There's a lot of bad advice when it comes to selling in the MSP industry. I've never done the hard sale or scare tactics BS that are often recommended by sales vendors in the MSP space and we've scaled very fast without it.

I've been on the search for a Sales equivalent to my marketing style and I think Brian is that guy.

His approach to sales lines up very well with how I conduct my own sales process and he provides solid advice throughout the podcast.

If you want to feel good about your sales process and close more of the deals that you do get as you start marketing more, give this episode a listen!