Companies have spent countless amounts of money convincing investors that investing is getting out before the market goes down and picking the companies that are going to have the best returns. Paul and Evan share that the financial industry can be such a hard place to navigate because investors have been trained to believe that advisors and fund companies can give them something that doesn’t exist. Listen along as these advisors explain that the alternative to the messages in these marketing campaigns is an academic approach backed by a century of data and Nobel Prize-winning strategies.

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