Uncle Marv welcomes back Paul Green, founder of MSP Marketing Edge, to discuss simple marketing strategies that can help MSPs attract new clients and grow their business. Paul shares how he has clarified and simplified his mission over the last year, focusing on how effective marketing can transform an MSP owner's lifestyle, reducing work hours and increasing personal time. Paul introduces his three-step lead generation system designed to help MSPs generate more leads and acquire new clients consistently. He emphasizes the importance of building audiences, growing relationships, and converting those relationships into paying customers. Paul also touches on leveraging AI tools to enhance marketing efforts, while still maintaining a personal and human touch to avoid generic content.

Main Topics Covered:

1. The Three-Step Lead Generation System

Paul breaks down his six-word marketing strategy: Build Audiences, Grow Relationships, Convert Relationships. He explains how MSPs can implement this system to simplify their marketing efforts and achieve consistent lead generation.

2. Building Your Audience

Paul emphasizes the importance of identifying and building audiences on platforms like LinkedIn and email databases. He shares practical tips for connecting with potential clients, gathering email addresses, and leveraging LinkedIn Sales Navigator.

3. Content Marketing and Relationship Building

Content marketing is still a highly effective method when trying to build a strong relationship with your audience. Instead of marketing campaigns, Paul suggests setting up a marketing system. It has to be a system where you are consistently showing up and providing quality and engaging content.

4. Leveraging AI in Marketing

Paul discusses how to use AI tools like ChatGPT and Perplexity to enhance marketing efforts, conduct research, and personalize content. He also warns against relying solely on AI-generated content and emphasizes the importance of maintaining a human touch and unique personality.

5. Converting Relationships into Clients

Paul shares the best (but slightly hardest) way to convert your audience into clients is through relationship-building calls. He suggests hiring a back-to-work mom as an in-house caller who can connect with potential clients, gather information, and schedule appointments.

Why Listen?

This episode provides a clear, actionable roadmap for MSPs looking to improve their marketing efforts and grow their businesses. Paul's simplified three-step system and practical advice on leveraging AI and content marketing offer valuable insights for MSPs of all sizes.

Resources Mentioned:

• MSP Marketing Edge: https://www.mspmarketingedge.com/
• MSP Marketing Start Here (Book): Amazon, Audible
• HubSpot:https://www.hubspot.com/
• ActiveCampaign:https://www.activecampaign.com/
• MailerLite:https://www.mailerlite.com/
• MailChimp:https://mailchimp.com/
• Perplexity AI: https://www.perplexity.ai/
• ChatGPT:https://chat.openai.com/
• Hemingway Editor: http://www.hemingwayapp.com/
• American Bar Association (ABA): https://www.americanbar.org/

=== SPONSORS

• Premier Partner: NetAlly
• Internet Provider: Rythmz
• Production Gear Partner: Liongard
• Digital Partner: Designer Ready

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=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
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