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All things digital for the HE, FE, and broader education sector - bought to you by SMILE (wearesmile.com) - dedicated to helping universities and colleges become more authentic, timely, and personalis... more
FAQs about Most Clicked:How many episodes does Most Clicked have?The podcast currently has 68 episodes available.
January 31, 2022The Era of Flexible Work in Higher Education - Most Clicked #8Boston University and Virginia Tech have been compared in a thought-piece about remote work. There’s nothing particularly new here - Boston thinks employees being in three days a week creates a great culture, whereas Virginia Tech sounds more like a place I’d like to work....more11minPlay
January 25, 2022The future of the prospectus: A digital-first case studyJoin Nathan Monk and Rob Tribe as they discuss the future of the prospectus: a digital-first case study....more20minPlay
January 18, 2022How TikTok is taking over the education sector - Most Clicked #7More people visited TikTok in 2021 than Google. Let’s pause for a moment and consider 1) why this could be the case and 2) what this means for your marketing. Firstly, TikTok not only entertains but (like Google) provides answers....more17minPlay
January 17, 2022Everything will be fine... ProbablyIn December 2021, SMILE ran a webinar called "Everything will be fine... Probably" where we looked back at how the Higher Education sector coped, what trends you should look out for, and who's tipped for award success next year. Re-listen back to our stream in this podcast. Listening on Spotify? This is a video podcast in certain territories!Watch the webinar on YouTube: https://www.youtube.com/watch?v=B_JJdXMXfxQYour likes, subscribes, and ratings mean the world to us!...more47minPlay
December 07, 2021Vanderbilt University and community marketing - Most Clicked #6Rather than an about page, Vanderbilt leads with “This is Vanderbilt,” a concise pitch for the university’s campus community and its students. Vanderbilt offers a powerful example of a university nailing its colours to the mast i.e. having a strong sense of purpose and a clear picture of the type of student it wants to attract....more26minPlay
December 02, 2021Giles Whattam (uea.ac.uk) on successfully redesigning a university flagship websiteGiles Whattam (Associate Director of Marketing Strategy at the University of East Anglia) talks us through the process of a flagship website process and identifies his top tips for success....more22minPlay
November 23, 2021Sunderland Heroes - Most Clicked #5We’re joined by Jane Oswald (Head of Marketing) from University of Sunderland to discuss our top stories: US unis doubling marketing spend; University of Sunderland making students the hero of its story; And the renaissance for print publications at universities....more18minPlay
November 18, 2021Joe Marshall’s (UEA.ac.uk) effective project management tips for university website overhaulsJoe Marshall (Senior Project Manager) from UEA discusses his take on how to manage a flagship website project, without upsetting the apple cart! Learn techniques like the big red button, and juggling stakeholders in this interview....more18minPlay
November 09, 2021Winning YouTube with bristol.ac.uk - Most Clicked #4In this episode of Most Clicked, find out how the University of Bristol and London Business School are using YouTube to help recruit students, with great success....more19minPlay
October 26, 2021SEO advice from ncl.ac.uk - Most Clicked #3Amy Cousins from Newcastle University joins us to talk about the blog that she manages and dives into her SEO specialism. We also talk about a COVID vaccination campaign from Slippery Rock University and yet more frightening Facebook tales....more21minPlay
FAQs about Most Clicked:How many episodes does Most Clicked have?The podcast currently has 68 episodes available.