Moms have taken on new jobs during quarantine for their family - becoming teachers, full-time caregivers, some are sole providers - all the while balancing their anxieties and stress during an unpredictable time and still keeping up with a demanding career in multifamily housing.

How are they meeting the challenges?

I wanted to know, so I reached out to a few of my friends and colleagues in our industry and I’m so excited to share insights from each of them about handling challenges and overcoming obstacles.

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We’re passing the mic!! This time it’s from our Sprout Fam. Rebecca Ross-Gilinsky is the Creative Director at Sprout Marketing and has a brilliant and creative mind that we loveeee her for. She’s based out of Chicago, so we enjoy all the pics of snow she sends our #watercooler Slack channel, and her quarantine TikToks are not to be underestimated. Rebecca is a pro.

Learn from her today on the topic of HASHTAGS. She’ll cover:

What are hashtags?

Why do you need to use them in your post captions?

How do you do it?

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We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality!

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Take the time to craft the prospect’s experience from start to finish, Beyonce-style. By paying attention to the details, putting yourself in their shoes, and going through the process to uncover any frustrations, you will have a high-converting, self-guided tour program in place in no time.

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If you are an apartment property manager that has been struggling to keep up with it all at your community (and heck, at life) the last couple of months, you are not alone, my friend! I have been thinking about you. I know how challenging it has been to deal with quarantine, social distancing and now for many, reopening their leasing office doors. (Are we ready?)

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I launched Sprout Marketing having zero ideas of what it would turn into. I am grateful for the success it’s had, but If I were starting over, I would tackle things a little differently and I’m giving you the insider info you need to start a business successfully. Here are some practical steps and tips you can use when turning your side hustle into your main hustle.

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As this COVID-19 situation unfolded we were all glued to social media watching how individuals and companies were impacted and how they would respond. From an outsider’s perspective I watched as RedPeak jumped into action very early on.

The way they lead and communicate with residents and team members was so impressive, I wanted to visit with COO, Jared Miller, to learn more about what was happening behind-the-scenes to foster such a united front. I think you’ll benefit greatly from his insights as I know I did.

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A good leader is a combo of being intentional and being consistent. And it may feel impossible during this time when things are changing literally from hour-to-hour. Lauren and I hired a business coach. And it was probably the best business decision to date that we’ve made. Here are some things we learned from our business coach.

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Social media in times of crisis can be difficult to navigate as a property manager and realtor, but it doesn't have to be. Pivot your approaches to reach your goals of being a voice of authority, value, and one that people are eager to listen to! Barbara Savona breaks down how you can still "sell" on social media with minor adjustments.

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Amy K Dilisio, Rommel Anacan, Heather Blume, and Barbara Savona share an uplifting message with an actionable plan. You’ll find out how to cope, how to deal, why it’s ok to not be ok, and how to come out of this even better.

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com