October 25, 2018

“Muaauughhh, the French… champagne…”

1 hour 15 minutes

Webcomics weirdos Dave Kellett and Brad Guigar are talking comics! When a Patreon backer hits the viral jackpot, they wonder if it wasn’t fool’s gold. This turns into a discussion of smart online marketing, how publishing religious content is like posting NSFW comics, and one overarching theme — social media isn’t about generating Buzz so much as it’s about building Community. Then, the boys talk about getting a publisher excited about comics, and finally, those sentimental things we hold onto that we should probably let go.

BUT FIRST, “Muaauughhh, the French… champagne…”

Show notes

00:00 — Orson Welles stumbles through a Paul Mason wine commercial blitzed off his keister.

09:48 — It’s illegal to run a raffle on Patreon… unless you do it this way.

18:10 — Going viral… is it “fool’s gold”?

22:40 — If your promotion isn’t clickable, it’s useless

24:46 — Frequent/Consistent/Significant still plays a role in today’s webcomics publishing

28:19 — Posting cartoons about divisive topics will have significant consequences

29:35 — Publishers of religious-themed content should pay close attention to how successful publishers of NSFW content operate. The two require a very similar approach

32:23 — Niche publishing

35:37 — Generating BUZZ on social media vs cultivating COMMUNITY

43:43 — Buying advertising is too much money for not enough return

44:28 — Being a guest on a podcast/YouTube channel… is it good promotion?

46:36 — Webcomics growth is usually slow growth

47:31 — How do you go about getting a publisher excited about comics if they're not typically known for it?

56:46 — What are the things you should probably sacrifice practically speaking, but you're just not ready to part with, because they remind you of good times of why you love being a cartoonist?

01:07:54 — When you’re introduced to a cartoonist who is apparently a big deal...but you’ve never heard of them

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Brad Guigar is the creator of Evil Inc and the editor of Webcomics.com

Dave Kellett is the creator of Sheldon and Drive.

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Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

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By Brad Guigar and Dave Kellett

4.9

310310 ratings