Move to Live®More

An interview with Adam Zeitsiff, Chair of the National Health & Fitness Alliance. 

This is a great chance for our industry folks and gyms to go out there and build partnerships and get a continual referral stream that has nothing to do with health insurance, co-pays and CPT codes.  Just, hey, my doctor just prescribed this to me. He said I should really be lifting weights three or four days a week. How can you help?  There’s another customer.
Adam Zeitsiff


Advocating for the health & fitness industry
Addressing the youth mental health crisis
Amplifying the voice of the industry
Technology trends supporting physical activity behavior change
Augmenting in-person fitness with AI
Anti-obesity medications as an opportunity for the industry
Prescribing strength training

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@MovetoLiveMore

An interview with Malorie Polster, Physical Activity Advisor, and Katie Costello, ORISE Health Communications Fellow, at the U.S. Department of Health and Human Services Office of Disease Prevention and Health Promotion.

We've generally found that the main messages of Move Your Way, really promoting the social components of being active. People really do want to get active with their friends, with their family, they don't like to do it alone. And helping people find ways to be active that are really enjoyable or fit well into their lifestyles really do resonate across all of those audiences.
Malorie Polster and Katie Costello

Making the Physical Activity Guidelines accessible
Translating the evidence for different audiences
Determining what resonates with different audiences
Positive framing to support consumer behavior change
Communities using the campaign to help community members move their way
Community Playbook resources making an impact
Making the Community Playbook even more actionable and accessible

https://health.gov/our-work/nutrition-physical-activity/move-your-way-community-resources

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https://www.movetolivemore.com/book
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@MovetoLiveMore

An interview with Emma Zwiebler, Interim CEO at the World Federation of the Sporting Goods Industry.  

But one of the key things for our work, particularly around physical activity, is the partnerships that we have. We very much believe that particularly in the case of physical inactivity levels globally, which I'm sure we'll come on to, it's not something that can be resolved by the industry alone. It can't be resolved by governments alone or by policymakers or NGOs. We have to find a way in which we can work together if we are to transform behavior on a global level.
Emma Zwiebler

Working together to transform physical activity behavior
Connecting the dots between strategic priorities
Garnering attention for physical activity
Physical inactivity as an existential threat to the sporting goods industry
Public-private partnerships to increase global physical activity levels
Reaching across silos

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Dr. Kenneth Cooper, Founder of The Cooper Institute and Founder and Chairman at the Cooper Aerobics Center.

I've had hundreds of letters from people telling me I wish I'd known 20 years ago how much better I could feel. But once I got in shape and followed your recommendations, I felt the best I've ever felt in my life. Do you want to enjoy that type of life you're now maximizing your feelings and feeling good, you're not depressed, you're enthusiastic.
Dr. Kenneth Cooper

Getting the whole family moving
Debunking fitness myths
Training healthcare providers to talk to patients about movement
Career successes
Moving to live longer, live better 
Healthy aging tips

Dr. Cooper advocates the following aerobic-strength training balance:

• If you’re 40 years old or younger, devote 80 percent of your workout time to aerobic training and 20 percent to strength training.
• If you’re 41 to 50 years old, shift to 70 percent aerobic and 30 percent strength work.
• If you’re 51 to 60, do 60 percent aerobic exercise and 40 percent strength training.
• After you pass 60, divide your workout time more evenly between the two strategies – while still giving an edge to aerobic exercise, which provides the most health benefits: 55 percent aerobic work and 45 percent strength work.

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Dr. Tyler Spencer, Founder and Executive Director at Grassroots Health.

Yes, physical activity is an absolute core component of every single element of the curriculum. And you're exactly right, physical activity for many students is a hook to be, to want to be involved, to have fun, to engage with the curriculum. Physical activity, I think probably for the audience of this podcast, is also a method for helping students retain the information. It's also helpful for keeping students focused throughout the school day, being able to move their bodies.
Dr. Tyler Spencer

Grassroots Health origin story
Physical activity as core to the curriculum
Incorporating fun and games
Collegiate athletes coaching middle school students
Treating movement and health as a core topic
A bottom-up and a top-down approach

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Dr. Karlie Intlekofer, Co-Founder at Treo Wellness and Global Wellness Researcher at Matrix Fitness

And I should mention for anyone who's interested in longevity, it's like people talk about the fountain of youth.  And it's like movement is so central to that you really can't live your best life in terms of well-being or brain function or any of the above in a body that is sedentary.
Dr. Karlie Intlekofer

Inspiration for studying neuroscience and behavior
Studies linking exercise and brain health
Messaging the brain health benefits of movement 

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Tom Farrey, Founder and Executive Director of the Sports & Society Program at The Aspen Institute.

And that led to me wanting to solve the problems that were identified in the book.  Specifically, how can we be the world's sports superpower while still only, we know, one out of every four or five kids are actually physically active enough. I mean, what was the disconnect with our system? So I had all of this knowledge, all of these insights around policies and sports structure and governance and parent matters, and physiology and on and on and on, and I was like, look, I got to do something with this, someone's got to build a better sport system.
Tom Farrey

Working at the intersection of sport and the public interest
Taking a child-first approach
Identifying the gaps and the opportunities
Defining success in sports programming
Expanding the definition of sport

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

https://projectplay.org/parent-checklists
https://projectplay.org/reports

An interview with Debbie Bellenger, Founder/CEO of DB Fitness and Wellness Solutions LLC.

I think employees’ voice equals employee choice. And because employees are looking for some of the things that improve mental health, meditation, breathing, yoga, Pilates, walking in nature, forest bathing, hiking, cold plunge. These are all gaining a great deal of interest and momentum. A lot more interest in outdoor activity, hiking, biking, walking, very exciting times. So it I think we're going to see a lot of innovation in corporate wellness in these next several years. Because what we've done in the past will maybe not necessarily suit employees’ needs with this changed work environment and changed interests of our consumers which drive a lot of what it is that we need to provide.
Debbie Bellenger

Providing customized wellness programs
Meeting the needs of employees
Creating successful employee wellness programs
The success of walking programs
Employee wellness trends
Incentivizing return to work
Opportunity for fitness professionals

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Ashley Hunter, Founder and Executive Director at the Fit Kids Foundation.

But all kids, all people need to move and have that physical literacy for their lives. And when you help young kids, young people, learn those movements, learn to love being active, learn that it feels really good on your body and your mind when you move your body. They grow into adults who feel the same way and continue those behaviors. It's sort of like learning a language.
Ashley Hunter

Fit Kids Foundation origin story
Learning the language of movement
Scaling the initiative
Addressing mental health
Fitness, games and sports curriculum
Addressing intimidation (and future gymtimidation)
Active kids do better
Return on investment in movement
Governor’s Council addressing mental health and well-being
California Moves
Focusing time and resources on getting kids moving
Addressing the fitness opportunity gap

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore

An interview with Dr. Jonathan Bonnet, an Obesity and  Lifestyle Medicine Physician at the U.S. Department of Veteran Affairs  

Another really important point with any of the anti-obesity drugs that we're talking about nowadays, within the package insert, it tells you it should only be prescribed along with diet and exercise or increased physical activity and reduced caloric consumption. So it makes it explicit that it's actually inappropriate to give them without those things.
Dr. Jonathan Bonnet

Defining and prescribing lifestyle medicine
Lifestyle medicine tools
Lifestyle medicine and anti-obesity medications
Framing the health benefits of physical activity
Prioritizing resistance training
Finding health at the gym
Reimbursement for exercise services
Health & fitness industry opportunity
Size of the health & fitness industry opportunity

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https://www.linkedin.com/company/move-to-live-more
@MovetoLiveMore