Mumbrellacast

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Mumbrellacast episodes

November 08, 2023Optus dealing with crisis comms over outage; is the Melbourne Cup on its last legs?
8 November 2023
Optus slammed after nationwide outrage, as Comms Minister demands answers
Also on this episode:
Has the Melbourne Cup lost its media value?
And the aftermath of the Qantas AGM

Join Neil Griffiths, Adam Lang & Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.
30 min
November 01, 2023 The realities of the CHEP redundancies; Inside SCA's AGM
1 November 2023
Telstra’s recent agency roster shake-up results in redundancies at CHEP, as revealed by Mumbrella this week.
Also this week:
- Mumbrella’s events are back in 2024 with Mumbrella360 and CommsCon
- And inside SCA’s annual general meeting
Join Neil Griffiths, Adam Lang & Lauren McNamara for a look at everything under Australia’s media and marketing umbrella.
25 min
October 25, 2023 The good and the bad of SXSW; Deep dive into upfronts season; Latest on ARN's SCA takeover bid
25 October 2023
The aftermath of Australia’s inaugural South by Southwest - the good, the bad and its future.
Also today:
- It’s upfronts season - we dive into some of the networks 2024 plans
- The latest on ARN’s bid to takeover SCA
- And one of Australia’s biggest names in TV says the misinformation cycle in news and social media is beyond repair

Join Neil Griffiths, Adam Lang & Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.
28 min
October 18, 2023ARN's shock bid for rival SCA; Telstra's agency shake-up; Is marketing dead?; Voice advertising fall-out
18 October 2023
ARN makes a shock bid for rival SCA - what will happen, and what does it mean for the broader media landscape?
Also today:
Marketing is dead. It sounds provocative, but could adland guru Kevin Roberts be onto something?
Telstra announces a major shake-up to its brand and marketing agency roster
And with the Voice referendum now behind us - we look at where it all went wrong for the yes vote, and the role advertising played in the decision

Join Neil Griffiths, Sean Aylmer & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
25 min
October 11, 2023Can ads swing Voice votes?; Board shake-up at Qantas; OzTAM's new CEO; What Australia's best journalists have in common
11 October 2023
We're in the final few days of campaigning before the Voice referendum - can last minute advertising really sway votes?
Also today:
The chair and three directors to go in a major board shakeup at Qantas
OzTAM appoints a new CEO
And what Nick McKenzie and Joe Aston - two of Australia’s best journalists - have in common

Join Michael Thompson, Sean Aylmer & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
34 min
October 04, 2023Media CEO pay; Sport still king on free-to-air; 'Yes' campaign gains media momentum; Spotify tackles Audible on audiobooks
4 October 2023
Australia’s highest-paid media boss took home $3.4m last year - we take a look at what CEOs are being paid in the media world
Also today:
Sport is still king on free-to-air TV
The 'Yes' campaign gains media momentum - but will it be enough?
And Spotify’s conquered podcasts, now they’re going after Audible with audiobooks

Join Michael Thompson & Sean Aylmer for a look at everything under Australia’s media and marketing umbrella.
Also mentioned in today's episode: here's what marketers are getting paid.
29 min
September 27, 2023What is going on at Dentsu?; Crown's campaign begins brand rehab; Threads & X fail to engage; Mumbrella's State of the Industry survey
27 September 2023
What is going on at Dentsu? Restructuring, redundancies, and a few big appointments - all signs of the pressures on media businesses right now.
Also today:
Crown Resorts launches a major brand refresh - will it be enough to repair its reputation after two Royal Commissions?
Threads and a rebranded Twitter fail to capture Australia’s attention
And the launch of Mumbrella’s State of the Industry Survey

Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
Also mentioned in today's episode: the best work perks in adland.
33 min
September 20, 2023Will we see a $200m radio deal?; YouTube & TikTok take aim at TV; pressure on ad companies over fossil fuel links
20 September 2023
It's the biggest talent deal in Australian media history - can Kyle & Jackie O pull off a $200m contract? And what’s this mean for the broader industry?
Also today:
After YouTube's upfront and TikTok's For You Summit, we look at what the video giants are doing in the market right now
Advertising businesses who work with fossil fuel companies are being called out, as pressure mounts on businesses and employees to align their client base with their ethics
The Australian Women's Weekly is going online. After 90 years, the grand old dame of Aussie publishing is getting a digital presence.

Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
39 min
September 13, 2023Adland salaries & how to get a pay rise; cinema advertising is back; Vegemite's insatiable hunger for collaborations
13 September 2023
Advertising industry salaries have been revealed, showing benchmark wages right across adland. What's this tell us about the industry - and how can you use it to get a pay rise?
Also today:
The second coming of cinema advertising: surprising new research suggests Australian advertising preferences are experiencing a 90s throwback.
And have you ever seen a brand do more collaborations than Vegemite? We look at the marketing value on both sides of the deal.

Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
31 min
September 06, 2023How Qantas can save its brand; why Upfronts are so important; does adland have a feedback problem?
6 September 2023
Qantas has been engulfed by a PR nightmare. We look at what the new CEO has to do to restore public trust in the airline.
Also today:
It’s Upfront season - and in a tough advertising market, these events take on even greater significance
And does the advertising industry have a problem with feedback?

Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
34 min

About Mumbrellacast

From the publisher's feed

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel…