My Curious Colleague ~ CPG CX

This week on S4 E71 of the My Curious Colleague podcast my guest is my colleague, Anna Marie LaVenia, General Manager of Consumer Care - the Emerson Group.

Anna Marie and her colleagues embraced the concept of Employee Experience even before “EX” was an acronym on LinkedIn – THINK 15 years ago. She credits the company’s owner and her BPO partners for supporting their mission to make all employees, including Agents, feel like… “this is the best place to work.”

She was also kind enough to help me understand the org structure of the Emerson Group – they provide much more in addition to customer service support for their brand partners. And we get into what their tagline… “a consumer equity organization” means and the benefit this framework provides.

I’ll share link to the episode later in the comments for your convenience!

💜Anna Marie’s non-profit shout out goes to A Kid Again - www.aKidAgain.org - which creates adventures for seriously ill children.

· Connect with Anna Marie on LinkedIn where she’s active posting and spreading Kindness this year. I can get behind that…!

#mycuriouscolleague #CPGCX #startups #CPG #businesspodcast #EmployeeExperience #socapinternational #customerservice #consumercare

This week on S4 E70 of the My Curious Colleague podcast my guest is my colleague, Jessi Freitag, @Startup CPG Podcast Host & Operations Consultant.

Jessi has pieced together quite a career and we get into what's she's heard about consumer care for Emerging Brands in the @Startup CPG Slack community, as well as from her experience as one of the first hires at a CPG (LivBar).

⚡On the Productivity front (another passion of hers), Jessi shares her thoughts on the topics consumer care folks might consider to keep energy AND empathy high.

🪙Jessi is a treasure trove of knowledge and we're sharing the scoop on Consumer care and Community building ideas and highlight several brands including: @Aura Bora, Nopales, Liquid Death, Oat Haus, FORIJ, Cleveland Kitchen.

A real aha…!  for me was when Jessi talks how Consumer Care & Affiliate Care can share the same space – which is to ultimately to care for your consumers and build brand advocates. Link to the episode in the comments for your convenience!

💜Jessi's non- profit shout out goes to the Trevor Project www.theTrevorProject.org which provides support services for LGBTQ teens to prevent suicide.

· Connect with Jessi on LinkedIn or at www.jessifreitag.com

· Join the Startup CPG Slack community - it's Free! www.startupcpg.com

· Check out Boyle Brands

#mycuriouscolleague #startupcpg #CPGCX #CPG #businesspodcast

We’re talkin’ Philly suburbs (my hometown), along with Food Marketing/CPGCX (some of my favorites) in this week’s episode with Jim Partner.

My guest is my colleague @James Partner. AKA Professor Partner who teaches Food Marketing Research at @St. Josephs University in Philadelphia, as well as owns a consulting practice.

We chat about the uber importance of understanding consumer behavior today, qualitative methodologies and how they may have evolved/are evolving in the past few years – as well as debate the importance of communities as an emerging research tool.

Jim also weighs in on whether he considers feedback that comes in through Consumer Care/Customer Relations as Qualitative… or Quantitative.  Plus he speaks his mind on the value of the Consumer Care function to the consumers they care for plus the value to Brand Management.

So thank you Jim for your time and your expertise…!

Check out Jim's consulting practice: marketingresearchwithpartner.com

Learn more about St. Joe's Food Marketing degrees here: www.sju.edu

#CPGCX #CaringDeeplyForYourConsumers #businesspodcast

My colleague this week is @Andy Begnoche, Director of Operations at @HOLDCOM  ---a Production Studio w/Voice Talent Capabilities. Andy is back for his DSBQ (Double Secret Bonus Question) here on the @My Curious Colleague #CPGCX S4 E68 podcast.

Today's episode is brief but impactful as Andy shares what considerations should be made as you're planning a Project Timeline & Inputs for a Re-Branding (or Launch) of an IVR/Interactive Voice Response.

He likens the IVR as "like a middle child" (which I am!) - "a little bit forgotten". But - oh, so important for your consumers or patients.

Andy’s advice includes scripting guidance that helps you get out of your own head and into the listeners’ + how much time to consider for the project (1 size does not fit all), who typically provides/writes the Prompts (press 1 etc) and who on the business owns the tech.

