The fact is, social media is here to stay. And the best thing you can do is start to embrace it in your business.
Common questions that I get asked.
-Which social media platform should I choose to use for my business?
-Where do I start?
-I don’t know what to post?
I will cover all the above questions and take a beginners look into the world of social media and social media marketing for you and your business.
I will touch on all the basics that you need to know from the types of social media platforms that are out there, what benefit they have, and what you need to do to optimise those profiles to make sure that you are getting all the attention that you deserve.
The 4 steps
1) Choosing The right social media platform for you and your business.
2) Optimising your profile.
3) Content Ideas
4) Engaging with others
Enjoy this weeks episode and if you have any topics you wish to be covered be sure to let me know on any of my social media platforms.
*PERSONAL BRANDING 101*
Welcome to the Personal Branding 101 podcast. My name is Ash Borland and I am a Personal Branding Coach.
My theory is that everyone is individual and we all are our unique selling point. When we start to embrace this, we become unstoppable and irreplaceable.
In this podcast I will discuss all things personal branding from solo episodes to full on interviews with experts and practitioners in their chosen field.
All of content has ONE specific goal in mind...Helping you stand out from the crowd!
*WHAT IS A PERSONAL BRAND?*
A personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want to show the world. The way others perceive you and your business is so important, If you have a good personal brand, people are willing to pay you more for your products, goods or services. You can use your personal brand to differentiate yourself from your competitors. When done effectively, you can create something within your business that corporate brands and large organisations struggle to do.
The 3 main benefits of building a personal brand include.
1) Establish credibility and become a thought leader in you niche.
2) Your network will begin to grow and with it new opportunities.
3) Your sales leads will increase without actively "chasing" them.
You can either choose to ignore your personal brand, however it will develop organically. When you allow this to happen you do not have control of the brand direction OR you can take control of your personal brand and write your own narrative.
For information on my coaching packages email [email protected]
JOIN the Personal Branding 101 Group.
The community is a safe place for people to ask questions, discuss and share tips, tricks and techniques that they use to build their brands online.
https://www.facebook.com/groups/425920208110252/
SOCIAL PLATFORMS
Instagram: https://www.instagram.com/ashborland/
Facebook: https://www.facebook.com/ashborland/
LinkedIn: https://www.linkedin.com/in/ashborland/
YouTube: https://www.youtube.com/channel/UCBap1dTiJpNxJSWdv11VKzA