The 2022 AIM conference will be held at the end of April, and Chelsea Kneeland is here to preview a study that will be presented by the J Turner Research team. As we are currently in a booming market, the study focuses on how to continue this trend and analyzes how resident perception will play a role. From renewal increases, added technology, increased services, and online reviews, an understanding of what residents expect will add to their positive experience and help companies to succeed even further in the years to come.