Multifamily Unpacked

We are nearing the final episode of season three. 

In this episode, Tyler sits down with Ian Andrews, to discuss all things tech, multifamily operations, and role specialization. 

If you loved this episode, you'll love Forum. Register today: https://forum.eventsair.com/forum-2025

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too. 

In this episode of the report Tyler and Alex cover: 

If you loved this episode, you'll love Forum. Early bird pricing ends 10/31, register today. https://forum.eventsair.com/forum-2025

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Our guest in this episode is Christine Williams, VP of National Operations and Administration with QuadReal. 

She comes into the world of multifamily with a finance background, which gives her a unique perspective on questioning status quo operations and moving to shift them to drive better team and resident experiences as well as efficiency.

QuadReal, under Christine’s leadership is one of the fastest companies we’ve seen centralize operations. Please enjoy learning more about their process. 

If you enjoyed this conversation, you'll love Forum. Register today: https://meet.funnelleasing.com/forum-2026-registration

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too. 

On this episode of Multifamily Unpacked, we’re sharing a small glimpse of a panel recorded at Forum “A Smarter Way To Approach Artificial Intelligence.” 

Panelists broke down best practices, misconceptions, and the unique needs that the multifamily industry has for its AI solutions. 

On this panel we had: 

If you enjoyed this panel, you'll enjoy the Forum. Register here: https://forum.eventsair.com/forum-2025

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too. 

The second podcast in our series of highlights from the inaugural Forum we’re looking back at the “Dos and don’ts of multifamily centralization from companies who have already done it.” 

You’ll learn best practices, understand and avoid the roadblocks, and learn how to start your centralization journey.

On this panel we heard from:

If you enjoyed this episode, you'll love The Forum. Register today: https://forum.eventsair.com/forum-2025

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too. 

In this episode of Multifamily Unpacked Tyler interviews Marcie Williams on her journey from leasing agent, to CEO of RKW Residential. Marcie’s experience at Camden Property Trust and Greystar helped prepare her to grow RKW Residential from the initial launch to an NMCH Top 50 manager in under 10 years. Listen to learn more wherever you get your podcasts.

About Marcie Williams, CEO, RKW Residential:
Marcie Williams is the CEO of RKW Residential overseeing of all aspects of property management operations, new business development and strategy. She has more than 25 years of multifamily experience spanning owner/manager REITs, third-party management and start-up companies. Marcie has a track record of success at companies including Greystar, Camden Property Trust, Summit Properties and GID/Windsor.

Immediately prior to joining RKW Residential she served as Senior Director of Real Estate at Greystar, where she was responsible for management operations and new business development for more than 20,000 units across the Southeast.

Marcie holds several professional designations including Certified Apartment Portfolio Supervisor (CAPS) and Certified Property Manager (CPM®). She has been a prolific contributor to the Greater Charlotte Apartment Association (GCAA) for which she served on the Board of Directors and acted as Board President. She was a founding member of the GCAA’s Education Foundation and served on the GCAA’s Education Advisory Council. She is the recipient of several industry awards from GCAA, including Volunteer of the Year, Instructor of the Year and The Lex Marsh Award (Lifetime Achievement). In 2021, Marcie was inducted into the AANC Hall of Fame.

Marcie has been honored with a Women in Business Award (2019) and recognized as a Most Admired CEO in both 2020 and 2021 by the Charlotte Business Journal. She was also recognized as a Multifamily Influencer by Globe St.

Marcie is a member of IREM and ULI and serves on the Membership committee for NMHC. She has a Bachelor of Arts degree from the University of North Carolina at Chapel Hill.

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too. 

Today on the report we cover: 

— Reactions to VP Harris’ major policy speech from Friday and what it means for multifamily and millions of renters

— San Francisco bans revenue management

— EliseAI new round of funding

— Jay Parsons REIT earnings calls

— Two acquisition stories: Blackstone sold nearly $1 billion apartment portfolio to Equity Residential + Denver Apartment Deal Is Just Part of RMR Group’s $3 Billion Acquisition Plans

— New development strategies in California: Greystar’s mega community + Costco's new bid into the multifamily space

— Forum registrations will open early

Join the Forum registration waitlist: https://meet.funnelleasing.com/forum-2025

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too. 

This past Forum's panels were packed with insights from some of multifamily's brightest leaders who have started moving to the new operating model in order to create a better customer and team experience.

In this highlights reel podcast, you'll hear how the new operating model influences how the following leaders think about the customer experience. 

– Noah Echols, VP of Customer Experience, The RMR Group

– Susan Goff, VP of Property Marketing, Lantower Residential

– Brandon Gaeta, Director of Operations, Morgan Properties

– Laurel Zacher, VP of Marketing + Customer Engagement, Security Properties 

If you want a chance to learn directly from the leaders shaping the future of multifamily, join the registration waitlist. 

https://meet.funnelleasing.com/forum-2025

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too. 

Jamie Gorski, SVP, Chief Experience Officer at Windsor Communities, shares her insights on the evolution of customer expectations, the transformative power of technology, and the importance of creating communities where people feel truly cared for. 

Listen to learn how Windsor Communities navigates current industry challenges while fostering an exceptional culture through initiatives like Windsor 2025. 

Listen wherever you get your podcasts.

About Jamie:

Jamie Gorski is an industry visionary who taps her expertise in brand strategy to create initiatives that strengthen brands and increase revenue. At Windsor Communities, Ms. Gorski provides strategic direction, overseeing all pricing and revenue management, marketing, and learning and development for Windsor’s top-rated communities.

With more than 30 years of real estate experience, Ms. Gorski is well-known for revolutionizing brand marketing in the industry. She has won numerous awards, including over 40 national honors from The Webby Awards, and CMO’s Leading Innovation, to Industry awards from MFE, NAA and NAHB.

Ms. Gorski serves on the advisory boards for the department of Mathematics for The Ohio State University, Zillow and the board for Brem Foundation. She was recently honored by DC Live as a top CMO.

Ms. Gorski earned a mathematical theory degree from The Ohio State University, where she was captain of the swim team.

About Windsor Communities 

Windsor Communities is an award-winning property management company defined by its superior customer service and culture of care. Since its founding in 1960, Windsor has invested in, developed, and created homes that deliver on the company’s mission of creating communities where people truly feel cared for. As of December 2023, Windsor manages 55k+ units across 145 apartment communities in 25 markets around the United States.  

Windsor Communities is the in-house property management company of GID, a real estate investment and management firm that operates a diverse portfolio of multifamily, industrial, and mixed-use assets across the United States. The company also operates a credit platform that aims to provide commercial real estate debt solutions for institutional borrowers.  

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In this edition of The Report we’ll cover: 

— Bilt rewards + their partnership with Wells Fargo

— RealPage’s statement on revenue management

— Centralization and its influence on staffing turnover

— Rent growth, concerns over interest rates, and housing affordability

As a bonus, we’ve included audio from our recent webinar with Ben Steward CRO, and co-founder of Revyse, on key takeaways from Apartmentalize. 

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.