Beyond excited to release our first episode of Season 2 of Decision Makers with Andrew Eis who is the VP of Marketing of by CHLOE (a plant based fast casual eatery). He's one of my favorite marketers who is willing to share all and we deep dive discussing marketing initiatives, data and investing in resources)

Ping me on Linkedin or instagram @daliastrum with your favorite part and takeaway from this episode!

Topics from Today's Episode:

02:50 | The value of data

09:15 | Don't do things just for the sake of doing them

11:03 | When interviewing, how many ideas should I give away?

15:02 | How do you understand the need and frequency for opening new locations?

21:58 | Strategies to assess data points from sampling initiatives

24:00 | Make something special memorable not just from a food perspective but also from a t-shirt perspective

24:48 | Investing resources in localization + personalization

27:05 | Collaborating with local businesses

28:33 | Amplifying field marketing efforts with paid social efforts

33:46 | You need the confidence to communicate an idea so the room understands exactly what they need to know through dialogue and conversation

This podcast was during Women in Luxury hosted by Luxury Daily where we spoke with Deborah Calmeyer from Roar Africa.

We discussed what motivated her to take a hobby and turn it into a business, how her company stands out from her competition, and making sure that your social media aligns with the voice and messaging of the company.

We spoke with Pablo Henderson, the Global Marketing Director at W Hotels Worldwide, about how his marketing team focuses on the connection between the authenticity of the stories and the guest experience.

He discusses how music sets the mood and theme of their hotels by embracing cultures and history. They do this by curating local artists and talent to elevate the overall guest experience.

This episode was recorded during The Lead Innovation Summit at The Brooklyn Expo center. We spoke with New Store and were joined by the Chief Marketing Officer, Phil Granof along with their VP of Sales, Tony DiPaolo. They truly work as a team and live by the philosophy that the best marketers have done sales in the past. They discuss some best practices on how their teams work together.

We spoke with Former finance pro Ben LeBlanc who had an epiphany during his past work life which led to his food startup, Good Stock Soups.  He's a Louisiana native, who he has always loved to cook and eat and wanted the soups he was used to at home but couldn't find quality versions of in New York City. This motivated him to launch Good Stock soups and we discuss strategies on how he has utilized traditional as well as digital forms of marketing in addition to partnerships to increase sales. Don't forget to subscribe and follow us on instagram @onequestionxyz and linkedin for updates and new podcast releases.

This episode features Elana Drell-Szyfer, the CEO of ReVive Skincare, where we podcasted live during Women in Luxury hosted by Luxury Daily. We spoke about trends and best practices within the luxury skincare industry.

This episode featured Mina Fader, who is the Managing Director at the Jay H Baker Retailing Center of The Wharton School.

We discussed different layers of strategy that goes into marketing a program, the value of creating a strong network for students currently enrolled as well as alumni and some success stories. Make sure you subscribe and follow us on instagram.com/onequestionxyz for podcast updates.

We spoke with Kelly Markus who was most recently the VP of Experiential at Refinery29 and is now the CVO of Hunters Point, where she works with companies including Apartment Therapy and Lippe Taylor.

"The how you do the work is just as important as the why in the final event production aspect"

We discussed how she learned to create original IP, how to market it as well as build multiple revenue streams.

Make sure you subscribe for updated episodes and connect with us on instagram for insider info @onequestionxyz

This conversation was a live podcast, which featured Lindsay Hubbard, the President of Hubb House PR and Terence Tubridy from In Good Company Hospitality. We discussed trends within the Hospitality Industry, the value of social media + digital marketing as well as the concept of applying strategies within the Hospitality Industry to other verticals.

During this #womeninluxury mini podcast, we spoke with Patricia Clark, who is the Senior Vice President of Ipsos Affluent Intelligence. They are a global research company and they focus on data points that support purchase decisions. We discuss marketing, their use of big data to develop marketing strategies and the value of creating emotional impact through storytelling. We also discuss the concept of affluencers and what impacts their purchase decisions.