Most Clicked

In this episode, we're joined by our first special guest - Lydia Horstman, Middlesex University - as we discuss ambassador strategies and community building, alongside quips about that Facebook outage.

Most Clicked is a show by SMILE where we discuss the top marketing and digital stories in Higher Education. In this pilot episode, we talk about, Leeds Beckett Welcome Week, Email Open-Rate Armageddon, and the Facebook/Ray-Ban Collaboration. You can watch the show on YouTube and LinkedIn. Find out more at https://wearesmile.com/mostclicked

In this episode, we take a look at some of the most popular project management systems that are available to use. We touch on how they work, the pros and cons of each and how they can benefit your company when used effectively.

Some of the systems we discuss are monday.com, Trello, Asana, Height and more!

If you have experience with any of these, let us know which ones you get on with the most.

Accessibility is a hot topic right now. The deadline for UK public sector institutions to demonstrate a thorough commitment to meeting accessibility regulations is fast approaching.

In recent years, many institutions have started to move away from traditional marketing avenues towards a digital-first approach. How has prototyping evolved to aid this and what is the value it now brings to our educational clients?

Ask yourself this question. How important is your homepage? In the age of search engines, smart search, SEO etc, how many people actually land on your homepage and use it as a way to find out the information they are looking for?

Universities have long made use of online events in some form. But a scramble to replace real-world events has seen a spike in new institutions jumping on board. Was this only a response to COVID-19 or should we expect to see virtual events stick around? Will they become a more permanent feature? Will universities see the benefit as a long-term addition to their recruitment activities? We examine one of the reasons why online events offer a long-term addition – cost.

Graduation is a very important part of celebrating when you finish your degree. With education institutes currently lying dormant due to the COVID-19 outbreak that is sweeping the globe, the majority of them are flocking online to best continue business as usual.