Motivated Podcast

This is another mini session during #womeninluxury conference hosted by Luxury Daily. We chatted with Missy Tannen, who is the Co-Founder and President of Boll & Branch. They are the world's most fair and transparent luxury linen company.  We discuss launching a company, evaluating the product sales opportunities within the space, direct to consumer strategies (as well as opening a store-front), communicating brand messaging to your customer along with additional marketing strategies.

This is part of our Women in Luxury mini series, that was hosted by Luxury Daily. This episode features Alison Bringé, the CMO of Launchmetrics and we discuss the value of awareness as well as an interesting algorithm that they created to measure influence on social media.

We spoke with Carlie Clough, who is the Director Of Partnerships from Sampler.io, which is a direct to consumer sampling platform and how people want to try before they buy. Essentially, dating brands before fully committing.

We spoke with Greg Galant, CEO of Sawhorse Media which includes Muck Rack and The Shorty Awards.

We chatted about:

Voting with a tweet

Trending on Twitter

Being too early to market

Getting 400 people to attend an event that accommodated 300 people

How one business provides lead gen for the other business

Start small and build to support growth

SEO + inspiration strategy from The Shorty Awards Website

Don't wait til the last minute to print the script

Find audiences + build relationships

Also, don't forget to register or tune into the 11th Annual Shorty's Awards (an 800 person event), this Sunday - May 5th 2019

This is the last mini session of our NRF (National Retail Federation) podcast series, we ventured out of the studio and took our podcast on the road. We stopped by the Jacob Javitz center and spoke with Ana Serafin Smith and Thomas Jordan about some marketing strategies that motivate attendees and vendors to participate in NRF.  

Some topics we discussed include:

What motivates attendees to join large conferences?

Segmenting audiences from students to industry professionals

How content creates an opportunity to drive attendance and positive sentiment Struggles behind the scenes with conference production Dealing with growing pains from a logistic standpoint

This episode we speak with Julia Haber from wave who had an idea in college about how to connect brands with college students. 

WAYV provides brand partners with unique spaces to engage with college students who primarily focus on fashion, technology and other sectors. 

She discussed how she pitched companies like AT&T to collaborate with on her in person pop-ups, while growing her business from interns to hiring full time employees.  

This week we spoke with Lauren Mayhew, who's a singer, Dj, actress and content creator and influencer.

She shares some valuable collaboration strategies, best practices on how she works with brands and also how she discovers other influencers that she wants to works with.

This was a live OneQuestionXYZ episode during #DMWF at The Javits Center, we met with Bob Monek who is the Executive Producer of Digital and Social Media at Disney's ABC. He discusses the inner workings around how they discover and distribute content. We also discuss how a multimedia company functions and some perspectives around branding, marketing and sales and how they are interconnected.

This episode features Rick Helfenbein who's the CEO and President of the AAFA, the American Apparel and Footwear Association. They represent world famous brands and they fight for them on the hill everyday. They talk about public policy and the political voice of the Apparel and Footwear industry.

In honor of world water day - we spoke with Chris Schortgen from 100forall.org. They are launching their #notaninfluencer campaign to focus efforts and awareness on raising funds for a million days of clean water to those in need.

Please support this campaign by going to spot.fund/notaninfluencer