On the last BHP Short, I shared Part 1 of my notes from The Power of Success event. This episode is Part 2 and it features my notes from the Tony Robbins portion of the event.

A short sampling of what you’ll hear in this episode:

One final thought here:

What we can do is amazing. What we will do is usually disappointing.

What will YOU do?

You’ll have to listen to the full episode for all the notes and full details. PRESS PLAY to tune in.

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In this BHP Short, I’m sharing Part 1 of my notes and takeaways from The Power of Success event featuring:

PRESS PLAY to hear my detailed notes from each speaker.

Next week, I’ll share my notes from the Tony Robbins portion of the event in Part 2.

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Andy McCloy is the founder of BCI Sports Performance and one of the world’s leading Strength Coaches. He has worked with hundreds of athletes ranging from middle and high school to the Professional levels, including the NFL, MLB and NBA.

We’re not talking sets x reps today, because as you’ll hear, Andy knows there is different kind of programming that molds young athletes into champions on and off the field.

Andy and his team at BCI focus on education, philosophy and the “training process” in order to arm these young men and women with tools they need in order to become better athletes and better humans.

Over the last decade Andy has built a successful business, made a tremendous impact in his community, and has molded more young men and women than we can count. In today’s BHP we dive into how he’s done it – with a focus on values-driven leadership, communication, and team building. (He’s also the second BHP guest to make me tear up during an interview.)

PRESS PLAY to hear all the wisdom Andy shares on this episode.

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My working title for this episode was “Are You a Lion or Zebra?”

But as the lessons in this BHP Short unfolded, I was reminded that life isn’t so binary.

There are times in life when we are the lion, and then there are times when we are the zebra. Both scenarios will require us to fight for what we want.

Sometimes we’re fighting to avoid pain, defeat, or literally for our lives. Other times, we’re fighting to put food on the table, keep the lights on, or to bring our dreams into reality.

So the question isn’t which one are we; rather the question is – will we be prepared to fight for what we want when these moments arrive? Will we be prepared to give what is necessary of ourselves in order to attain that which we seek?

PRESS PLAY to listen to this thought provoking edition of BHP Shorts.

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“Seek more meaningful moments.”

That simple and powerful phrase is one of the (many) memorable lessons I pulled from a recent conversation with Dr. Russell Jaffe right here on the BHP.

Reflecting on that mantra recently, I was reminded of one of my favorite books I’ve read in the last few years: Chip and Dan Heath’s The Power of Moments: Why Certain Experiences Have Extraordinary Impact.

If you’re interested in transcending average, mundane moments in your own life, or creating meaningful memories for clients, customers, or friends and loved ones, this book lays out the science and strategies behind the moments that elevate our lives and how we can create more of them.

Here are 6 big takeaways from The Power of Moments by Chip and Dan Heath.

PRESS PLAY to tune in and go a bit deeper on each of these.

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“My tribe is weak. How do I elevate my social circles?”

A few weeks ago I got this question via email from a reader who was listening to F*ck Your Feelings on Audible.

I get this question a lot – so I turned my response into this BHP Short:

The people with whom we spend our time have a powerful influence on our values, choices, and behaviors.

These social circles as well as the the beliefs and actions that they spawn are what dictate the trajectory of our lives.

So if you’re looking for some ways to positively your social circles – and your life’s path – today’s BHP Short is FULL of some helpful strategies. PRESS PLAY to tune in.

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When practicing their putting, pro golfers often putt to tees in the ground instead of an actual hole.

Snipers pick a button on a shirt.

The best hunters pick a hair, not an area.

All three are utilizing the same strategy:

Aim Small = Miss Small

If you’ve seen American Sniper, you may recognize this advice.

Turns out, this phrase is more than a catchy maxim.

Studies on shooters support it. I’ll explain on the newest BHP Short, but it supports the notion that narrowing our focus tightens our groupings, making our misses/bad shots/mistakes smaller in magnitude.

Since you’re reading this far, here’s the takeaway: the more we narrow our focus, the greater our odds of success and the smaller our deviations.

Pick a target and get specific. Very specific.

Then, put in the hours of deep, focused work to improve and work towards mastery – whether it’s sales, shooting, putting, cooking or any other skill.

Make training/preparation more difficult than the real thing.

Remember, we won’t rise to our exceptions – we fall to the level of our training.

Or as Steven Pressfield so poignantly puts it:

Amateurs do it until the get it right.

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Two weeks ago, Steve Smith and I team taught a High Performance Practices seminar for the Fairfax County Police Department.

Steve, aka @fuelingperformance on the IG, has worked as the resident chef and nutritionist for the NBA’s Oklahoma City Thunder, the NFL’s Houston Texans, and the most elite operators in our nation’s Special Force Operations.

For this seminar, we spent two eight-hour days working closely with SWAT officers, 911 dispatchers, Detectives, Patrol officers, police psychologists and more. Our mission was simple: provide tools to help these individuals become better humans and better performers.

Here are some of my takeaways from Steve’s talk. PRESS PLAY for the details and lessons.

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Life is a constant series of ups and downs.

One mantra that helps me accept and cope with these swings is this:

I first heard this advice from long-time T-nation writer, Chris Shugart who shared this phrase sometime around 2007 or 2008 but it dates back to Johann Wolfgang von Goethe, who left us quite a library of powerful quotes.

We all go through phases, cycles, whatever you want to call them… and this simple phrase has helped me get through some tough times – and get more enjoyment from the good times.

I talk a lot about awareness and how it creates choice.

This is another example of how awareness can help us, in these instances by being aware of the wave of life we’re in/on – a cycle of enduring or enjoying.

These can be micro, macro, meta… the key is to realize that none of them are permanent. Good or bad, they will pass.

So if things are great, smile, soak it up and enjoy it. Recognize the blessing or fortune and express gratitude. Don’t take it for granted.

If things suck, know it will pass and choose to see it as an opportunity to flex our fortitude and resilience.

Oh, and a note on the word endure, the base of endurance…

Endurance is defined as the ability to endure: Endure (verb) = to remain in existence, to last through possibly painful or difficult circumstances patiently; to persevere, to keep going.

What other option do we have? To quit? I’m not taking that route. Are you?

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John Zeratsky is a writer and designer on a mission to help people make time for what matters. He’s the bestselling author of Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days and Make Time: How to Focus on What Matters Every Day.

John’s writing has been published by The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and many other publications. He has appeared on stage nearly 200 times, including at Harvard University, Netflix, and SXSW.

For nearly 15 years, John was a designer for technology companies. At Google Ventures, he helped develop the design sprint process and worked with close to 200 startups, including Uber, Slack, 23andMe, Flatiron Health, Blue Bottle Coffee, and Nest. He was also GV’s in-house copywriter, editor, and content strategist; he created and edited the GV Library, which has reached millions of readers since 2012. Previously, John was a designer​ at YouTube and Google, and an early employee at FeedBurner, which Google acquired in 2007.

John’s unique skillset and experiences make for an amazing conversation that we’re excited to share with you here on the BHP. PRESS PLAY to tune in!

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