Justin Ferrell, author of “Billionaire Wilderness: The Ultra-Wealthy and the Remaking of the American West,” dives deep into understanding of money moving to the West, the impact of an increasing population of the ultra-wealthy, and the issue of whether wealth can solve the problems wealth creates. Then, Jonathan Schechter, a member of the town council in Jackson, Wyoming, talks about how extremes of wealth are affecting life in mountain towns. And the husband-and-wife team of Mack Tilling and Anne Vivienne talk about their sweet new business, Mack’s Finest Gelato.

Author Grace Williams discusses her new book about the history of the Women’s Bank of Denver, “Give Her Credit.”Then, entrepreneur Jack Danos talks about Coldslayer socks, a new heated sock product.Chefs Larry Abrams & Jason Lahrman preview the upcoming chef takeover at the St. Regis.And John Kenworthy and Ivonne Timar of Flanagan’s talks about St. Patrick’s Day.

John Lechner, the author of “Death is Our Business,” does a deep dive into the story of Yevgeny Prigozhin and the mercenary organization The Wagner Group. Then, Meaghan Gitlin and Rob MaGee share the Utah Association for Corporate Growth’s “Deal of the Year” award winners. Rob and Rachel Alday, the owners of Lolo’s Laundry and Abode Luxury Rentals, talk about their local businesses. And KPCW General Manager Juliana Allely wraps up the Winter Pledge Drive.

Rebecca Allensworth, author of "The Licensing Racket," takes an investigative look at professional licensing in the United States and the tens of millions of U.S. workers who are required to be licensed to do their jobs. Then, Peter O’Doherty of NABS Creative discusses the business of portable large LED screens for hire. And KPCW General Manager Juliana Allely and Development Director Sarah Ervin talk about the KPCW Winter Pledge Drive that starts March 3, 2025.

Author Mark Satterfield discusses his book, "The Gilded Revival: America’s Return to an Age of Wealth & Glamour." Then, John Kenworthy of Flanagan’s on Main talks about the winter season on Main St. and about the longevity of Flanagan’s. And Gary Wohlfarth of Back 40 Roadhouse in Heber shares what keeps them thriving in the Heber Valley.

Tom Darbyshire, retired advertising executive, shares his thoughts on this year's Super Bowl ads. Then, Matt Schulz from Lending Tree discusses the results of a survey they recently conducted, centering around how much cash lovebirds are planning to spend this Valentine’s Day. And developers Stefanie Wilson and Jack Lopez preview the Shops at Keetley Square coming soon.

James Chappel, author of "Golden Years: How Americans Invented and Reinvented Old Age," offers tips for your future. Then, Paul Argenti, Professor of Management and Corporate Communication at the Tuck School of Business at Dartmouth University, discusses what Vail could have done better during the ski patrollers' strike. And, Alejandra Laverde talks about Colombian food available at Encanto Restaurant in Prospector.

Professor Justene Hill Edwards looks at the history of wealth gaps and Black inequity in the United States. Then, Professor Paul Argenti, who specializes in corporate communications, talks about the way that Vail Resorts handled communication before, during and after the recent ski patrol strike.

Steve Davis of Zion’s Insurance talks about the impact of the California wildfires on home insurance both in California and here in the Wasatch Back. Then, Steven Currie and Rudy Lehfeldt-Ehlinger of Proverbial Spirits, makers of vodka, gin and rum right here in Park City discuss the offerings they presently have and others coming in time for summer.

Fabrice Croise the founder of Scents of Woods, a fragrance company located right here in the Wasatch Back, takes us on a journey through the world of fragrances. Then, Richard Hodges from White Pine Touring shares his love of Nordic skiing and how you can easily rent equipment, take lessons and get out on the trails for a unique skiing experience. And Emerson Cruz Oliviera who owns The Bridge Cafe & Flying Sumo discusses what it takes to have success in restaurants in Park City.