Here's why having USP matters and also some bad examples that I've heard of from other managed service providers.

MSPs: what is your unique selling point?

The MSP Marketing Machine Podcast by Scott Millar is about the marketing challenges faced by managed service providers (MSPs). In the episodes, Scott provides practical and actionable solutions for standing out on SEO, tips for consistent marketing, and advice on how to manage sales leads. He covers various topics such as SEO, email marketing, website design, unique selling point, and the importance of having a marketing strategy. The podcast also includes discussions on the most effective marketing channels, how to build an email list, and the three big marketing mistakes that MSPs make. https://www.itrockstars.net

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MSPs: what is your unique selling point?

MSPs: what is your unique selling point?

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