Lisa Trosien, Award Winning Multifamily Speaker, Educator, Consultant, Mom, Proptech Advisor, Sales Training Expert, Apartment All Star… is joining us for this week’s podcast. And she’s sharing a career’s worth of lessons.
Lisa has experience with everything from affordable and Section 8 housing to new construction and class A++ assets, and she’s worked in virtually every type of location – from rural markets to Michigan Avenue, she’s been there. She truly relates to just about anyone in our industry!She finds great joy in helping individuals and it really comes across in this podcast. Listen in and let Lisa be your mentor for the day.

Here are just a few of the things she shares:

• Where do passion and proficiency come together for you in terms of your career?
• What do you attribute to your longevity and longstanding success?
• What opportunities do you see in the educational space? Areas for improvement in event attendance? Retention?
• How do you come up with such thought-provoking conversation starters on social media?
• Any tips for taking online connections and turning them into real-life relationships?
• What marketing trends are you most excited to watch in multifamily? What trends feel overrated?
• What are the most undervalued marketing and leasing strategies?
• What are your thoughts on personal branding? How can it be done well?
• You hand a notecard to a new leasing professional with no more than 3 sentences on it. What advice are you sharing?
• What advice would you give an operations executive based on what you hear from onsite teams? (What you wish they would really hear.)

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