More companies are embracing multiculturalism and approaching their audiences with a renewed recognition – and celebration – of their differences. This is especially true in the health care space where there is a growing recognition for the need to create culturally relevant campaigns that speak to all audiences. In this episode of the PRovoke Media Podcast, Megan Miller is joined by Ricky Fairley CEO of TOUCH, The Black Breast Cancer Alliance and Dina Alban vice president, and co-chair of the DE and I committee at Coyne PR, to talk about how the industry is adapting to multiculturalism.