Move to Live®More

An interview with Dr. Rachelle Reed, Chief Health and Science Officer for SweatHouz

And so for me it required a quick mindset shift into how can I help use the science to either improve the product or service or to make the instructors more skilled and/or to help drive the sales process so that we can get more people in the door and keep them for longer? Because if we can keep them for longer, the business is more profitable and they're hopefully earning some of those health benefits that are associated with regular exercise.
Dr. Rachelle Reed

Academia pathway
Industry pathway
Communicating science to impact business profitability and consumer behavior
Fitness sector as the third space
Using data to drive programming and adherence decisions
Tips for communicating science to consumers
Examples of communicating science to consumers
Tips for communicating science to operators

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@MovetoLiveMore

An interview with Pete Moore,  Founder of Integrity Square and host of HALO Talks.  

And look, at the end of the day, health insurance companies need to realize that preventive health is actually a business model. Prescriptive health is not a long term sustainable business model. We can't afford to have 10-year old kids that have type two diabetes.  One, that's completely unacceptable from protecting your neighbor, if you want to go back to the 10 commandments, if you will. We need to take care of people, and we need to make sure that they're not marketed to unnecessarily, and we also need to make things accessible and affordable.
Pete Moore

Health Active Lifestyle Outdoor (HALO) Sector
Health & fitness industry meeting the needs of people with obesity
Health & fitness industry meeting the needs of older adults
Thinking outside the walls of a health club
Public-private partnerships
Preventive health as a business model
Outdoor physical activity
Innovation in the sector

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Dr. Ethan Scheiner, author of Freedom to Win: A Cold War Story of the Courageous Hockey Team that Fought the Soviets for the Soul of Their People. 

So I talked to Martina Navratilova for this book. And she had this incredible line. She actually led to the title of the book. She said, the hockey, the hockey games went beyond sports, they gave people hope. And she said, ultimately, whether they won these games, that was going to help uncover whether they still had, and these are her words, the freedom to win, which is totally incredible and I immediately stole it and made it the title of the book.
Dr. Ethan Scheiner

Story inspiration
Why sports matter 
The freedom to win at sports
 Martina Navratilova and freedom
Parents as coaches and critics
Conditioning and the key to sporting success
Writing the hockey scenes

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Amy Boone Thompson,  Owner and CEO of IDEA Health & Fitness Association.

I keep using the word unify. But it really hasn't been a collaborative, unified industry ever since I've been in this space, and I've been in for over 30 years. Something is happening. And there's a shift right now where we're coming together.
Amy Boone Thompson

Health & fitness industry background
Advocating for fitness professionals
Leaning into soft skills
IDEA Health & Fitness Association evolution
Needs of fitness professionals and operators
Professionalization of the sector
Movement for all
Setting the terminology
World Active objectives
Collaborating on research and data
Call to action
Unifying the sector

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Dr. Elaine O'Brien, author of The Power of Play: Optimize Your Joy Potential.


Then there's the biochemical things, right?, the dopamine that we get when we're playing, the brain derived neurotrophic factor, we can just really connect with people on a bigger level. We have a saying, let joy be your magnet.  So if you can prime joy in your day, every day, it just helps you to really live your life more fully, more vibrantly. And I think going through the years, that's a real protective factor for you in terms of helping you to be more resilient…
Dr. Elaine O'Brien

Positive psychology
Dance fitness and flow
Influence of dance fitness background
Dance fitness instructors helping others
 Movement and play
Play and joy
Play and well-being
The science of play
The downsides of not playing
 Finding flow while writing

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Ryan Glatt, Senior Brain Health Coach and Director of FitBrain at Pacific Neuroscience Institute Foundation.


And often what I find in order to get towards a what we call a brain healthy exercise prescription, whether that's an individual who wants to prevent dementia, an individual with mild cognitive impairment or a person with Parkinson's disease, the prescription is that 150 to 300 minutes moderate to vigorous physical activity minimum per week, but also adding some variety. So you want some aerobic, you want some resistance training and you also want neuromotor.
Ryan Glatt


Brain health coaching
Specialization in brain health
 Reason for specializing in brain health
Dual tasking
Brain healthy exercise prescription
Evidence base linking exercise and brain health
Whole body of evidence
Health & fitness industry trends
Scientific accuracy
Referral networks for linking brain health and exercise
Achieving optimal brain health
Role modeling
Developing a scientific literacy skill set

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Jeff Speck, Author of Walkable City: How Downtown Can Save America One Step at a Time.

How do you create an environment in which people are making the choice to walk or bike, in fact, rather than to drive? And the answer is that the walk has to be as good as the drive. And for the walk to be as good as the drive. It needs to do four things simultaneously. It needs to be useful, safe, comfortable, and interesting. So we look at the factors that contribute to each of those four things. And we try to improve them.
Jeff Speck

Urban design and walkability
Supporting the choice to walk or bike
Walkability and longevity
Walkability and COVID
Walkability and quality of life
Walkability and schools
Bike infrastructure
Bikeability and health benefits

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Francesca Schuler, President of the California Fitness Alliance.


And then the long term vision would be hopefully we could get some funding to run an ongoing public service campaign that's all about kind of movement for mental and physical fitness. And that could take a form of a variety of TV ads, billboards, etc. Just inviting people, educating people, building awareness around the importance. We say that pharmaceutical companies spend billions of dollars and they sell hope in a pill on their TV commercials.  I want to sell hope in a workout.
Francesca Schuler

Health & fitness industry background
California Fitness Alliance mission
Being at the table
Changing the perception of the health & fitness industry
California Moves Month success
California Equal Pay Pledge
Rebranding the industry
Research linking movement and mental health
Call to action for California Moves Month

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Mike Leveque, Group COO and CEO of the Americas for MyZone®.


So it's a heart rate-based platform, but we focus on intensity rather than fitness. And that's sort of the secret sauce of MyZone® is, we wanted to create a system that included gamification, to make sure to keep the member interested and motivated to hit their fitness goals and to continue along their fitness journey.
Mike Leveque

MyZone® history and vision
Social connectedness
Motivation
Cooperation and collaboration
Corporate fitness
Congressional Physical Activity Challenge

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Dr. Carol Maher,  Professor of Population and Digital Health at University of South Australia.

So it's really interesting that the leading U.S. clinical guidelines for managing depression and anxiety consider exercise as an alternative treatment. Because that really implies that there's not evidence behind it or that it sort of isn't congruent with mainstream medicine. And neither of those things is true.  Exercise is very well accepted by mainstream medicine as holding real physical and mental health benefits.
Dr. Carol Maher

Study conclusions on effectiveness of exercise and physical activity
Exercise as a mainstay approach
Bridging the evidence gap
Effectiveness of interventions by frequency, intensity, time, type
Effectiveness of shorter programs 
Exercise has a larger effect than medication and psychotherapy
Exercise as a legitimate form of treatment for depression and anxiety
Takeaways for clinicians
Takeaways for policy makers
Takeaways for patients

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore