Next in Media

Multicultural marketing is finally getting more focus from brands - but still has a long way to go


Listen Later

Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts toward diverse media spending is still a work in progress.

 

Guest: Gonzalo Del Fa

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

...more
View all episodesView all episodes
Download on the App Store

Next in MediaBy Mike Shields

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

43 ratings


More shows like Next in Media

View all
Decoder with Nilay Patel by The Verge

Decoder with Nilay Patel

3,137 Listeners

Pivot by New York Magazine

Pivot

9,541 Listeners

Channels with Peter Kafka by Vox Media Podcast Network

Channels with Peter Kafka

555 Listeners

The Daily by The New York Times

The Daily

112,500 Listeners

Strictly Business by iHeartPodcasts

Strictly Business

91 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,442 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

16,002 Listeners

The Powers That Be: Daily by Puck | Audacy

The Powers That Be: Daily

364 Listeners

Plain English with Derek Thompson by The Ringer

Plain English with Derek Thompson

2,252 Listeners

The Ankler Podcast by TheAnkler.com

The Ankler Podcast

105 Listeners

The Town with Matthew Belloni by The Ringer

The Town with Matthew Belloni

1,075 Listeners

Marketecture: Get Smart. Fast. by Ari Paparo

Marketecture: Get Smart. Fast.

21 Listeners

The Interview by The New York Times

The Interview

1,541 Listeners

The Varsity by Puck | Audacy

The Varsity

58 Listeners

The Grill Room by Audacy | Puck

The Grill Room

52 Listeners