This week we take a look at Ad Campaign Villains - the Goofuses to the Gallants for whatever brand created them. Fear is a powerful selling point, and if hideous troll-beasts drilling into your teeth is enough to get you to worry about the quality of your toothpaste, then the ad wizards have done their job.

SHOW NOTES

1:55 - Barney Rubble from Fruity Pebbles (Michael's Choice)

5:00 - Kids from Trix Cereal (Richard's Choice)

7:59 - Mayhem from Allstate (Michael's Choice)

10:12 - The Hamburglar from McDonald's (Joint Choice)

15:44 - Get a free 30-trial of Audible, the world's leading audiobook provider, by going to www.audibletrial.com/rushmore.

16:12 - Cavity Creeps from Crest (Richard's Choice)

19:40 - The Bully from Charles Atlas Bodybuilding Ads (Michael's Choice)

23:25 - The Frito Bandito from Fritos (Richard's Choice)