Tom Darbyshire, retired advertising executive, shares his thoughts on this year's Super Bowl ads. Then, Matt Schulz from Lending Tree discusses the results of a survey they recently conducted, centering around how much cash lovebirds are planning to spend this Valentine’s Day. And developers Stefanie Wilson and Jack Lopez preview the Shops at Keetley Square coming soon.

James Chappel, author of "Golden Years: How Americans Invented and Reinvented Old Age," offers tips for your future. Then, Paul Argenti, Professor of Management and Corporate Communication at the Tuck School of Business at Dartmouth University, discusses what Vail could have done better during the ski patrollers' strike. And, Alejandra Laverde talks about Colombian food available at Encanto Restaurant in Prospector.

Professor Justene Hill Edwards looks at the history of wealth gaps and Black inequity in the United States. Then, Professor Paul Argenti, who specializes in corporate communications, talks about the way that Vail Resorts handled communication before, during and after the recent ski patrol strike.

Steve Davis of Zion’s Insurance talks about the impact of the California wildfires on home insurance both in California and here in the Wasatch Back. Then, Steven Currie and Rudy Lehfeldt-Ehlinger of Proverbial Spirits, makers of vodka, gin and rum right here in Park City discuss the offerings they presently have and others coming in time for summer.

Fabrice Croise the founder of Scents of Woods, a fragrance company located right here in the Wasatch Back, takes us on a journey through the world of fragrances. Then, Richard Hodges from White Pine Touring shares his love of Nordic skiing and how you can easily rent equipment, take lessons and get out on the trails for a unique skiing experience. And Emerson Cruz Oliviera who owns The Bridge Cafe & Flying Sumo discusses what it takes to have success in restaurants in Park City.

This year on Mountain Money, we were able to interview the authors of three books included on the New York Times list of notable books in 2024. Phil Atwood discussed his book “All the Worst Humans” about his life as a Washington DC public relations consultant. Max Boot discussed "Reagan," his biography of Ronald Reagan, and Attossa Araxia Abrahamian shared her book, “The Hidden Globe” about the unseen world of free trade zones and similar legal constructs.

Angelo Kourkafas and Joe Cronley of Edward Jones talk about what happened in the markets in 2024 and what we might expect in 2025. Then, Luke Bodensteiner highlights some of the fun activities this winter season at Soldier Hollow. And Pierson Shields of Tilly’s Charcoal Chicken shares something new being cooked up at Kimball Junction.

Sarah Vieyra and Ben Kubicki of Real Broker discuss their new real estate operation here in Park City. Then, attorneys Matt Mitton and Ross Keogh talk about tax planning and year-end giving. And students from the University of Utah discuss their program with the Industrial Training and Assessment Center and the U.S. Department of Energy.

Discover the difference between the world's physical borders and the ones drawn by money with author Atossa Araxia Abrahamian in her new book, “The Hidden Globe: How Wealth Hacks the World.” Then, local sisters Rebecca and Stephanie Roberts talk about their concierge relocation business, W-P Moving and Logistics. And Tupelo chef Matthew Harris, fresh off "The Today Show," tells us what’s cooking this season.

Phil Elwood, author of “All the Worst Humans: How I Made News for Dictators, Tycoons and Politicians,” gives examples of what he calls “the worst humans.” Then, Braiden Childs of Miller Entertainment talks about the newly renovated Megaplex theater in Redstone. And Ben Castro of Zions Bank shares some of the biggest scams running during this holiday season.