We’re celebrating our 100th podcast episode with Liz Schloss! 100 is such a powerful and significant number and I love that it represents infinite possibilities as well. It made perfect sense that I would be interviewing Liz Schloss, COO of Baron Properties. Listen in as she shares her methods for decision-making, delegating, and thriving in an executive role.

TUNE IN TO HEAR LIZ SHARE:

• As COO of Baron, what are your core responsibilities? What does an average week look like for you? Can you share a little bit about your journey?
• What underrated skills helped you in the role you have today?
• How do you cast a vision for the future with your team?
• What is your process for problem-solving business-related challenges?
• How do you recenter when you face a setback or feel defeated?
• In a world where everything has a sense of urgency, how do you set your priorities for the week?
• How do you handle delegation?
• What are some of the challenges you’ve faced as a woman in a leadership role? How did you overcome them?
• Our podcast focuses on Marketing Home AND Marketing YOU. How can individuals better present themselves for opportunities they want? How does someone put themselves in line for that opportunity?

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The April edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas, plus, we’re sharing secrets from a luxury marketing specialist.

This week I have a special guest with me- Carly Peters, Senior Marketing Specialist at Quarterra.

As a Marketing Director over ten luxury communities, you’ll want to hear Carly answer these insightful questions:

• What is your current role and what does a typical day in-the-life look like for you?
• How do you approach overall marketing for your communities?
• What strategies do you use for social media?
• What is a recent marketing or occupancy challenge you've overcome with your team?
• What marketing trends are you most excited about?
• Any marketing or leasing tools you can't live without?

In the March & April edition of SproutMonthly: The Apartment Marketing Magazine you’ll find all things Spring:

• 25 Fresh Resident Events
• 10 Ideas to Drive Leads
• Walk-thru Wednesday: Virtual Tours Made Easy
• Secrets to a Community Garden with Anna-Maria Dimitratos
• RPM Careers Week Gift Guide
• Resident Gifts for Welcomes, Renewals, or Just Because
• Monthly Planning Calendars

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Lisa Trosien, Award Winning Multifamily Speaker, Educator, Consultant, Mom, Proptech Advisor, Sales Training Expert, Apartment All Star… is joining us for this week’s podcast. And she’s sharing a career’s worth of lessons.
Lisa has experience with everything from affordable and Section 8 housing to new construction and class A++ assets, and she’s worked in virtually every type of location – from rural markets to Michigan Avenue, she’s been there. She truly relates to just about anyone in our industry!She finds great joy in helping individuals and it really comes across in this podcast. Listen in and let Lisa be your mentor for the day.

Here are just a few of the things she shares:

• Where do passion and proficiency come together for you in terms of your career?
• What do you attribute to your longevity and longstanding success?
• What opportunities do you see in the educational space? Areas for improvement in event attendance? Retention?
• How do you come up with such thought-provoking conversation starters on social media?
• Any tips for taking online connections and turning them into real-life relationships?
• What marketing trends are you most excited to watch in multifamily? What trends feel overrated?
• What are the most undervalued marketing and leasing strategies?
• What are your thoughts on personal branding? How can it be done well?
• You hand a notecard to a new leasing professional with no more than 3 sentences on it. What advice are you sharing?
• What advice would you give an operations executive based on what you hear from onsite teams? (What you wish they would really hear.)

Sign up for the SproutMonthly multifamily marketing and retention magazine at trysproutfree.com

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This week we’re sharing DOUBLE the gems with personal brand geniuses Chris Arnold, Co-founder of Authentic Form & Function and host of Transforming Cities, and Mike Wolber, Chief Revenue Officer at Rent Dynamics and host of Modern Multifamily.

Tune in to see how personal branding can help you as an individual and also your company. We’re talking about the sharing of knowledge, gaining attention through that process, and then using that attention wisely.
“The more I amplified my voice personally and the business I represented, it led to warmer introductions, hugs instead of handshakes at conferences, and things like that.” — Mike Wolber
“My rule of thumb is: Provide value at least ninety percent of the time and only ask for something ten percent of the time or less.” — Chris Arnold

Chris and Mike share:

• How do you and others benefit from your personal brand?
• Do you need a strategy for building your online brand?
• How do you come up with varied content?
• How can you build your confidence?
• Strategies to post consistently without letting LinkedIn take over your entire day
• Two things that are a real turn-off when it comes to personal branding
• An honest evaluation of what I (Barbara) can do better with my brand on LinkedIn

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In the March & April edition of SproutMonthly: The Apartment Marketing Magazine you’ll find all things Spring:

• 25 Fresh Resident Events
• 10 Ideas to Drive Leads
• Walk-thru Wednesday: Virtual Tours Made Easy
• Secrets to a Community Garden with Anna-Maria Dimitratos
• RPM Careers Week Gift Guide
• Resident Gifts for Welcomes, Renewals, or Just Because
• Monthly Planning Calendars

Plus, don’t miss our special guest Anna-Maria Dimitratos, Artisan at Judson Park’s Resident Coordinator. She spills the seeds (community garden style) on all things events!

View your copy of the March SproutMonthly HERE.

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It’s not every day that you get to sit down with a leader as thoughtful and impactful in the multifamily industry. Referred to by many, myself included, as MB - The OG of Multifamily. Mike Brewer is the real deal. Get to know him better in this special episode of the Marketing Home, Marketing You podcast.

Listen in as he shares how a personal routine helps him show up as the best version of himself for other people, how to implement a to-do and to-don’t list, the benefits of a gratitude journal, dealing with setbacks, the pros and cons of personal branding, a reading list that will open new doors, how to spot diseased sheep in an organization, and his most important piece of advice for onsite team members.

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Chris Arnold, Co-Founder of Authentic, and Natalie Linan, Director of Marketing for Black Field Management, join me this week to share apartment marketing trends in 2023 that you need to know. This is part two of our Marketing Masters Series. 

TUNE IN TO THE FULL EPISODE TO HEAR MY GUEST’S RESPONSES TO THESE QUESTIONS:

1. What marketing trends have you most excited about for the new year?
2. What types of marketing are underutilized in the multifamily space?
3. Can you share some of your recent successes/projects and what strategies/tactics were implemented?
4. Any other marketing tips you'd like to share?

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I've invited several of my friends and colleagues that I admire in the marketing space to teach us all things marketing for 2023. This week, join Kristi Fickert, VP of Enterprise Growth at Realync, and Grady Newman, Founder at Resi as they share some marketing tips and trends for 2023, as well as some marketing areas you might be underutilizing.

Tune in to the full episode to hear my guest’s responses to these questions:

1. What marketing trends have you most excited about for the new year?
2. What types of marketing are underutilized in the multifamily space?
3. Can you share some of your recent successes/projects and what strategies/tactics were implemented?
4. Any other marketing tips you'd like to share?

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The February edition of SproutMonthly: The Apartment Marketing Magazine is full of lovely marketing ideas and resident event ideas.

Inside you’ll find:

• 10 Lovely Resident Events
• 6 Resident Notices You Can’t Live Without
• Social Media the Simple Way
• 5 DIY Resident Gifts for Any Budget
• Love and Leasing
• February Planning Calendars

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A company that got its name from a ship in 1621 carrying the first Dunton ancestor: Bonaventure.A people company that just happens to be in real estate.A CEO who sees the world through a different lens with an uncanny ability to navigate unchartered waters.Buckle up, my friends. Dwight Dunton, Bonaventure’s CEO gives us 38 minutes and 46 seconds of his time. And you’re going to want to hear what he has to share.

At just 25, Dwight Dunton was in a very fortunate situation to buy a 370-unit apartment building. The catch? No apartment experience. Listen in as he shares what he’s learned along the way in building a true people company and as a CEO who sees the world through a different lens. Plus:

• How are Bonaventure’s core values more than just words?
• How do you balance the demands of your role as CEO?
• How do you recover when you face a setback or feel defeated?
• Can you share any key decisions you’ve made over the years that were pivotal for massive growth for Bonaventure?
• What are your criteria for your core leadership team?
• What has you fired up for 2023?

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