An interview with Tom Richards, Founder and Managing Editor of the Activist in Motion and Principal of the Activist in Motion Advisory Services
But I don't think that, broadly, what's happening inside the club—the professionalism and the credibility—is being communicated or translated outside the club. And that's put us in this position where we are now being "non essential," lumped together with bars and restaurants and casinos, when we should be lumped together with healthcare providers, allied health professionals, and people who are doing the best work in the community.
Tom Richards
Communicating a club’s value proposition to the community
COVID-19 and “essential” businesses
Moving away from “non essential” toward “essential”
Understanding the needs of the community
The Activist in Motion vision
Transforming the health & fitness industry
5 steps to becoming an essential community resource
Connecting health clubs to healthcare
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