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Boston University and Virginia Tech have been compared in a thought-piece about remote work. There’s nothing particularly new here - Boston thinks employees being in three days a week creates a great culture, whereas Virginia Tech sounds more like a place I’d like to work.

Join Nathan Monk and Rob Tribe as they discuss the future of the prospectus: a digital-first case study.

More people visited TikTok in 2021 than Google. Let’s pause for a moment and consider 1) why this could be the case and 2) what this means for your marketing. Firstly, TikTok not only entertains but (like Google) provides answers.

In December 2021, SMILE ran a webinar called "Everything will be fine... Probably" where we looked back at how the Higher Education sector coped, what trends you should look out for, and who's tipped for award success next year. Re-listen back to our stream in this podcast.

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Rather than an about page, Vanderbilt leads with “This is Vanderbilt,” a concise pitch for the university’s campus community and its students. Vanderbilt offers a powerful example of a university nailing its colours to the mast i.e. having a strong sense of purpose and a clear picture of the type of student it wants to attract.