask questions, discuss and share tips, tricks and techniques that they use to build their brands online. https://www.facebook.com/groups/425920208110252/  

SOCIAL PLATFORMS 

Instagram: https://www.instagram.com/ashborland/ 

Facebook: https://www.facebook.com/ashborland/ 

LinkedIn: https://www.linkedin.com/in/ashborland/ 

YouTube: https://www.youtube.com/channel/UCBap1dTiJpNxJSWdv11VKzA

in this episode of personal branding 101 I discuss the 3 Creator Archetypes And Content Pillars.   I talk about all of them, "The expert" "The enthusiast" and "the Curator" and how to identify which one you are.    I also talk about content pillars. Your "content pillars" are the lenses through which you or your business see the world - these unique and focused perspectives add the most value to the people consuming your content.   Enjoy and if you have any questions please feel free to reach out to me on any social platform *

PERSONAL BRANDING 101* 

Welcome to the Personal Branding 101 podcast. My name is Ash Borland and I am a Personal Branding Coach. My theory is that everyone is individual and we all are our unique selling point. When we start to embrace this, we become unstoppable and irreplaceable. In this podcast I will discuss all things personal branding from solo episodes to full on interviews with experts and practitioners in their chosen field. All of content has ONE specific goal in mind...Helping you stand out from the crowd! *WHAT IS A PERSONAL BRAND?* A personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want to show the world.  The way others perceive you and your business is so important, If you have a good personal brand, people are willing to pay you more for your products, goods or services.  You can use your personal brand to differentiate yourself from your competitors. When done effectively, you can create something within your business that corporate brands and large organisations struggle to do. 

The 3 main benefits of building a personal brand include. 

1) Establish credibility and become a thought leader in you niche. 

2) Your network will begin to grow and with it new opportunities.

 3) Your sales leads will increase without actively "chasing" them. 

You can either choose to ignore your personal brand, however it will develop organically. When you allow this to happen you do not have control of the brand direction OR you can take control of your personal brand and write your own narrative. For information on my coaching packages email  [email protected] JOIN the Personal Branding 101 Group. The community is a safe place for people to ask questions, discuss and share tips, tricks and techniques that they use to build their brands online. https://www.facebook.com/groups/425920208110252/ 

SOCIAL PLATFORMS Instagram: https://www.instagram.com/ashborland/ 

Facebook: https://www.facebook.com/ashborland/

 LinkedIn: https://www.linkedin.com/in/ashborland/ 

YouTube: https://www.youtube.com/channel/UCBap1dTiJpNxJSWdv11VKzA

In this weeks episode of Personal Branding 101 I was lucky enough to speak to the UK leading fear strategist Keith Blakemore-Noble.   Keith breaks down the fear of getting in front of the camera and gives us a great insight into impostor syndrome.   This is one not to miss!  

 Linkedin https://www.linkedin.com/in/keithblakemorenoble/ 

 https://keithblakemorenoble.com/ 

  *PERSONAL BRANDING 101* 

Welcome to the Personal Branding 101 podcast. My name is Ash Borland and I am a Personal Branding Coach.  My theory is that everyone is individual and we all are our unique selling point. When we start to embrace this, we become unstoppable and irreplaceable. In this podcast I will discuss all things personal branding from solo episodes to full on interviews with experts and practitioners in their chosen field. All of content has ONE specific goal in mind...Helping you stand out from the crowd! 

  *WHAT IS A PERSONAL BRAND?*  

A personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want to show the world.  The way others perceive you and your business is so important, If you have a good personal brand, people are willing to pay you more for your products, goods or services.  You can use your personal brand to differentiate yourself from your competitors. When done effectively, you can create something within your business that corporate brands and large organisations struggle to do.  You can either choose to ignore your personal brand, however it will develop organically. When you allow this to happen you do not have control of the brand direction OR you can take control of your personal brand and write your own narrative.  

Visit WWW.ASHBORLAND.COM for more info   

SOCIAL PLATFORMS 

 Instagram: https://www.instagram.com/ashborland/    

Facebook: https://www.facebook.com/ashborland/   

LinkedIn: https://www.linkedin.com/in/ashborland/    

YouTube: https://www.youtube.com/channel/UCBap1dTiJpNxJSWdv11VKzA    

MY CONTENT CREATION STARTER KIT. 

All you need to make content is your PHONE!  

That little device in your pocket is the key to all your content creation needs. Now if you want to take you content up a level then here is my “essential kit” that I use on a day to day basis to create content. Whatever you do don't spend LOADS when you start out.   

 -LIGHT AND STAND  

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- MIC 

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