Thanks again Andy for your guidance and your support…!

PS His previous episode S4 E63 was a chart topper with our colleagues...so happy to have him back! Do check that one (S4 E63) out as well.

#healthcareTech #CPGTechStack #CPGCX #CaringDeeplyForYourConsumers #patientcare

My colleague, @Angelo Fields, VP of Marketing - @Cleveland Kitchen has gone from delicious Philly Cheesesteaks to fantastic fermented foods full of probiotics such as sauerkraut, kimchi, pickles & salad dressings…and loving every bite…!

While Angelo is fairly new to his role – about 4 months now, we chatted about where Consumer Care is currently for @Cleveland Kitchen and where it may be headed.

NOTE: there’s no judging here…! We always can be learning, especially thru Ahas! from Brands regardless which stage they’re in.

Angelo’s non-profit organization shout out goes to the Evan Scholar Foundation, a program that awards scholarships to golf caddies. www.wgaesf.org

So do tune in to my fellow Philly friend AND Cleveland transplant on Tuesday, 1/10/23 – to listen in to my conversation on the @My Curious Colleague #podcastS4 E67 with Angelo Fields.

When this S4E67 episode airs on your podcast players with Angelo Fields, VP of Marketing...do post a screen shot of the episode + comment here for a chance to win local Cleveland Kitchen swag...!

#MyCuriousColleague #Customerrelations #CPGCX #caringdeeplyforyourconsumers #podcasts

Gather your folks -- Marketing, Product Development and QA Team to UNDERSTAND first when assessing Consumer Complaints. 

The DSBQ episode is Back…and my colleague, Parker Olson 🍄 , Founder, Forij is curious what I’ve got for him. DSBQ stands for Double Secret Bonus Question and it’s my question that I’ve customized just for my guest.

💲Ad colleague (Liquid I.V.):

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If I had to summarize my colleague, Parker Olson 's 🍄 guidance for Consumer Care for Emerging Brands… it would be “Always be Listening…” (ABL).

My guest on the My Curious Colleague podcast this week is my colleague, Parker Olson 🍄, Founder of Forij -  a functional food company started in 2020…And Parker has an instinctive feel for how to care for consumers, especially in those early days.

🛹 Parker kicks-off my new series featuring Consumer Care and Emerging Brands. I’m really grateful for his time and his willingness to be my first brand that I hope to follow along on their Consumer Care journey (right now he is the Consumer Care Team…!) – and have him back on the podcast next year to share his journey with all of us.

We always can be learning, especially thru A-has! from Brands in their early stages…

⌚ So simonize your watches for this Tuesday, 10/18/22 – to listen in to my conversation with Parker on the My Curious Colleague • CPGCX & More #podcast (S4 E64).

#mycuriouscolleague #Customerrelations #startupbrands #CPGCX #caringdeeplyforyourconsumers #CPGXnMore

On Tuesday, 10/11/22 - you're in for a great episode on the My Curious Colleague podcast whereby my colleague, Andrew Begnoché of Holdcomshares why he thinks IVRs (Interactive Voice Response) are not dead... AND... later proceeds to aptly, oddly enough, compares IVR's to Cher. (PS you'll need to listen at the end where he explains this comparison).

There's ideas that you can consider TODAY to ensure your IVR is relevant, eye opening Near-Term IVR news that your software may have now but just not enabled... AND... finally, I get to understand what Web 3.0 is and how it might look like in our industry in the Future (check out snippet here to listen in for a peek).

I'd like to think I ask Andy the types of questions - digging into the details & clarifications - you'd ask (but I probably asked a few more..).

Either way, there's plenty of Ahas! in this episode for everyone. So do check out S4 Ep63 of the My Curious Colleague • CPGCX & More #podcast with my colleague, Andy Begnoche.

💲Ad colleague (Liquid I.V.):

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Hello My Curious Colleagues…! Jumping in with a brief solo podcast episode this week (S4 E62).

I share what you can expect in Season 4 of the My Curious Colleague • CPGCX & More podcast which includes an ancillary/new focus, a quick update on my family and my health journey PLUS what’s the latest with the new media product I’m developing and teased out here this summer.

So thanks again for your support ! --- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message