NACDA Podcast

NACDA Podcast

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NACDA Podcast episodes

  • The Impact of the Black Lives Matter Movement in a Campus Environment

    Original air date: August 26, 2020

    This Social Justice in College Athletics Session describes the origins, aims, and impact of the Black Lives Matter movement. It provides information based on six years of survey research and examination of the tactics deployed by various Black Lives Matter groups. Finally, it discusses the societal responses to the recent protests sparked by the deaths of George Floyd and Breonna Taylor. Speakers: Allen Greene, Director of Athletics, Auburn University (Moderator); Dr. Alvin Tillery, Associate Professor, Departments of African-American Studies & Political Science, Northwestern University.

    57 min
  • Going Cashless: How College Athletics are Making the Switch to Touch-Free Fan Experiences

    Original air date: August 20, 2020

    Sponsored content session by Appetize Technologies

    Appetize customers have changed their technology and operational models to provide touch-free ordering and eliminate cash handling for both employees and fans. In this session, learn how college athletics facilities are using the platform to enable frictionless ordering and fulfillment to improve guest experiences. Explore the essential technologies and operational models that have emerged as colleges adapt to the COVID-19 health crisis. Speaker: Jason Covelli, Senior Business Development Specialist, Appetize. Click here to view the slides in PDF format.

    58 min
  • How can sports survive without fans in stands? Demo of cutting-edge CrowdVIEW LIVE solution

    Original air date: August 13, 2020

    Sponsored content session by Bleachr

    Bleachr’s revolutionary new CrowdVIEW LIVE platform changes the game for sports organizations by engaging and monetizing remote fans during the pandemic and beyond. This innovative solution takes the outdated traditional broadcast model and turns it on its head with a multi-dimensional livestream platform. CrowdVIEW LIVE is not your standard Zoom, Facebook, or other 2-dimensional web watch party. This platform is next-level for the next generation of sports fans who can’t (or won’t) always attend a game, even after the pandemic. It’s a solution for teams to capture those fans by generating revenue through ticket sales, VIP front row upgrades and remote food/beverage delivery. Fans can join an “official” party hosted by the team, or set up their own to watch with their friends. It’s the only mobile livestream watch party solution that engages up to 1 million fans face-to-face with live content, athlete/team interactions and games synced to the live-action. Speakers: Kristin Geer, Chief Executive Officer, Bleachr; Jordan Weinand, Sr. Marketing & Sales Manager, Bleachr; Matt Ostrow, Client Solutions & Marketing Specialist, Bleachr. Click here to view the presentation slides in PDF format.

    59 min
  • How to Use Personalized Video to Boost Revenues and Increase Engagement

    Original air date: August 6, 2020

    Sponsored content session by Thankview

    The time for video is now! Join Mat Kanan, Assistant Athletics Director, Development Communications & Administration at Oregon State University, and JD Beebe, CEO and Co-Founder of ThankView, as they discuss how personalized video is the perfect method to engage donors, increase donations and improve event attendance. This session highlights how college athletics programs are utilizing video to:

    - Engage major donors: Create-one-of-a-kind messages from athletes to your biggest benefactors
    - Steward gifts and cultivate relationships: Send personalized messages to donors of any size
    - Increase fundraising results: Up your game with video solicitations
    - Events: Use video to increase event attendance and share the highlights of events
    - Collect content from students and coaches: Build your video library even with athletes and staff at home

    Click here to view the presentation slides in PDF format. 

    58 min
  • Navigating Current Adversities: The Student-Athlete Perspective

    Original air date: August 4, 2020

    The current pandemic has brought many unprecedented challenges and hardships with it. As administrators across the country work diligently to come up with a myriad of solutions in an attempt to move forward, it is imperative that we continue to keep the student-athlete experience, health & well-being at the center of every decision. In this session moderated by NACDA 3rd Vice President Kim Record (UNCG), student-athletes Brynn Carlson (Women's Volleyball, Kansas State), Angel Bautista-Ponce (Men's Track & Field, Colorado Mesa) and Abigail Newkirk (Women's Soccer, Bluffton) discuss how they and their peers are navigating these challenging times and how they are learning to overcome the adversities encountered with unexpected circumstances.

