Mumbrellacast

Disney is introducing a cheaper, ad-supported subscription model for Disney+. Will this change the streaming market? (01:37). Phoebe Netto joins to discuss marketing responses to the crisis in Ukraine (17:20). Finally, Are Media's Jane Huxley discusses industry progress in light of International Women's Day (31:18).

This podcast presents a cross-industry discussion on pitching, with IAG's director of content and customer engagement, Zara Curtis, Thinkerbell Sydney GM, Katie Dally, and Trinity P3 founder and global CEO, Darren Woolley presenting their perspectives on the current state of play, what needs to change, and what a realistic starting point can be.

On this week's Mumbrellacast, Spinach's Ben Willee joins to discuss the financial reporting period (01:47), before interviews with Ken Cato (12:47) and new Dentsu Creative Group CEO, Kirsty Muddle (27:17).

Tourism Australia this week launched its new campaign targeting international tourists via CHEP Network, the team discusses the reintroduction of international tourism marketing (02:00). Super Bowl advertising after this week's blockbuster marketing event (10:28), and an interview with CEO of Bastion Transform, and former ABC director of news, Gaven Morris (21:24).

CEO of CHEP Network joins the Mumbrellacast to discuss the agency's new proposition and branding. (01:49) The team then discusses the year ahead in TV ratings following a hotly contested 2021, (13:28) before It's Friday founder and CEO, Pete Bosilkovski joins the discuss his new agency, market conditions for indies and reflections from his past few years leading agencies. (21:33)

In the first Mumbrellacast of 2022, the team looks at Rose Herceg's appointment as president of WPP Australia and New Zealand (2:24), as well as speaking to Nielsen's Steve Whately about brand exposure value during live sports (10.26), and an interview with Zenith Media's Nickie Scriven (21:33).

In the final Mumbrellacast episode for the year, the team looks back at some of the biggest storylines of the year across the media and marketing industry. (3;36) Following the discussion comes an interview with Publicis Groupe ANZ CEO, Michael Rebelo, where he speaks about the French holding group's year, which included client wins, new cultural initiatives, job opportunities stemming from growth, the group's approach to hybrid working and the reality of driving change in the industry. (31:32)

Media plays from Ten ViacomCBS, SCA and Racat Group (03:24) The Australian ad industry is again lagging on its sexist attitudes and behaviour towards women (13:19) Finally, an interview with Mindshare CEO, Katie Rigg-Smith (25:02)

On Monday morning, Mumbrella reported that Seven had reclaimed the title of Australia’s #1 television network, after being beaten out by Nine for two successive years, taking the highest audience share, as well as the best growth of any network, while Nine claimed a win in the key demos. (03:18) The Federal Government announced on Sunday that it would be introducing a bill to target anonymous online trolls and strengthen defamation laws in Australia. The proposed laws would put the onus back on the social media platforms and would require them to collect more information about their users, although it would still be possible for users to be anonymous on the front end of platforms. (13:28) Finally, head of content, Damian Francis speaks to group content director at Medium Rare Content agency, Nick Smith. (21:53)

The Sydney Morning Herald this week retained its spot as Australia’s most read news brand in new total news figures from Roy Morgan. The team did some research into how the metrics are tallied, so accuracy and whether media buyers see Roy Morgan's figures as being a trustworthy guideline for investment. (3:16) Another of the biggest stories of the week centred around a botched interview of singing superstar Adele by Seven’s Matt Doran. It provided another PR challenge for Seven and also provided an insight into how celebrity interviews are negotiated. (15:12) Finally, we interview The Hallway's partner and executive creative director, Simon Lee about the 'Boys Do Cry' campaign that launched this week. (23:27)