Let’s get a different perspective about Amazon! Today we're talking to Jen Hozer, a project manager at Bobsled Marketing, who comes to us with a new angle, as she has a background in a very different industry.

Jen gives us her viewpoint as an ex-Amazon seller, along with some must-have tech tools she used to manage her own Amazon channel.

For Jen, Amazon represents one of the pivot points in her career and it is really interesting to hear the story of how she became a seller on Amazon. This episode is packed with lots of really valuable tips, tricks, and tools that she herself has used successfully.

She talks about product discovery tools, the way that they can be used for competitive analysis or to help you figure out additional products that can be added to your existing bundle of products. Jen also shares some great insights about design and product imagery, taxes tools or shipping management.

Tune in today to get some really practical, tactical and applicable advice and tech tools.

KEY TAKEAWAYS

 

• Jen explains about her background, what brought her to Amazon, and what her experience at Amazon was, prior to joining Bobsled.
• How Jen has married her past experience with what she is doing currently.
• Jen finds it so much fun to express her brand story.
• The tools that Jen has had to leverage to manage her account and ensure that the operational and accounting aspects were covered, outside of the branding and marketing.
• Jen gives her top recommendations for third-party solutions to manage your Amazon channel.
• Jen's take on Jungle Scout- it's really made things a lot easier.
• What Jen found out about pacifier sunglasses, using Jungle Scout.
• How Jen uses the AB split-testing feature of Jungle Scout.
• Images are playing a bigger and bigger role on Amazon today.
• Jen's recommended tool for optimizing or managing your product images. (LunaPic)
• Using the right format to create a transparent background for your images.
• Some free tools such as Canva.com and resources for creating really great images.
• How Jen managed the accounting aspect of being a seller on Amazon.
• Why TaxJar was Jen's number one go-to tool for taxes.
• Managing shipping and complex inventory management.
• Don't stress- just start and do something today!
• Kiri recommends using Forecastly for forecasting and inventory with Amazon.

 

MENTIONED IN THIS EPISODE

 

Bobsled Marketing

Jennifer Hozer

 

 

Jungle Scout

Canva

LunaPic

TaxJar

Forecastly

The giveaway is still on! Leave us a review on iTunes, Stitcher, Overcast or any platform where you listen to the show and we’ll send you a paperback copy of Kiri’s book, The Amazon Expansion Plan. Send us your screenshot at [email protected] and get your 2018 updated and revised edition.