In this episode, Tom Caravela is joined by Mahesh Tawney to explore the evolving role of Medical Outcomes Liaisons (MOLs). They delve into the distinctions between MSL and MOL positions, highlighting the unique value narrative MOLs bring to the table. The discussion covers collaboration with market access and reimbursement specialists, as well as the metrics used to gauge MOL success. Tom and Mahesh emphasize effective communication strategies and the importance of both IQ and EQ in liaison roles. The conversation also touches on the collaborative mindset necessary for MSLs, strategies for transitioning from MSL to MOL, and networking. The episode concludes with insights into the future of MOL roles.

(0:00) Introduction to Mahesh Tawney and Episode Theme

(1:13) Sponsor: Momentum events

(2:01) Defining Medical Outcomes Liaison (MOL)

(3:26) Key Differences Between MSL and MOL Roles

(7:28) Value Narrative for MOLs

(10:22) Collaboration with Market Access and Reimbursement Specialists

(11:00) Metrics for Measuring MOL Success

(17:17) Communication Strategies for MSLs and MOLs

(19:11) Importance of IQ and EQ in Liaison Roles

(20:56) Collaborative Mindset in MSL Roles

(21:44) Transitioning from MSL to MOL

(27:42) Networking and Building Relationships

(31:58) Future of MOL Roles

(35:15) Episode Wrap-up and Sponsor Mention