    1 hr
  • Navigating Revenue Generation and Marketing in Times of Uncertainty

    Original air date: July 30, 2020

    Session presented by Dynamic Pricing Partners

    How do you manage fan expectations in what is likely to be a multi-season reduced capacity situation? How do you generate revenue, for 2021 athletics events, in 2020? What do you market during times of uncertainty and a decreased budget? In this session, moderated by Jonathan Marks, CEO and Chief Ticket Officer of Dynamic Pricing Partners, panelists Mike Castle (Georgia Tech), Craig Kelley (USC) and Christian Spears (Pitt) provide answers to these questions while focusing on empathy and the lifetime value of a customer.

    1 hr
  • Helping Athletes Win at What's Next

    Original air date: July 28, 2020

    We're diving head-first into the unique mental health challenges that college student-athletes face. John Guydon, CEO of MASTER Your Next Play,  shares eye-opening data directly from the student-athletes themselves. It's all the things ADs should know, but were never told. In this session, walk through "MASTER Your Next Play" and the gameplan to provide lifelong support to your student-athletes. Take a glance into the future of recruiting, alumni relationships, and how it's all connected! Click here to view the presentation slides in PDF format. 

    1 hr
  • To Play or Not To Play: Difficult Decisions in Challenging Times

    Original air date: July 22, 2020

    With the recent spikes in COVID-19 cases across the country, collegiate athletics departments have been thrust into a potential reality that is undeniably challenging. As institutions and conferences across the country face difficult decisions in the days and weeks ahead as it relates to fall competition, we are reminded that no one is immune to the effects of a pandemic. Panelists Patrick Britz, Commissioner, South Atlantic Conference; Jennifer Heppel, Commissioner, The Patriot League; and NACDA Past President Chris Plonsky, Chief of Staff/Executive Senior Associate Athletics Director, University of Texas, share insights on the discussions that have taken place within their institutions and conferences which have led to decisions to modify, delay or completely cancel sports competition for fall 2020.

    1 hr 2 min
  • ALL IN for Future Leaders: The McLendon Minority Leadership Initiative

    Original air date: July 21, 2020

    Through the support of collegiate coaches across the country, the John McLendon Minority Scholarship Foundation recently announced the launch of the McLendon Minority Leadership Initiative (MLI). This coach-driven initiative will provide minorities a jump-start to their careers through practical experiences, opportunities to build their network, and instilling the values of John McLendon: Integrity, Education, Leadership, and Mentorship. During this session, coaches and administrators discuss their vision for executing these opportunities and how they are “ALL IN” to increase minority representation in our industry and beyond. For more information, visit minorityleaders.org. The panelists include: Tommy Amaker, Head Men's Basketball Coach, Harvard University; Ray Anderson, Vice President for University Athletics, Arizona State University; John Calipari, Head Men's Basketball Coach, University of Kentucky; and DeWayne Peevy, Deputy Director of Athletics, University of Kentucky.

    1 hr 5 min
  • Building Future Resiliency in the Profile of Athletics Facility Revenues

    Original air date: July 16, 2020

    Join Enoch Lawrence, Capital Markets Lead, Sports & Entertainment Advisory Group at Cushman & Wakefield for a dynamic virtual session and fireside chat with Cory Perlstein, Co-Head of North American Real Estate at Sculptor Capital Management. Sculptor’s real estate strategy has total commitments of over $5.7 billion in real estate and credit strategies. This session covers: Historical best practices in the capital markets for sports and entertainment venues; The power of diversified revenue streams; Contractual income to insulate programs from seasonal and unforeseen disruptions to revenue; Additional sources of capital in addition to host institution balance sheets, bond issuance and donors – Characteristics that incentivize demand for this type of investment; and new innovations in finance that support the mission of athletics programs across all categories of institution and market size and how to access and make use of these tools. Click here to view the presentation slides in PDF format.

    53 min

About NACDA Podcast

From the publisher's feed

The National Association of Collegiate Directors of Athletics (NACDA) Podcast examines pertinent issues in the college athletics industry.