E23: MrBeast's top advice for creators is to invest more time in ideating a video, article, or any content.

60 minutes of effort put into a mediocre idea is not as good as 60 minutes of effort put into a great idea - and some great ideas need time.

In today's episode I take this advice to the test and share my results.

Then I share my thesis on success, leverage, and consistency.

Most people overestimate what they can do in two weeks but underestimate what they can do in two years.

Consistency and vocality over time are everything.