My Curious Colleague ~ CPG CX

Kicking off Season 2 of the My Curious Colleague podcast this week ! 

This is 2nd in our series of interviews about the intersection of Consumer Engagement with other functions in the organization to increase collaboration, communication and care for your consumers. I’m chatting with a new colleague – @Dan Gingiss – The Experience Maker – about his experience in Social Media, Digital Marketing & Customer Service. It’s soooo jam packed that I’ll be sharing in 2 Parts.

It’s peppered with reflections and tangible guidance gleaned over his 20 years as a leader at Discover, Mc Donald’s and Humana.  You're gonna have to wait for the release of Part 2 (soon!)..when we get into chatting about his new book, The Experience Maker and all about creating remarkable experience your customers will want to share, to be published this September.

Thanks for all your support...!

It's a Bonus (quick) Episode.. but I got something in the mail I'll share with you on this episode. It’s the new book by my colleague Dan Gingiss. In Episode #11 (Bonus) of the My Curious Colleague Podcast, I literally open the package I received with Dan’s latest book titled “The Experience Maker”. If you stick around towards the end, I’ll give you a sneak peek of & chat about the Table of Contents and what you can expect…! And P.S. he dedicated the book to YOU…!

You and your Team work hard to ensure you collect all the proper information when connecting with your consumers...so you want to be sure this data is accurate and actionable. Listen in to my 5 Quick Tips to think about for Assuring Data Integrity...!

In Episode 9, I talk with Jane Freiman, former Director - Consumer Test Kitchen at Campbell Soup and current Founder of Smart Kitchen Insights Group. We kick off my series about the intersection of Consumer Relations and Cross Functional Partners on how to collaborate well together and provide value to the business.

*My Curious Colleague is my personal brand that celebrates and elevates Consumer Care Services in CPG organizations, with a special focus on Brand Specialist and Analyst roles & responsibilities.

In this Episode, I talk with Eileen Troise, Manager of Consumer Relations at Beiersdorf, Inc. who has been a Leader in the Consumer Relations space for the past 30+ years spanning 5 CPG (Consumer Product Goods) organizations. We talk about her switch in industry and the various hybrid models she has led as it relates to front line reps support (in-house & outsourced) and reporting (in-house & consultants). Do take a listen...! 

I want to deliver value to you…Hear what you can expect to receive from the My Curious Colleague podcast, my intent & more + a little bit about me. Quick & easy listen @ about 7 minutes!

Quick hot spots:

1:58 What you can expect to receive from the podcast. HINT: Benchmarking is important!

2:20 Why I started the podcast. HINT: YouTube plays a part

3:24 #backfrommyhealthjourney quick chat

5:53 Next steps you might consider

Okay... so this is a Solo Episode and Yes - - I can hear the collective sigh from the audience, but Hear me out...This is an important topic that I feel strongly about and I'm assuming you do too. I chat about the importance of staying close to your brands' Marketing Plans, the benefits of doing so, some ways to organize this information and also I share a few tips on how best to get a line of sight to the Marketing Plans.

In this episode, I talk with the always introspective & authentic Kyle Spittler, Manager, Consumer Relations, N.A. of Church & Dwight Co. We chat about his career journey starting as a Customer Service Rep and the decisions that led him to this point leading the consumer care function. HINT: He’s so truthful! We also get a bit geeky and talk about all things data analysis – like his most successful analysis approach, how to listen to the needs of your internal stakeholders and stumping me on what IMR stands for.

I talk with the always energetic & insightful Lisa Diehl, Manager of Consumer Advocacy with Blue Diamond Growers. We chat about her move from Chicago to California and with that her move in industries over to CPG (Consumer Product Goods) from travel. She's accomplished so much already in standing up the Blue Diamond Consumer Advocacy team and you're gonna want to hear what else she has in store. HINT: advanced analytics is on the docket...!

I talk to legendary Consumer Care Executive and current Interim President & CEO of the Society of Consumer Affairs Professionals (SOCAP International).