Motivation Minute

- Businesses fail because they want the right things, but measure the wrong things

- The greatest assets for fixing a business are the people and tools you already have

- Nobody loses when the whole team wins

- The hardest part about running your own business is often just getting up every day and going to work

- When you're cold calling, make the other person hear your smile through the phone

- Don't be afraid of silence in negotiations. The last to speak loses

Guest: James Jones, President of Answer Tax & Business

- www.ATB.tax

- https://www.facebook.com/JimmyTheManDotCom/

- Brown cows are boring - succeeding today takes being a purple cow

- Appealing to everyone is a lost cause. Go for a sliver group of "sneezers"

- Playing it safe is risky, very good isn't good enough

Guests:

Andrew Smith, Founder of ProRustics Home & Furnishings

- ProRustics.com

- Instagram - @ProRustics

Austin Groff, Founder of Dutch Country Hand Rolled Soft Pretzels

- Instagram - @DutchCountrySoftPretzels

- https://www.facebook.com/Dutch-Country-Hand-Rolled-Soft-Pretzels-518236568293529/

- Smell the cheese often so you know when it's getting old

- Instead of asking "Who moved my cheese?", try asking "Why didn't I get up and pursue more cheese sooner?"

- Give equal value for free to your customers as you expect them to purchase

Guest: Chase Shaw

- Provident Payments (ProvidentPayments.com)

- Flora Flower Cart (FloraFlowerCart.com)

- Instagram (@FloraFlowerCart)

- Patagonia's top 3 values - restraint, quality, and simplicity

- The more you know, the less you need. Develop skill first, then splurge for better technology.

- Prioritize stories over products in advertising, then show how your business fills the gap.

- A magnetic product taps into both emotion and high functionality

- There is no average customer. It's more ideal to tailor to a variety of customer groups

- Previews and samples can improve sales with customers who are still on the fence

See You At The Top - Zig Ziglar

- Build your self-confidence by intentionally looking people in the eye

- Big shots are really little shots that kept on shooting

- The best way to go big with you goals is starting small

Cold Calling Techniques (That Really Work!) - Stephan Schiffman

- Every "no" is truly a "yes" on its way, in disguise

- Give special attention to next steps. That way new clients don't accidentally fall through the cracks

- Focusing on personal connection helps push past industry gatekeepers

Guest: Andrew Smith, Founder of ProRustics Home & Furnishings

• ProRustics.com
• Instagram - @ProRustics

Start With Why: How great Leaders Inspire Everyone to Take Action (Simon Sinek)

- Marketers heavily rely on manipulation, not relationship, to generate sales

- Comparing features doesn't help a customer's decision. Your story is key.

- People don't buy your what you do, they buy why you do it

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

- Be like a postage stamp. Stick to ONE THING until you get there.

- Kick off the domino effect by finding today's lead domino and whack at it until it drops.

- Constantly revisit the focus question: "What's the one thing I can do, such that by doing it everything else becomes easier or unnecessary?"

Guest: Delores Miller, Student and Musician

Keep the book ideas coming! MotivationMinute.com/Survey