Chantal Fernandez, the co-author of “Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon,” shares the complex and fascinating story about the innovations that fueled the growth of the company and the issues that led to its decline.Then, Ginger Wicks of the Historic Park City Alliance previews Small Business Saturday which is coming up this Saturday, Nov. 30th.And Peter Murray tells all about Stardust Sustainables and their biodegradable shopping bags.

Mountain Money kicks off this weeks show with a discussion of new filing requirement for LLCs with Steven Bowers CPA. Park City Attorney Kristal Bowman-Carter talks about estate planning. Grand Hyatt Deer Valley General Manager Anthony Duggan talks about the opening of the new hotel in East Village. And Abby Phillips previews the upcoming Christmas tree lighting event at Junction Commons.

Professor Justine Hill Edwards explores the fascinating story of the Freedman’s Bank, created just after the Civil War, where thousands of former slaves deposited millions of dollars before its collapse just nine years after it opened. Then, Donald Remy, the former deputy secretary of the Department of Veterans Affairs, talks about the various things that the department does to support our veterans.

Cammie Kirkham-Heritt talks about the opening of the new Barnes & Noble store in Kimball Junction. Then, Chris Opdyke of U.S. Bank Mortgage talks about what's happening in the mortgage market ahead of next week’s Fed meeting. And Mark Robinson highlights Powder Hounds Coffee.

Sara Bronin talks about her new book “Key to the City: How Zoning Shapes Our World.” Then, Maryguenn Vellinga shares more about Rise Boxing, an unusual boxing gym here in Park City. And, Park City Storage owner Robert Holmes and Drew Monson of Aberdeen Management chat about the business of self-storage.

Reed Galen, longtime political consultant and founder of the Lincoln Project, talks about the economics of political advertising. Then, Megan Gorman shares her new book, “All the Presidents’ Money.” It’s an unusual look into the sometimes surprising ways that individual presidents from Washington to Biden managed their personal finances.

William Hogeland, author of “The Hamilton Scheme,” examines the economic significance behind Alexander Hamilton, one of our little-known founders. Then, Bill De Leon of Mountain Wine Storage shares how to safely store fine wine collections. And Kevin Jessop and Chris Badger share the Utah 100 Awards results by Mountain West Capital Network.

Author David Rubenstein looks closely at U.S. Presidents and the office of the President in his new book, "The Highest Calling: Conversations on the American Presidency." Then, Brendan and Carly Coyle of Dendric Estates share why cider is the perfect drink for autumn and fall colors. And, Rhonda Sideris and Heleena Sideris of Park City Lodging celebrate 40 years of serving Park City visitors.

Michael Steinbach, head of financial crimes and fraud at Citi, reveals new scams out there and how to stay aware of scams and hopefully avoid becoming a victim. Then, Bryce Rademan of Spitz shares insights into running a successful chain of restaurants in multiple states and which items on the menu are most popular. And, Logan Jones-Olson and Kristen Roscher of the new Upgrade Labs in Park City show how "biohacking" can change your workout.

Author Max Boot delves deep into President Ronald Reagan's personal and political evolution in his new book, "Reagan: His Life and Legend." Then, Nathan Rafferty from Ski Utah explains some of the financials of the past few ski seasons and projections of what may lay ahead for the upcoming season. And local CPA Steven Bowers highlights some autumn tax deadlines and gives some insights on what we can be doing now to make spring tax time easier and hopefully better for our pockets.