When you start out as a designer you'll likely focus on the visuals. But as you begin to understand the role design plays in business, you'll start to see the value of good brand strategy, and will want to work closer with your clients to understand and solve deeper business challenges before you work on any design.

For some designers, as they grow in their career they become more interested in the strategy side of branding more than the design, and they may want to focus on that full time. But how can you make the transition from designer to full time brand consultant?

On this weeks podcast we learn how Matt Davies did it. Matt started out as a designer, built an agency and managed a team before becoming a full-time independant brand consultant. Ian interviews Matt to discover his journey, why he made the transition, how he works with clients, and how becoming a brand consultant has allowed him to earn a higher income too.

Matt Davies is a brand & culture strategy consultant, UK top 50 advisor, speaker, co-host of JUSTBranding and the author of 'Storyategy', a book designed to help business owners unlock the power of their brand with a story based branding strategy.

This episode is sponsored by Wireframe, a podcast from Adobe XD.

Show notes and full episode transcription can be found here: https://logogeek.uk/podcast/designer-to-brand-consultant

 

Books & Resources Mentioned

• JUSTBranding Podcast
• Storyategy: Unlock the Power of Your Brand with a Story Based Branding Strategy - Buy on Amazon US | Amazon UK
• Million Dollar Consulting: The Professional's Guide to Growing a Practice - Buy on Amazon US | Amazon UK
• Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Buy on Amazon US | Amazon UK
• Zag: The #1 Strategy of High-Performance Brands - Buy on Amazon US | Amazon UK
• Brand Flip: Why customers now run companies and how to profit from it - Buy on Amazon US | Amazon UK
• Scramble: How agile strategy can build epic brands in record time - Buy on Amazon US | Amazon UK
• Freelance with Janda Training Course