If you watched Saturday morning TV, you knew that some of the most interesting cartoons weren't even the regular shows - they were the commercials. Because what better way to hawk sugar bombs disguised as part of a nutritious breakfast than to come up with a cool or silly talking animal - preferably one who is having a mental breakdown because they can't get their favorite cereal?

This week we're joined by certified cerealogist Jeff Myhre as we discuss some of the most iconic cereal mascots of all time. This episode? It's GRRRRRR-... actually, I don't want to brag too much. It's OK, though.